Mark-up car pick-up has become an unspoken rule in the industry, no price increase on the late pick-up, no increase in the price of the car without selling the car has become the norm for many 4S stores in the sale of products. Taking the hot Toyota Alpha as an example, there has been a long-term increase in the price of at least 100,000 yuan. When exactly did this ethos come about? Who is benefiting from this? How are consumers responding to these behaviors? These are all problems that a mature and healthy automobile market should pay attention to and solve.
Zhou Yu hit Huang Gai's market behavior
Value determines the price, and the supply and demand situation makes the price of the product change around the value, which is the basic economic law taught to us by junior high school textbooks. At present, the main reason for the price increase of dealers is also the tight inventory, so the money paid by the owner belongs to the queue fee, which is more obvious in some star models. In fact, the price increase of mainstream brands such as Volkswagen and Toyota has been seen by everyone, and the tank 300 has also seen some price increases because of the recent hot sales, which also proves that the price increase within a certain range is the economic law regulation at work. At the same time, some luxury models such as Jaguar and Land Rover have a large discount of more than 50,000.
The price increase should be measured, and the price increase should be prohibited
In the automotive market, because there are often several dealers to control most of the 4S stores in a region, once its internal caliber is unified, it will undoubtedly put consumers in a weak position, such as Toyota Alpha, Xena and other models of the substantial price increase may touch the bottom line of the law.
According to Article 10 of the Measures for the Administration of Automobile Sales, "Dealers shall expressly indicate the prices of automobiles, accessories and other related products sold and the charging standards of various services in an appropriate form at the business premises, and shall not increase sales or charge additional fees in addition to the list price." "This is the most direct legal evidence. Article 10 of the Law on the Protection of Consumer Rights and Interests stipulates: "Consumers enjoy the right to fair trade. "The unequal status between car sales and consumers caused by the mark-up violates this law.
Article 17 of the Anti-Monopoly Law: "Business operators with a dominant market position are prohibited from engaging in the following acts of abusing their dominant market position by selling goods at unfairly high prices or purchasing goods at unfairly low prices". If the dealer maliciously increases the price by controlling the supply of vehicles, it is a monopoly behavior. In December 2019, the State Administration for Market Regulation imposed a fine of 87.6131 million yuan on Lexus for violating the Anti-Monopoly Law.
User first, the price increase should be suspended
In essence, the price increase is to put money from the consumer's pocket to the dealer's pocket, and the victim is ultimately the consumer, for which the state, car companies, and consumers should take action to resist the price increase.
First of all, the mainland now has some legal provisions applicable to the price increase behavior, but the price increase behavior still has a strong vitality, which requires the local regulatory departments to implement it, find and investigate and deal with it together, and gradually eliminate the illegal price increase behavior, so that the law can be truly put into practice.
Secondly, car companies, as car producers, should correctly choose their own dealers, regulate the sales of automobiles through internal management, coordination and punishment, and remove a number of unqualified car sellers. For example, after the tank 300 was exposed, the attitude of the Great Wall was to cancel the sales qualifications of the relevant dealers, while GAC Toyota adopted a tacit attitude towards the price increase of Xena.
Finally, consumers should know how to safeguard their legitimate rights and interests through their own consumption behavior and legal channels. For models with excessive price increases, consumers should be rationally oriented to consumption and report relevant illegal acts, which is an important guarantee for safeguarding their own rights and interests and market environment.
Write at the end
In general, car sales are an economic account after all, and we should also treat this phenomenon with economic laws. When the price of automobiles is affected by invisible market laws, tangible macro-control should be taken out, so that the entire market is always within a healthy, coordinated and sustainable range.
At present, under the global epidemic situation, there is a shortage of car supply, and car price increases may become more frequent, which requires us to make more stringent supervision of this situation, we can understand the open and transparent reasonable price increase, but we must not tolerate malicious price increases that bully consumers.