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#2022年1月24日 #
Recently, the Association released the 2021 national city car sales rankings, in the top 100 cities, Henan has 12 cities on the list, of which, Zhengzhou ranked 5th in the country with 460713 vehicles, Luoyang ranked 54th in the country with 99697 vehicles.
□ Dahe Bao Yu video reporter Qi Yi Geng Ziteng
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Zhengzhou's sales volume ranked fifth in the country
According to the data released by the Association of Passenger Vehicles, Zhengzhou's annual car sales 460713, ranking fifth in the country, the top four are Shanghai, Beijing, Chengdu and Guangzhou, and the neighboring provinces of Wuhan and Xi'an are ranked 11th and 13th respectively.
Other top ten cities, as well as Chongqing, Shenzhen, Hangzhou, Suzhou and Tianjin, can be seen from the list, among the top ten cities, only Henan Zhengzhou has a slight decline in cumulative sales of 1.54% in the whole year.
Relevant data also confirm that on October 26, 2021, the traffic police detachment of the Zhengzhou Municipal Public Security Bureau released data that the number of motor vehicles in Zhengzhou exceeded 5 million, and at present, the number of motor vehicles in Beijing, Chengdu, Chongqing, Suzhou, Shanghai and Zhengzhou exceeds 5 million, and the number of motor vehicles in Zhengzhou ranks sixth in the country.
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More than 40% of sales come from the local market
Why can Zhengzhou's sales reach the fifth place? The answer given by most Zhengzhou car dealers is because of Henan's demographic advantages and Zhengzhou's growing influence.
Sun Xiaobo, general manager of the business department of Henan Century Sunshine Group, told reporters that in the sales volume of their group, the prefectural consumers contributed 40%, "for independent brands, the price of Zhengzhou is lower, the model is updated, and the prefectural and municipal customers are also willing to choose to buy cars in Zhengzhou."
Joint venture brands due to more distribution points in the city, the proportion of sales is smaller, GAC Toyota 4S store head Hao Yunchuan said that the market sales accounted for 20%, but if you consider the overall sales last year in the rise, the absolute sales volume is also very large.
The highest proportion of consumers in the city is a luxury brand, and the person in charge of Zhongdebao told reporters that if the car buyer area is counted alone, 60% of the sales volume comes from the city.
The reason is that on the one hand, luxury brands have fewer stores in the city, on the other hand, it is also because Zhengzhou's existing car resources and discounts are more, according to the data of the Association of Automobiles and a number of professional institutions, in 2021, Mercedes-Benz sold 16904 units in Zhengzhou, and 1454 units and 1229 units in Luoyang and Nanyang, which shows the influence of Zhengzhou in the field of high-end car sales.
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What kind of car do Henan consumers like?
BBA is still the favorite of Henan consumers, with annual sales of 91,386 units, ranking eighth in the country, of which Audi sold 32,680 units, together with Shandong, in the top ten provinces is a slightly leading region for Audi sales.
In terms of models, SUVs are still more popular than cars, mid-range cars of 120,000 to 200,000 yuan are more popular, and sales of FAW-Volkswagen, SAIC Volkswagen, Dongfeng Honda, Buick, Geely, Roewe, Nissan and BYD are relatively high.
The sales of new energy vehicles in Henan are growing rapidly, and relevant data show that after zhengzhou's new energy vehicle sales doubled in September and October 2021, sales exceeded 10,000 units in November, breaking into the top ten of the national new energy vehicle sales list, of which Zhengzhou ranked eighth in the country with 77,918 units, and Luoyang ranked 27th in the country with 25,543 units.
The market penetration rate of new energy vehicles in Zhengzhou, Puyang, Luoyang and other cities exceeded 30%, higher than the national average of 20%. This means that for every 100 cars sold in the Henan market, more than 30 of them are new energy vehicles.
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