The Year of the Tiger is approaching, and the flavor of Shencheng is getting stronger. Many long-established brands on the century-old Huaihai Road have pushed out classic innovations, carried out various forms of activities to benefit the people, and invited citizens and tourists to "enjoy the New Year in Shanghai". In order to highlight the century-old classic modernity of Huaihai Road and show the high-quality achievements of Huaihai's time-honored brand actively innovating to benefit the people and benefit the people, the "Lehi Shanghai New Year" urban micro-tourism Huaihai special session - "Huaihai Road Treasure Discovery Tour" hosted by Shanghai Huaihai Commercial (Group) Co., Ltd. and undertaken by Tourism Times was launched on January 19.
The event invited high-quality creators and traffic masters who have been active in the self-media platform for a long time, such as Xuebao, a live broadcaster with 6 million fans, He Se'er, a travel life blogger, Wan Hang, a high-quality creator of video number Xi Xiaoshengshen, Xiao Wang, a douyin food expert, Xiao Wang, a senior media person, and An An, a Certified Weibo fashion blogger, to use live broadcasting, VLOG and other online diversified ways to convey the huaihai time-honored culture with a very high shanghai quality culture, providing citizens and tourists with a rich perspective of "Le Hi Shanghai New Year" on Huaihai Road. Punch in and experience the flavor of Haipai New Year.
Take a family portrait, eat a reunion dinner, pick a new pair of leather shoes, choose a good New Year product, buy some nutritional products to visit relatives and friends... Focusing on the most enthusiastic and warm New Year's way for Shanghai citizens, this micro-tour activity has set up a total of 6 major points, including New People's Photography Company, Shanghai National Souvenir Food Mall, Chimei Huaihai Flagship Store, Jinchen Hotel, Shanghai Pharmacy Jinsong Ginseng Pharmacy, Red House Western Restaurant, covering eating, shopping, health and other aspects. The delegation went all the way along the Huaihai Middle Road from east to west, tasting the Haipai culture and feeling the charm of the century-old Huaihai ingenuity during the in-depth interactive visit at each station.
On the first floor of the New People's Photography Company, there is a photo wall with stories recording the affection of Shanghainese for people's photography in the long years. Fu Chen, a teacher who has worked in the store for 42 years, is still a consultant, telling the story of the old base to take photos for the celebrities, and also showing the mystery of how to PS in the era without computers. On the second floor, the representative also took a portrait exclusive to 2022 and stamped it with a "people'" seal that retains the historical temperature.
Shanghai National Souvenir Food Mall is the liveliest place on Huaihai Road. Here, the visiting group of talents and the aunts and uncles who are busy purchasing New Year goods talk about the "New Year Goods Classic". Dai Ligui, the third generation of "Peili Pickle Sauce", teaches you how to pick a piece of "living curd milk" and teaches everyone how to copy a bottle of genuine and good soy sauce for the New Year family banquet.
The birthplace of The Haipai fashionable pointed leather shoes that once swept the beach, the Chimei leather shoes, made a new appearance on Huaihai Road on New Year's Day this year. The biggest feature here is that you can choose extra large and extra small leather shoes, from size 31 to size 43, everything is available, which definitely shows the delicacy of Shanghai's service industry. Pick a new pair of shoes and ride through the four seasons of 2022.
At the Shanghai Pharmacy Jinsong Ginseng Pharmacy Xu Chongdao Ginseng Cabinet, which has a history of more than 60 years of traditional Chinese medicine and ginseng mushroom business, the visiting group listened to the teacher Fu Fu of Shengtianguo, who had stood at the three-foot counter for more than 30 years, and taught everyone how to adjust themselves after staying up late to chase the drama, which benefited people a lot.
At the Jinchen Hotel by the plane tree, everyone enjoyed the delicious "Jinchen Three Treasures", fresh meat mooncakes, old Shanghai sorbets, and cabbage hemp balls have their own characteristics, and the interaction between sorbet making and flowering has become a highlight, and the masters have written their blessings for 2022 in their own way.
At the "Red House Western Restaurant" named by Mr. Mei Lanfang, lu Ye, a chef who has been practicing for 26 years, shares the mystery of haipai "baked" flavor with the celebrities.
A series of promotional activities will continue. In order to welcome the Spring Festival of the Year of the Tiger, from the eve of the Chinese New Year's Eve to the Lantern Festival, the long-established brands in Huaihai Commercial Circle will carry out a series of preferential promotions for New Year goods to meet the diversified needs of consumers, lead citizens and tourists to feel the ingenuity and heritage of the time-honored brands, and enjoy the Shanghai New Year. Among them, Chimei Huaihai flagship store all cotton shoes 30% off; Shanghai national souvenir food mall will carry out preferential promotional activities around the "New Year series, pickle sauce, seasoning dip"; Jinchen Hotel launched three different varieties of homemade semi-finished products in the new year: family happiness, auspicious wishes, Wishing you prosperity, good gifts at your choice; the all-soil online WeChat mall will launch a combination of different New Year products, stagger the physical promotion, and send the New Year flavor to the home; Shanghai Pharmacy Jinsong Ginseng Pharmacy Xu Chongdao Ginseng Counter will also be for the mountain ginseng in the store, Cordyceps sinensis and other Chinese medicines are discounted and promoted.
Editor: Liu Liyuan