Shanghai sampled 20 projectors, and two of the Soai Rigal were of unqualified quality

In the past two years, the smart micro-investment that has become popular in the color TV market has attracted many electronic companies to participate in grabbing food. However, due to industry standards and low barriers to entry, the products in this market are mixed and the quality is uneven. If this problem is not eradicated in the future, it will affect the user trust of the entire intelligent micro-investment industry.

Qiao Hua || Writes

Quality is becoming the biggest "cancer" in the smart projector market in the past two years. At the end of 2019, as the first brand of intelligent micro-investment, Jimi, because of the "unqualified product quality" in the national lottery, triggered a heated discussion in the entire industry.

However, in 2 years, at the end of 2021, the Shanghai Municipal Bureau of Market Supervision conducted special quality supervision and sampling inspection of 20 batches of projector products produced by 20 brands on the market, and 2 batches of unqualified products appeared again, with a failure rate of 10%. The reason for the unqualified is still the old problem that plagues the quality of intelligent micro-investment products: power terminal harassment voltage, radiation harassment. Unqualified products are from Guangdong, the "important town" of intelligent micro-investment.

Among them, the Soai F1 multimedia projector produced by Shenzhen Soai Innovation Technology Co., Ltd., and the Rigal RD-826 multimedia projector produced by Guangzhou Ruiger Electronics Co., Ltd., were unqualified in the spot check of the Shanghai market department. At the same time, the same batch of random inspection of SONY, Acer, LG, Tencent Aurora, Fengmi, Sharp, Jimi, BenQ and other brands have "passed" the quality.

This also releases the "polarization" situation in the development process of the intelligent micro-investment industry from one side. On the one hand, large brands and large enterprises are accelerating the rapid improvement of the threshold of market competition, and accelerating the scramble through market-oriented means; on the other hand, many small and medium-sized speculators are facing the continuous squeezing of living space, especially in the case of product quality can not be guaranteed, the future road will be more difficult.

In recent years, driven by the Hisense laser TV effect, projectors have ushered in a round of development blowout period after the projector entered the home runway from commercial use in the Chinese market. Data from third-party IDC shows that in 2017, China's projector market shipped 3.16 million units, an increase of 25.8% year-on-year; 4.35 million units in 2018, 4.62 million units in 2019, and 4.17 million units in 2020, and is expected to exceed 5 million units in 2021. In the context of the traditional TV shipments falling below 40 million units, the projector market has risen against the trend and should be worthy of the trust and cherishing of all enterprises.

In fact, for projector companies such as Guangfeng, Jimi, Baoshilai, Nuts, Changhong, Dangbei, etc., the opening of the home market, especially the trust of young users, is not easy. We need to not only push up the threshold of product quality, but also continuously improve the brightness and clarity of picture quality, learn from laser TVs, learn from LCD TVs, and truly make the projector change from a young person's toy to a family movie viewing artifact, and eventually become an important part of the laser display camp.

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