According to the news of Sina Technology on the morning of January 26, Su Zhen, former president of Huawei Intelligent Driving, was recently reported to leave the news. Huawei said that Su Zhen has indeed left huawei car BU, thanking Su Zhen for his contribution to car BU.
It is worth noting that Su Zhen was originally the director of the intelligent driving product department of Huawei's intelligent car solution BU, and in July last year, Huawei founder Ren Zhengfei personally signed and approved his dismissal.
Tesla, who had been called a "murderer," was dismissed
According to public reports, Su Zhen started from HiSilicon chips, led the development of Huawei's Da Vinci AI chip architecture, and later served as the president and chief architect of Huawei's automotive BU intelligent driving product line.
In an interview last July, Su Zhen said that "Tesla has a very high accident rate in recent years, and from the first person to the most recent person, its accident type is very similar."
Su Zhen's original words at that time were: "I use the word 'killing' in this place, and everyone may sound serious." But if you think about it, when the machine enters human society and human symbiosis, the machine will definitely cause the accident rate, and the ugly point is 'killing', but we must reduce its accident probability to the lowest possible. Probabilistically, this is something that can happen."
20 days after Su Zhen's "killing" remarks, Huawei released a personnel appointment and dismissal document showing that Su Zhen was dismissed from the position of director of the intelligent driving product department.
Huawei said in the announcement that the company's intelligent car solution BU Su Zhen made inappropriate remarks against Tesla when participating in external activities to talk about autonomous driving technology and safety, Su Zhen has conducted a deep review of his personal inappropriate remarks, but in view of the adverse impact caused by his remarks, Huawei decided to remove Su Zhen intelligent car solution BU intelligent driving products department director. Su Zhen will go to the strategic reserve to receive training and assignment.
According to reports at the time, after Su Zhen was dismissed, Bian Honglin took over Su Zhen as the new director of the intelligent driving products department, and Bian Honglin previously served as the CTO of Huawei's consumer business.
Huawei's annual sales target is 300,000 vehicles
In May 2019, Huawei established the Smart Vehicle Division, known as the Smart Car BU. The positioning of the car BU is to provide incremental components for car companies to help car companies build good cars, in summary, car BU provides several major types of product solutions, including "family barrel" inside program, including intelligent electronic control, intelligent driving and intelligent cockpit, etc., as well as automatic driving software and hardware system solution ADS, as well as single parts.
Affected by the "lack of core", Huawei's smartphone shipments have declined, and the smart car business has become one of Huawei's power points.
At present, Huawei has launched two new energy vehicles cooperated with Xiaokang Xilisi, the Xilis Huawei Smart SF5 and the AITO Q&I M5, which were released in April and December 2021 respectively.
Recently, Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of the intelligent vehicle solution business unit, said in an interview that in 2022, Huawei will challenge the sales target of 300,000 vehicles per year, and the annual sales of cooperative car companies will reach 100 billion yuan.
Some media calculate that Huawei's annual sales target of 300,000 vehicles not only exceeds the annual sales of the three new car-making forces (Xiaopeng, Weilai, and Ideal) last year, but also exceeds the cumulative total sales of any new car-making force.
How to achieve the annual sales target of 300,000 vehicles? Yu Chengdong said that at present, Huawei's brand marketing capabilities, retail channel capabilities, and product competitiveness can support the sales target of 300,000 vehicles, but considering that the product has just climbed, there are huge risks in the supply chain, and the serious shortage of goods in the industry should not be underestimated, and there are still no small challenges to achieve the sales target of 300,000 vehicles. "But our team dared to challenge and strive to achieve the goal. Our team is confident in helping our partners challenge millions of vehicle sales in 2023. ”
It is understood that Huawei's "car sales" is still a joint combat model, the smart car business department is mainly responsible for negotiating and introducing with car companies, the global ecological business department is mainly responsible for the actual sales of vehicles, and some people led by Xu Qinsong, vice president of Huawei's consumer business, are responsible for marketing and sales solutions.
According to Tencent Motor, in order to sell AITO's first car, M5, Huawei poached sales and marketing talents from car companies, "at least a dozen backbone personnel, most of the new force car companies."
Editor| He Xiaotao, Yi Qijiang, Du Hengfeng
Proofread | duan lian
Daily economic news synthesis
Sina Technology, China Business Daily, Peregrine APP, Tencent Auto
After Delta, the Aumechjong strain became a global pandemic,
![Su Zhen, the former head of Huawei's intelligent driving, left his post and was dismissed for the "Tesla killing" radical remarks[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)