Breaking through the pressure of enterprises at home and abroad, Hengan founder Xu Lianjie created a precedent
Founded in 1985, Fujian Hengan Group is one of the first enterprises to enter the Chinese sanitary napkin market, and Seven Degrees Space is a well-known sanitary napkin brand under Hengan Group. Its founder, Mr. Xu Lianjie, is a very legendary entrepreneur, he is the first generation of entrepreneurs in the reform and opening up, and he is also a pioneer in China's sanitary napkin market. Over the past 37 years, Hengan Group has broken through the pressure of enterprises at home and abroad, even in the face of continuous difficulties and challenges, it still takes consumer demand as the core, and has never changed its strict requirements for product quality.
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Cao Xuanyi talks to Xu Lianjie, founder of Hengan Group
The seven-degree space does not forget its original intention, warmly guarding women for 21 years
In 2002, Hengan Group launched the sanitary napkin brand Seven Degrees Space. At the beginning of the brand's establishment, Seven Degrees Space designed exclusive packaging for girls, and the pink, soft cartoon style was completely different from the old-fashioned image of traditional sanitary napkins, and won the favor of many young women. Seven Degrees Space is also the industry's leading domestic brand to launch pure cotton products, the first 7-layer protective structure to ensure the performance of sanitary napkins, while further improving women's menstrual comfort, which is why there is "seven" in the name of Seven Degrees Space.
Seven degrees of space begins with seven, but it does not stop at seven. In the past 21 years of development, Seven Degrees Space has always paid attention to and guarded women's physiological health, and insisted on bringing safe and comfortable high-quality menstrual products to women. In 2022, it proposed a new attitude of "freedom without limits", opening a further "dialogue" between the seventh dimension space and women, encouraging everyone to be brave to be themselves while providing products and experiences that exceed expectations, giving them both physical and inner freedom, and allowing them to bravely accept every challenge and change in the company of the seventh dimension.
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Xu Qingliu, President of Hengan Group, led Chang Ting to visit the Seven Degrees Space Factory
Visit the Seven Degrees Space Factory and feel the comprehensive strength of Hengan Group
The name of Seventh Degrees Space is familiar to everyone, but I believe that many people do not know how sanitary napkins are produced, and they have never seen the real appearance of the interior of the Seventh Degrees Space factory. In order to let everyone know more about Seven Degrees Space, CCTV host and brand spokesperson of Seven Degrees Space Zhao Jinmai personally visited the intelligent factory of Seven Degrees Space in Jinjiang, Fujian, and under the leadership of Mr. Xu Qingliu, President of Hengan Group, he saw the whole process of the birth of sanitary napkins, witnessed the strict requirements and control of product quality of Seven Degrees Space, and also felt the strong comprehensive strength and social responsibility of Hengan Group.
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Zhao Jinmai, Chang Ting and Xu Qingliu, President of Hengan Group, interacted with each other on the spot
Based on the digital system, the production management is intelligent
On the central dashboard that monitors the production of the factory, the layout of the entire workshop can be clearly seen. From here, the whole process data of product birth can be monitored, which is convenient for real-time coordination and efficient deployment. If there is an abnormality in the production equipment, the exception management section in the system will automatically alarm and display the abnormal part and abnormal situation, and the staff can quickly detect the problem, so as to ensure the production efficiency and product quality of the entire production line.
Xu Qingliu, President of Hengan Group, led Chang Ting to visit the central control panel of the production workshop
Follow the low-carbon concept and fulfill the social responsibility of reducing the burden on the earth
In the lampless manipulator workshop, the automatic manipulator automatically palletizes without manual operation, and after the product is palletized, the automatic transport vehicle will transport the product to the lampless warehouse. This 24-hour lights-out automated production not only reduces electricity consumption, but also greatly improves production efficiency, allowing each product to be shipped to various places in a more orderly and faster manner. Not only that, the factory has also achieved solar coverage, which is clean, safe and pollution-free, and achieved solar power generation of 20 million kWh in 2021, which is equivalent to saving more than 8,600 tons of coal. Through various energy-saving and emission-reduction measures, we can see the unremitting efforts made by Hengan Group and Seven Degrees Space to protect the earth's ecology.
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The Seven Degrees Space Factory is covered with solar panels to achieve green production
24-hour disinfection to ensure safe production in the workshop
Seven Degrees Space is well aware of the importance of product safety, so it has formulated strict disinfection specifications for the environmental hygiene of the workshop, and the entire workshop will regularly clean and disinfect equipment, floors, air, etc. For example, air disinfection will produce ozone through the ozone machine, and it will be transported to each designated area by stainless steel pipeline for 24-hour disinfection to ensure the safe production of products.
