A few days ago, Ideal Auto CEO Li Xiang "broke out" again, and this time the "output" object was a group car that had just joined the car.
As a well-known "big mouth" in the industry, Li wants to speak out about the persona has always been very stable. He forwarded a media article about Tuanche CEO Wen Wei announcing that he had joined the army of new car-making forces. Li wants to be more blunt, "Those entrepreneurs who expect to find a super savior are generally scammers in the end, or they are most likely liars themselves." ”
Then again, two years ago, Li Xiang also frequently "fired cannons" in the media, but at that time, it was to fight back against those big guys who looked down on him, such as his previous scolding war with Feng Sihan, CEO of Volkswagen Group China.
I didn't think that time had passed, and now that there are new forces entering the game, he has actually become the first to jump out, and it is still directly output point-to-point.
So, li wondered whether this move was for the people, or was it a light peer? Let the kung fu car take everyone to see it together.
It seems to be a family, but in fact it has killed a bunch of bold people?
To many ordinary consumers, the success of the new forces seems to have taken no effort. In 2018, they still hold PPT, and in the blink of an eye, Wei Xiaoli has become an automobile company with a market value of tens of billions of dollars.
This is probably the fundamental reason why the tuanches went forward and followed, just like the heroism of Emperor Wudi of the Han Dynasty when he conquered the Xiongnu, Kou can go to me.
Moreover, the tuanche seems to be more confident than other new forces, and CEO Wen Wei directly declared that other new forces are racking their brains in order to find a weapon to take advantage of, while tuanche is racking their brains to choose a suitable weapon from the arsenal. Because they have found the right team, they can do more than 20 million yuan of cars, but also can do cars below 50,000 yuan, including commercial vehicles, logistics vehicles, these can be done.
Moreover, the car manufacturing cycle of other international manufacturers is 48 months, the domestic new forces have achieved 36 months, and the technical team of the group car can achieve 18-24 months. The key is that this technical team can not only do pure electricity, but also do solar energy and hydrogen energy. And Tuanche also claimed that their mass production of cars is a fraction of the funds of other new car-making forces, such as Niuchuang got 500 million US dollars, and Tuanche only needs 1/10 of it.
Guys, this technical team is not only omnipotent, but the car cycle and cost are subversive. It is really how unreliable it is to hear, no wonder Lee wants to jump out and be afraid.
Is it actually that simple to build a car? Just look at Wei Xiaoli, on the surface, the boss of several Internet companies suddenly said that he wanted to build a car, and then a few years passed, he became the godfather of new energy.
But in fact, it is not only these few who enter the car, just in 2018, when the term "new forces" appeared, there were more than 50 new forces in domestic statistics.
Kung Fu Car casually say a few names, Faraday Future (FF), founded by Jia Yueting, the king of the flicker, has not yet been mass-produced; singularity, behind it are Intel, Tongling City and 360, rarely heard of it; Yinlong, the new force acquired by Gree, almost lost all the reputation of Dong Dajie; Future Automobile, established by excellent suppliers in the industry, there is no sound; iConnick, the co-founder of the supercar manufacturer, has no sound.
Among these people, there are those who can be particularly able to show their skills, there are main engine factories, there are science and technology in the industry, not to mention there are all kinds of real estate cars, home appliances to build cars, but the results are very unified, or there is no energy production in the end, or thunder and rain are small.
This at least shows that car building is indeed a technical work, even if everyone now thinks that the technical content of electric vehicles is not so high. As Li wants to say, the essence of entrepreneurship is: rhythmic and patient long-term growth. Although this sounds like chicken soup, at least it will certainly not be achieved overnight as Tuanche thought.
If you really find a technical team to get it all done, then this team should have been the richest man in the world, which round to get Musk. Therefore, Li wants to say that either Wen Wei was fooled by this so-called technical team, or Wen Wei himself was fooling, or it was quite reasonable.
"Peers are light", Li wants to live to become a person he hates?
But from another aspect, Li Xiang's statement this time is also quite a bit of "peer light" component in it.
