The car logo is the soul of the car, everyone knows a car is the first thing to see is its logo, know which brand the car comes from, will care which engine it uses, whether it uses an AT gearbox or a CVT gearbox. The car logo is the way to show the image of the car company, and it also carries the connotation and development goals of the enterprise. Car companies attach great importance to car labels, and everyone hopes that their car labels have characteristics and can be unforgettable.
Some logos do have the ability to be memorable, but not because they look good, but because they are too ugly. Today, I will take stock of a few recognized and ugliest car logos, some of which have been spat at like big roosters, and some of whom have been said to be like "big Band-Aids".
Skoda logo
Skoda is a sub-brand of Volkswagen, but it doesn't get much attention because of Volkswagen. Skoda has been in a tepid state in the market, and sales are not high, with a total of 71,200 units sold in 2021. You know, Volkswagen's sales in China in 2021 are 3.3 million units, and Skoda's report card is indeed not beautiful.
Many people do not understand that Skoda and Volkswagen Langyi are the same platform, it can be said that Skoda is the "shell", but the fate of the two is completely different, one can not sell, one has become a sales champion. Some people put the reason down to the car logo, Lang Yi sold well because there was a Volkswagen car logo, and Skoda did have a "rooster head" car logo, which looked a bit like the crown worn by the Savage tribe from a distance, and always felt a little interesting.
Chevrolet logo
Chevrolet is a classic American car, when it first entered the country, it has won the favor of many consumers with its fashionable design and strong muscle lines. Chevrolet Myribao, along with sonata 8 and Kia K5, is also known as the "Di Si Sanbao" and has been on the market for a long time.
Chevrolet's logo is a golden "cross", the official name of this logo is "gold bow tie", representing the generosity, style and demeanor of the Chevrolet brand. However, many men do not like this logo, think that the shape is like a king-size Band-Aid, some people think it is like a feminine product, because the logo gave up buying a car.
Renault cars
Renault is a niche car brand in the French series and has little influence in China. However, Renault's influence in the world is still relatively large, and it ranks 11th in the world, which shows that Renault's strength is still good. However, Renault's sales in China are very low, and everyone is reluctant to buy it.
Some people think that Renault's low sales are because it is a French car, designed to be maverick, and does not really capture the needs of consumers. Some people also think that Renault's car logo is too ugly.
BAIC Motor
The logo of BAIC Automobile is the pictogram of the word "North", but from the front, its logo is like a "pig's nose", which always gives people a feeling of earthy taste. Probably because the car logo is often complained about, and later BAIC changed the new car logo. The logo of the new car has been changed to English and looks taller.
summary:
The car logo is the representative of the automobile enterprise, and the car logo can indicate the manufacturer, model, engine power and car number of the car. The car logo is of great significance to the car company, so it has also injected a lot of effort into the design of the car logo. But there are too many grooves in the shape of the above 4 logos to find any words to praise them.
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