2021 is worthy of the year of melons. There are still 3 days of New Year's Eve, objectively Friday, emotionally waiting for the New Year to touch the fish, and the air is filled with a peaceful and lazy atmosphere...
Didn't expect, (maybe?) The last melon of this lunar year is coming——
Over the years, the rumors of the divorce between the two have been disturbing, but unexpectedly, when the entertainment trend seems to have begun to turn to "are they reunited", the divorce official announcement has come.
So the question is: such a news, chosen on Friday, selected to be released when everyone is already lying flat and preparing for the New Year, is it impossible to get along with the majority of new media practitioners and Weibo technicians? Is there anything special about it?
some. The husks, as ripe media, are ready!
News that does not want to be followed,
Let's go public on Friday
Official marriage is sweet, and official divorce is lamentable.
Although some people have commented that times are different, in the past I heard divorce news and said "I don't believe in love anymore" and now I say "okay, blessing"... But yeah, saying goodbye to a relationship is always sad. In psychology, events such as illness, accidents, divorces, and the death of relatives are also classified as negative life events in life.
Since you don't want too much news to spread, instead of you, when will you choose to release it?
Advice from various studies will point to: choose the weekend, and of course the better is Friday.
Come to think of it, Fridays tend to be filled with anticipation and excitement about Saturdays and Sundays, which are so steeped in interest, leisure, and socializing that people rarely pay attention to external news — simply put, people tend to "bother" with the news they receive near the weekend.
Not to mention that this Friday is also more than the ordinary Friday has a layer of "lazy reason" color: usually Friday, everyone is thinking about two days of leisure and entertainment on the weekend, this time we are seven days of fun for the New Year, and some people also have to rush to prepare New Year goods and do nucleic acid...
Many public companies will choose to announce the company's negative news after Friday's close. Aswath Damodaran, a professor of finance at New York University in the United States, analyzed the earnings announcements issued by listed companies in 18996 and found that due to fears of panic selling in financial markets, for those information that contained bad news such as "falling earnings", listed companies would always delay the release until after Friday's close.
In addition, the Redboard Brick Mail Research Center analyzed the sending time of hundreds of thousands of emails in the first quarter of 2020 and found that the least active time of the week was Friday, and people had the lowest response rate to emails received on Friday.
The lowest response rate for emails sent on Friday 丨 "RedBoard Brick Development Letter Writing Skills", Chinese: 猹猹狸
If you don't want your negative news to be overly followed and spread, then it's a good choice to post it on the weekend or Friday.
If you want others to know,
What is the best day to release? Answer: Tuesday
So the question is, if the parties want to "get more dissemination and attention on this matter", when to release it, the communication effect will be better?
The answer is: "Monday to Wednesday" is a better time period.
In May 2014, BuzzSumo, an analytics tool for social media tracking services, published a report in which they analyzed nearly 100 million self-media articles on different social media such as Facebook, Twitter, Google+, and Linkedin, and found that despite slight differences between different social media, overall: Tuesday's communication effects were the best, with the highest number of retweets and shares.
The number of retweets of different social media during the week丨 Buzzsumo analysis report, Chinese: 猹猹狸
The "WeChat Public Account "Rumor" Communication Research Report" released by the Big Data Communication Laboratory of Sun Yat-sen University in 2015 classified a total of 625 "rumor" articles from Monday to Sunday in 17 weeks, and found that Monday to Wednesday was the peak period for "rumor" articles, of which Tuesday published the largest number of rumor articles. Towards the end of the week, the number of "rumor" articles published decreased significantly.
"Rumors" theme cycle distribution丨 References[2]
Nie Xinyan and Li Benqian of the School of Media and Communication of Shanghai Jiao Tong University published in science and technology communication in February this year analyzed the release and reading volume of the "#Wuhan Diary#" topic on Sina Weibo during the epidemic period, and found that in the growth period of topic communication, the volume of blog posts and user interaction on February 18, 2020 was the highest.
Tuesday, February 18, 2020. 丨 References[5]
Why today for the stars and the melon-eating masses... All good days?
Imagine that you have just finished a relaxing weekend, and after solving a lot of problems on Monday, you have adapted to the rhythm of the working day but are far from the weekend, and Tuesday seems particularly long and difficult.
According to a 2014 study of hippocampal activity in the human brain by New York University neuroscientist Lila Davachi, people pack up memories of the same type of events, and different types of events are remembered far apart. The relaxed and happy weekend at home is a memory bag, and the busy and messy work on Monday is a memory bag, these two memory bags are different from each other, making people feel that the time difference is far apart, so Tuesday, which is far from the weekend and Monday, has become the longest day of the week in people's impressions.
What can a long, boring time be used for? Probably can only brush the phone to see the gossip... Wait, it's not Tuesday!
It's friends like this, for the stars who want to release negative events, today is indeed Friday.
However, don't forget that today is still the 26th day of the Waxing Moon, there are still 3 days off, and almost because there are still Chinese New Year's Eve so there are still 4 days off! ...... Rounded, today is the equivalent of Tuesday!
So today is a rare day. For the stars of the melon, today is Friday, it is advisable to quietly Mimi public; and for the vast number of people who eat melon, today is a long "Tuesday", it is advisable to touch the fish and eat the melon...
I wish you all a happy melon and a happy early year!
bibliography
[1]https://hongbanzhuan.com/best-time-to-send-cold-email-2020/
[2] http://www.cssn.cn/xwcbx/xwcbx_xmt/201507/t20150707_2068039_4.shtml New Media Blue Book: WeChat public account "rumor" dissemination research report
[3]https://mp.weixin.qq.com/s/3x8oJMt8gvR74NzJI8zoLw
[4] Damodaran, A. (1989). The weekend effect in information releases: A study of earnings and dividend announcements. The Review of Financial Studies, 2(4), 607-623.
Nie Xinyan,Li Benqian. Cyclical characteristics, thematic structure and viewpoint context of epidemic topic dissemination in mainstream media: An analysis based on the Weibo topic #Wuhan Diary#[J].Science and Technology Communication,2021,13(03):6-11.
[6]https://www.thecut.com/2016/03/why-does- time-seem-to-slow-down-on-tuesdays.html
Author: Monkey Fox
Editor: Malt Yang
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