Huawei has been subjected to rounds of sanctions by the Old United States, and it lacks key chip supply. In particular, the lack of 5G RF chips has led to Huawei's mobile phones not having 5G Internet access even if they can ship normally. This defect has caused Huawei's competitiveness to decline significantly, and consumer business has not seen a pick-up.
Huawei's most important pillar business is the communications and consumer business, and now the revenue brought by the consumer business has dropped sharply, which has a great impact on Huawei's operating conditions. In particular, Huawei has always been reluctant to reduce the investment in research and development funds, including research and development investment in HiSilicon, Hongmeng, and intelligent cars, which makes huawei now facing unprecedented pressure and unsustainable.
Sold 2,000 units in three days, Huawei's self-help
Under such pressure, if you want to continue to maintain the volume, Huawei must expand new business. Just as Huawei once entered the mobile phone industry in order to get more money to invest in the research and development of communication technology, Huawei is now taking a step further in the direction of diversified development.
Smart cars are an important step in Huawei's diversified development, with the market and development of smart cars, if Huawei can become the top enterprise in this market, then it will be of great help to Huawei's current plight. In fact, although Huawei claims that it does not build cars, it has also laid out a lot in the smart car market and has also gained some gains.
Previously, Huawei and Xilix cooperated to launch a new smart car, AITO, to ask the M5. During the pre-sale period, 2,000 orders were obtained in three days, worth up to 600 million. This car is the last smart car launched by Huawei and Xyris last year, and the market performance is very strong.
This shows that Huawei still has great potential in the smart car market, if Huawei can continue to maintain this momentum, then through the return in the smart car market, maybe Huawei can really save itself!
Huawei's smart car strategy
The reason why Huawei chose to enter the smart car market is because the prospects of the smart car market are very broad, and on the other hand, because Huawei itself has great advantages in the smart car market.
Smart cars, now after a period of development, have now basically made it clear that the future is ultimately the era of pure electricity. Now, whether it is a traditional large car company or some new car-making forces with market achievements, they are stepping up the research and development of new energy vehicle intelligence in order to take the lead and gain a leading edge.
Smart cars are now in the initial stage of development, and the market incremental space is huge. Ningde, which masters the top new energy vehicle battery technology, has developed into a behemoth in just a few years, which shows how much potential this market has. If Huawei can take the lead and become a major player in the smart car market, occupying enough market share. Then the future can be obtained with this business to get no less return than the consumer business.
Huawei itself has great advantages in the smart car sector. Smart cars, whether they are traditional fuel vehicles or electric vehicles that will become mainstream in the future, intelligence is the mainstream of future development. In the future, cars will not only be cars, but also smart terminals. The car machine system will become an important part, intelligent driving, intelligent cockpit, etc. are indispensable.
Huawei is already a leader in these aspects. At present, Huawei's main strategy is to develop into a supplier of intelligent vehicle solutions. In other words, Huawei will not build cars, but will only be an intelligent supplier.
The reason why Huawei does not build cars is mainly because the competition pressure in the car market is too great, and the competition between traditional car companies and new car manufacturers has become more and more fierce. Even if Huawei can successfully enter the market, there is no way to gain a large market share. In addition, in Huawei's view, smart cars as a new incremental market, the main incremental value in the future is concentrated in the intelligent part, the traditional body value becomes lower, less profit. Therefore, Huawei does not have to build cars, as long as it obtains a larger market share in the supplier area, it is enough for Huawei to eat.
The key to Huawei's self-help is technology
Although the cooperation between Huawei and Xilix has achieved initial success, it is still a long way from Huawei's goal. If Huawei wants to succeed, it must reflect its brand value as a supplier, rather than the reputation of Huawei in the past. This requires Huawei to have top technology, so that consumers can recognize and pay for it, so that car companies can rely on it.
At present, Huawei can also rely on its own technology and brand effect to enter the smart car market, but with the continuous improvement of this incremental market, Huawei must not only keep up with the development, but also surpass the existing development speed and develop technologies and products that are one step ahead.
Therefore, if Huawei wants to save itself through smart cars, in the final analysis, it still needs strong technical support.
2,000 units in 3 days, Huawei's "self-help" was successful?
Worth up to 600 million! With the sales volume of 2,000 units in 3 days, Huawei still relies on technology