Not long ago, SAIC-GM-Wuling officially released its 2021 sales results, and after reaching the milestone of national brands taking the lead in completing the cumulative delivery of 25 million new vehicles in November last year, it completed the feat of accumulating 1.76 million terminal sales for the whole year, of which the cumulative sales of Wuling brand were 1.45 million units, an increase of 17% year-on-year, becoming the highest-selling national brand single car enterprise in 2021.
It is worth mentioning that the cumulative sales of new energy models produced by SAIC-GM-Wuling based on the GSEV architecture exceeded 750,000 units, and the sales volume of Hongguang MINIEV exceeded 420,000 units in 2021, and the cumulative sales of models reached 550,000 units, becoming the best selling pure electric model in the domestic market, and also successfully driving the prosperity of the entire domestic micro/small electric vehicle market.
In addition, Wuling Global Silver Label has also achieved outstanding results in 2021, the first silver label model Capgemini led the large four-seat MPV market segment, and the sales volume in the first month of listing exceeded 10,000 units; the world's first strategic SUV Wuling Xingchen, which has exceeded 50,000 units in only four months of listing, has gained the title of "the most capable SUV within 100,000 yuan" in the eyes of consumers, once again highlighting the true color of Wuling's "explosive manufacturing machine".
I have to say that in grasping the pain points of domestic consumer demand, SAIC-GM-Wuling has proved its slogan "What the people need, Wuling will create", and the new cars launched also have good product strength in the same level. Of course, these are only the basis and premise of Wuling's good sales, and the close connection between users and themselves, as well as the active exploration of user co-creation, is the key to the continuous hot sales of its products.
At present, the Lunar New Year is approaching, on the occasion of the Spring Festival, Wuling, as the representative of the people's automobile brand, launched the "Wuling has you like a tiger to add wings" - "Wing up to taste the Chinese Year" series of annual flavor activities, and invited the majority of car owners, friends and media representatives in Xiamen, Hefei, Chengdu, Haikou, Ningbo, Shijiazhuang, Jining, Guiyang and other places to attend the activities with great New Year's flavor.
On January 23rd, a unique new year tour of Ludao Island with great characteristics of southern Fujian was officially opened in Xiamen, Fujian Province. The event site is divided into three parts, namely the tail box market, the characteristic folk culture experience area and the sea Yue Feast cruise activity. Among them, the tail box market site is composed of a number of Hongguang MINIEV and Baojun KIWI EV, where a variety of small commodities are displayed, and the presence of Hanfu enthusiasts on the spot will also reflect the national automobile brand positioning of Wuling Motors.
Walking through the red carpet and the corridor full of red lanterns, you can board the main venue of the "Wuling and You Wing up to taste the Chinese New Year • Ludao New Year" event - the Sea Yue Feast Cruise, the first floor of the cruise ship is the buffet area, the second and third floors are the folk culture experience area and wine tasting area provided by Wuling Xiamen for the majority of car owners, friends and media teachers.
The grand cruise dinner kicked off on the first floor of the cruise ship, and the first dish of the banquet was the traditional Fujian dish of Fujian , Buddha Jumping the Wall. It is worth mentioning that this dish was also presented by Wang Helin, passenger car strategy manager of SAIC-GM-Wuling Sales Company in East China, and the management team of Baojun Automobile in Fujian Province and Wuling Automobile Chain Direct Sales Service System for the guests.
After the dinner, the folk culture experience area on the second floor of the cruise ship opened a wonderful Fujian traditional folk performance such as Nanyin new singing, puppet calligraphy, and musical instrument performances, which attracted bursts of applause from the audience. At the same time, during the entire opening period, both sides of the cruise ship also interpreted the achievements of Wuling Automobile in recent years through modern technology, and it reviewed the many explosive models launched by Wuling Automobile for the market in the form of a light show.
There is no doubt that at this stage, the most grounded brand in China is SAIC-GM-Wuling, and its series of annual activities combined with traditional Chinese culture are connected to the core of its national automobile brand, and its in-depth communication with users has further brought its relationship with customers closer.
The activity does not have to be "tall", so close to the people of Wuling Motors, everything is just right, I believe that in the days to come, adhering to the "what people need, Wuling will create something", it will continue to bring high-quality car and travel experience to Chinese consumers.