According to media reports, Su Zhen, former director of the intelligent driving product department of Huawei's intelligent car solution BU, left his job. Huawei responded to this, Su Zhen has indeed left the Huawei intelligent car solution BU intelligent driving product department, thanking Su Zhen for his contribution.
According to the data, Su Zhen joined Huawei from HiSilicon chips, led the development of Huawei's Da Vinci AI chip architecture, later served as the chief architect of Huawei Terminal Company, and later served as the director of the intelligent driving product department of Huawei's intelligent car solution BU. During his tenure as the director of Huawei's Intelligent Driving Products Department, Su Zhen became a hit for launching the autopilot system solution ADS. On the eve of the 2021 Shanghai Auto Show, the Arctic Polar Fox Alpha S Huawei HI version model equipped with Huawei's ADS solution realized urban automatic driving capabilities with mass-produced software and hardware solutions, driving the violence of the entire autonomous driving market sector in one fell swoop.
In July 2021, Huawei's latest personnel appointment and dismissal documents showed that Su Jing was dismissed from the position of director of the intelligent driving product department. It is worth mentioning that this appointment and dismissal document was signed and signed by Ren Zhengfei, the founder of Huawei, and the reason for the appointment and dismissal was that "Su Zhen made inappropriate remarks about Tesla when participating in external activities about autopilot technology and safety."
According to previous reports from the automotive industry, at the 2021 Shanghai World Artificial Intelligence Conference, Su Zhen said in the roundtable exchange link, "Tesla has had a very high accident rate in recent years, and it is from killing the first person to the most recently killed person, and its accident type is very similar." Su Zhen further elaborated, "This place I use the word 'killing', everyone may sound serious, but think about it, when the machine enters human society and human symbiosis, the machine will definitely cause the accident rate, the ugly point is 'killing', just say that we want to reduce its accident probability to the lowest possible." Probabilistically, this is something that can happen." When talking about the Tesla accident, his use of the word "homicide" caused controversy, which was an important reason for Su Zhen's dismissal.
Huawei's response to this: Su Zhen made inappropriate remarks against Tesla when participating in external activities to talk about autonomous driving technology and safety, Su Zhen has conducted a deep review of his personal inappropriate remarks, but in view of the adverse impact caused by his remarks, the company decided to dismiss Su Zhen from the position of director of the intelligent driving product department of the intelligent vehicle solution BU, and Su Zhen will go to the strategic reserve team to receive training and distribution. Huawei said that it respects the efforts and contributions of every participant in the industry in the field of autonomous driving, and hopes to work with the industry to promote the development of autonomous driving technology.
In May 2019, Huawei officially established the Intelligent Vehicle Solution BU, which is managed by the ICT Management Committee and belongs to Huawei's first-level department, positioned as the responsible entity for end-to-end business in the field of intelligent vehicles, providing customers with intelligent vehicle ICT components and solutions to help car companies build good cars.
Affected by chips, the development of Huawei's smart phones has been hindered, and smart cars have become the key to Huawei's future development. At present, Huawei has cooperated with Changan, Jihu and Xilisi, especially with the Xilis brand, releasing the Xilis Huawei Smart Selection SF5 in April 2021, and releasing the high-end model AITO Q&I M5 built with Xilis in December 2021. According to Yu Chengdong, CEO of Huawei's intelligent vehicle solution BU, in a previous interview, Huawei will challenge the sales target of 300,000 vehicles per year in 2022, and the annual sales of cooperative car companies will reach 100 billion yuan.
How to achieve the annual sales target of 300,000 vehicles? Yu Chengdong believes that "the biggest advantage of Huawei's car sales is that there are more than 5,000 Huawei smart selection stores, and BMW, Mercedes-Benz, Tesla, and new car-making forces are not in the same order of magnitude, which is our huge advantage, covering every important city in China, which is Huawei's long-term strategy in the next 5-10 years." However, Yu Chengdong also admitted that at present, Huawei's brand marketing capabilities, retail channel capabilities, and product competitiveness can support the sales target of 300,000 vehicles, but considering that the product has just climbed, there are huge risks in the supply chain, and the serious shortage of goods in the industry cannot be underestimated, and there are still no small challenges to achieve the sales target of 300,000 vehicles.
In response to Yu Chengdong's goal, Wang Jun, COO of Huawei's smart car solution BU, responded, "Nothing is impossible. The first is to see whether the product is good enough, and the user can not buy it; the second is to see whether the sales channel is strong and perfect enough to sell the car. In Wang Jun's view, if the product is good enough and the sales channel is strong and perfect enough, it will certainly be able to achieve the annual sales target of 300,000 vehicles.
Automotive industry attention Popular automotive media
Share valuable car news every day
A platform for Autobots