Toyota has not worried less about the Chinese market in the past two years, in addition to launching a two-car strategy, it has now begun to fill the gap in the market segment. For example, GAC Toyota Wesa and FAW Toyota Lingfang, this pair of sister models will become the "goalkeepers" of the mid-size SUV market, not sparing any consumer interested in getting into a mid-size SUV. At the same time, together with Lexus NX, they are built on the TNGA-K platform architecture, and even the wheelbase is exactly the same. So, in the interval of one standard, how GAC Toyota Wesa will create a different kind of luxury in order to cope with the differentiated positioning, let's find out.
Appearance: Long-lost Japanese performance wind
Although GAC Toyota Wesa and FAW Toyota Lingfang are sister models to each other, the two styles are completely different. Weisa adopts the American version of the model design, while Lingfang is the design style of the Japanese local and European versions, but the shape style similar to SUPRA makes Weisa have a strong Japanese performance style, while Lingfang is more stable. For a sports SUV, The performance-oriented design of The Wisa will undoubtedly be more favored, and this feeling is difficult to find in other brands.
Interior: Who says Japanese cars are low?
When it comes to the configuration of Japanese cars, many people shake their heads. It is true that the configuration level of Japanese cars is generally not high, especially many exciting high-end configurations are concentrated on the top model. This time, GAC Toyota Wesa set an example, even if it is equipped with models, it can enjoy most of the technology and comfort functions such as 9-speaker JBL audio, front seat heating/ventilation, inductive electric trunk, and intelligent voice control. In addition, wesa is equipped with a panoramic canopy with a dimming mode, which does not appear even on the higher positioning Lexus NX, which shows the unique luxury of Wesa, starting from the configuration.
Power: Fuel and hybrid parallel
Market Outlook Analysis:
Can the different luxury of ordinary joint venture brands impress you?
summary
VENZA and HARRIER, that is, Weisa and Lingfang are sister models to each other, but the seniority is still HARRIER is longer. The car was originally a rebranded version of the Lexus RX and was only sold in Japan. The reason is that there is no Highlander model in Japan, so it is used to fill the gap in the market for mid-size SUVs. The VENZA was previously an MPV-like RV, and this time it was reloaded and re-equipped on the occasion of the fourth-generation HARRIER replacement.
Having said all that, there is no need to care too much about the history of the two models, after all, they have been renewed, from design to positioning, it is not what it used to be. What I want to express is that the reason why Toyota has arranged this way naturally has its good intentions. Take GAC Toyota Wesa, in fact, Velanda's interior space performance is already excessive for ordinary families, so on this basis, it seems that it is not wrong to come up with better materials, higher configurations and more stylish designs, and launch a new model to meet the needs of high-end. After all, the starting price of Lexus NX of up to 318,800 yuan is still difficult for ordinary working families to accept, but whether this kind of luxury can conquer domestic consumers and what kind of impact will be caused by the same brand of Veranda and Highlander, it is worth pondering.