The 100,000 yuan level market is a must for all companies, after all, this market is easier to achieve volume. However, the competition in this market is quite fierce, and if the product strength of its own products cannot keep up, it will not help. Therefore, how to break through in the 100,000-yuan market has become the primary task of many car companies.
In GAC EIAN's understanding, the key to the breakthrough is to decentralize elements such as intelligent technology, first-class cabin, and young design to this market, and one or two can be perceived from GAC AION Y. Just on November 1, GAC Aean 2022 AION Y, which is positioned in a compact SUV, was officially launched, with a total of 7 models launched, with an official price range of 109.6-15.76 million yuan, and will be delivered from January 2022.
AION Y status
From the configuration point of view, the price of the 2022 AION Y is not much different from the current model, but the configuration has been upgraded, which can feel the sincerity of GAC Aean, and at the same time, the status of AION Y can also be seen. The reason why GAC Aean gave sincerity is because of high hopes for AION Y. In the 100,000-yuan market, for a compact SUV that focuses on smart technology and space, the premium is naturally not as obvious as the B-class car, after all, the cost is there.
However, if the volume can be achieved, on the one hand, it can enhance the reputation of the entire brand, on the other hand, the points obtained from the sale of new energy models can also be sold to car companies in need to earn a certain amount of money. In fact, this has a profound impact on the development of the entire brand.
Secondly, as an entry-level model of GAC Aean, the price of AION Y is more affordable than other models of GAC Aean, and it is also the most bold and innovative model of GAC Aean, coupled with the integration of intelligent technology and GAC Aean's magazine battery. In other words, GAC Aean has invested a lot of thought and technology in this car. It can be seen that the status of AION Y is beyond doubt.
The shape has not changed much, and the configuration has been upgraded
As an annual revamp, the 2022 AION Y has not changed much in styling, still continuing the design concept of "Castle in the Sky", with angel wings full LED headlights and a very futuristic Haoyue Rim design, which enhances the recognition of the new car. Coupled with exaggerated design techniques, the new car looks quite individual, but also has a sense of trend, which coincides with the needs of young consumers to pursue personalization.
The new car also adds the exterior color of Star Man Green and Ice Rose Powder and the interior of the Dream World theme, while providing a variety of personalized accessories, which is believed to meet more young consumers who pursue personalization.
In addition, the new car itself has a major advantage, that is, the spatial performance of the cross-level. The wheelbase of the new car reaches 2750mm, and the front seats can be fully flat and reclined, which is equivalent to a 1.8-meter double bed room after being reclined, coupled with a 90° large opening angle, which greatly improves the convenience of rear passengers. The 2022 AION Y 70 smart collar version or above models also come standard with a 2.0㎡ largest panoramic canopy of the same level, and a transparent area of 1.5㎡, which can bring a large panoramic view. This point is believed to satisfy the Chinese people's pursuit of space.
However, the biggest upgrade of the 2022 AION Y is the configuration. First of all, the new car has upgraded the full perception interaction system IBCM, and the experience of intelligent technology is stronger. For example, the new car supports the key + mobile phone Bluetooth no sense to start the magic link function, but also supports remote control unlock, remote control parking, sharing the key and other functions; for example, the new car can realize face ID to identify the driver's identity, automatically adjust the seat to a comfortable position, but also realize the car that is powered on, hanging gear that is, driving mode, similar to the logic of the new forces of car building.
In addition, the new car is also equipped with an insensible Bluetooth key, which will be automatically unlocked near the door, and the unique over-the-horizon summoning parking and automatic window closing functions for rain have been added. Among them, the ultra-visual distance summoning parking function can realize 150 meters of ultra-long distance summoning parking, while a key remote control parking can also achieve horizontal, vertical, oblique and other 6 directions of automatic parking in and out, it can be said that the intelligent aspect has been significantly improved.
AION Y sales continue to reach new highs
Since its launch in April this year, AION Y's sales volume has been rising. In August, the order exceeded 5,000 units, and in October, the order exceeded 10,000 units, becoming the first pure electric model to reach the top of the A-class SUV segment.
Today, the 2022 AION Y has officially arrived, adding exterior color matching, interior theme, and providing kit options, which is easier to meet the different needs of different consumers. More importantly, the new car has also improved in terms of configuration, coupled with the AION Y and the blessing of the magazine battery, not only safe, but also to ensure a competitive cruising range. The 2022 AION Y provides users with three endurance versions of 410km, 500km and 600km, and consumers with car purchase intentions can choose according to their needs.
The 2022 AION Y is price/performance enhanced
It is not difficult to find that the design of the 2022 AION Y in terms of personalization is becoming more and more obvious, which is related to the positioning of this model, after all, the consumer group targeted by AION Y is "Generation Z". At the same time, in order to better cater to such groups, the 2022 AION Y has also made upgrades in terms of intelligent technology. However, from the perspective of price, the 2022 AION Y is not much different from the current model. Overall, the price is better.
From the brand level, AION Y is a bold innovation of GAC Aean. From the order volume point of view, it can be found that this model is accepted by consumers, with the 2022 AION Y upgrade, I believe its sales will still increase, the development of the entire brand has a certain role in promoting. If you are interested in friends, you may wish to take a look.