As the founder of Bubble Network and Autohome, Li Xiang itself has a strong Internet gene and has been focusing on firing at all kinds of people in the industry. But in the past, it was mainly to shell those traditional car companies, but now it has turned to shelling "new forces".
For example, at the beginning of 2019, when the ideal ONE was not yet listed, Li Xiang issued a document denouncing the false propaganda of new energy vehicle endurance in the industry. It is said that many car companies call the standard endurance, are taking 60km/h constant speed endurance to talk about things, often advertised can run 400km, in fact, can run 300km is more. What he said is very reasonable, and the "fidelity" of the endurance of major car companies is indeed doubtful. Therefore, as soon as Li Xiang's remarks came out, he won a lot of attention for his own car building.
But how did Lee think he did it? In October of that year, the ideal ONE was listed, and the same advertised that its pure electric mileage was 180km, in fact, could it run so much? I believe that Li wants to know what he has in mind.
But also to promote their comprehensive mileage of more than 800km, a program to increase the range, refueling can run, but also promote their own comprehensive mileage, this is not outrageous? I have never seen Toyota or Volkswagen jump out and say what the battery life of their fuel cars is.
The key is that the hybrid cars that come out of the back are still close to this point of publicity, and it can only be said that Li Xiang is indeed pioneering in this regard.
There is also Li wants to and various experts, the PK of the big take is also endless, before it is directly exploded, "TMD! A bunch of stinky technology, every day rushing us BB, what range extended electric is a backward technology. What fart technology did they come up with in TMD?! Even directly back to Volkswagen Group China CEO Feng Sihan, saying that the ideal ONE should be directly with the Audi Q7 e-tron battle.
Of course, "Li Dazui" is also rude to the other two BBA companies. During the Shanghai Auto Show last year, Li Xiang said, "The two new electric flagships of Mercedes-Benz EQS and BMW iX that are more expected at this Shanghai Auto Show are very disappointed, and many strange design and function points are really incomprehensible." ”
In short, traditional manufacturers are not worth mentioning, competitors are not worth mentioning, and technology is not worth mentioning, but the ideal is the best.
More critically, the so-called success of the ideal is actually more of a commercial success. As one of the earliest new forces to enter the game, the technology accumulation of ideal cars is almost the weakest of all car companies. Weilai has power exchange technology, but also has self-developed motors and electronic control systems, Xiaopeng has automatic driving and overcharge, and even zero run has proposed chips, algorithms, perceptions, data full-stack self-development.
The ideal ONE's "whole body", batteries, motors, engines, and car machines are all provided by suppliers, and the chassis is obviously the reverse of the old Highlander. The engine comes from Dong'an, the battery comes from the Ningde era, the motor is provided by Huichuan, not to mention, even the inverter and controller system supporting the engine are developed by Delphi and Liszt.
The ideal role in it is actually more of a "product manager", its positioning, publicity and other aspects are indeed doing well, but all day long on the development of the industry, in the eyes of many big guys with technical accumulation, it is a bit self-sufficient.
Of course, it is also normal for Li to jump out and shell Wen Wei, after all, "peers are light".
The ideal itself has achieved stage success by relying on this way of sword-walking, and at this time, jumping out of a more blown one will inevitably make the ideal feel a kind of "backstab" feeling. After all, compared with other new forces, the ideal technology path is less dependent.
Kung Fu shoots
In fact, whether Li thinks or Wen Wei, let's not look at what they say. They are taking this "eyeball" route. Unlike traditional companies that are committed to research and development, if you pay attention to him, congratulations, he will win your attention.
So, instead of watching what he says, pay more attention to what they do. For example, from a technical point of view, the ideal ONE is indeed not so outstanding, but the car itself is still very in line with the needs of many people's cars. The community where Kung Fu Car lives by itself has found that there are three ideal ONE, and the milk daddy car is really fragrant.
The early publicity of the group car is indeed fantastic, but everyone directly ignores it, or see what kind of products they come up with in the future.