The production line is inspected layer by layer to strictly control product safety
The online visual inspection system of the seven-degree space production line can detect product surface defects at high speed and high precision 24 hours a day; Highly sensitive metal detector that can detect foreign objects and accurately reject defective products; The finished product weighing instrument is used to automatically detect the grammage of each package and determine whether the product has more pieces and fewer pieces; By coding the product packaging, the production chain of the product can be traced and counterfeit products can be identified.
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In-line visual inspection system on the production line of Seven Degrees Space
Mr. Xu Qingliu, President of Hengan Group, said when introducing the production line, "This factory in Jinjiang, Fujian Province is the first smart factory we have invested, which is not only to reduce production costs, but more importantly, to ensure and improve the quality and safety of products. Through on-site observation, Zhao Jinmai and host Chang Ting saw the layers of "black technology" of the seven-degree space production line, and also let consumers understand the brand's high standards and strict requirements for the safety of each product.
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Zhao Jinmai and Chang Ting visited the production line of Seven Degrees Space and learned about related high-tech equipment
The on-site experiment of the spokesperson Zhao Jinmai confirmed the safe quality of the product
During this factory exploration trip, Zhao Jinmai and host Chang Ting visited a meaningful CNAS laboratory. This laboratory can test products and raw materials internally, and can also carry out authoritative product experiments with national legal effects, and must be supervised by the China National Accreditation Service for Conformity Assessment every year. Zhao Jinmai and the host Chang Ting conducted a variety of experiments in the CNAS laboratory and witnessed the safe quality of the product.
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Zhao Jinmai became a "quality inspector" to participate in the seven-dimensional space product test
Strict testing of finished products and raw materials
The products of Seven Degrees Space, from raw materials to finished products, are regularly sampled by CNAS laboratory for testing. Inspectors will regularly test the peel strength test, microbial test, migratory fluorescent substance test and other tests on the raw materials and finished products to ensure the high quality of the product. Through layers of professional and strict testing and control, it is guaranteed that each product produced by Seven Degrees Space can meet national standards and allow consumers to use it with confidence.
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Seven degrees of space CNAS laboratory testing product safety professional instrument
Moe pajama pants test
As the brand spokesperson of Seven Degrees Space, Zhao Jinmai personally participated in the absorption and breathability test of cute pajama pants. "I like cute pajama pants the most, when menstruating, I usually use cute pajama pants at night, not tight and fitted, sleep without worrying about side leakage." Zhao Jinmai said in the test. From the close-fitting stretch waistline, natural super-absorbent materials to the "breathable and impermeable" micron-level vent design, every detail of the cute pajama pants reflects the reliable product quality of the seven-degree space and the intimate care for the girls.
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Zhao Jinmai participated in the "absorption" test of moe pajama pants
Fruit moisturizing test
Based on the fact that many girls have sensitive skin, Seven Degrees Space has developed the product "Fruit Moisturizing". The ultrasonic three-dimensional porous oxygen-permeable surface layer on the surface speeds up the penetration speed, and the fiber is enriched with Shea Milk Double Extract, which can soothe irritation and moisturize the skin, so that girls can feel free to be physically and mentally free.
Science refutes rumors and false rumors
In the CNAS laboratory, Zhao Jinmai and host Chang Ting raised the safety issues of fluorescent agents and villi pulp. Hua Liyun, product development manager of Seven Degrees Space, explained: "In the production process of sanitary napkins, there is no need and cannot add fluorescent whitening agents, and if the sanitary napkin is detected to have fluorescent whitening agents, it is likely to come from raw materials. With the help of professional instruments in CNAS laboratories, we can detect whether the product contains fluorescent agents. But when encountered, there is no need to talk about the discoloration of the 'agent', depending on whether the fluorescent agent can be migrated. ”
At the same time, Manager Hua also refuted the rumor that fluff pulp is harmful, "There are many remarks on the Internet that mislead everyone, in fact, fluff pulp itself is harmless, it is a good liquid absorption material, the real harm is those secondary use of inferior fluff pulp, and our company's production of raw materials and production processes are strictly in line with national standards, you can use it with confidence." Through Manager Hua's scientific explanation, consumers learned about the real situation of fluorescent agents and fluff slurry, and also let everyone see the consistent control and attention of Seven Degrees Space to product safety.
Guarding women, the Seventh Dimension Space has been in action
Seven Degrees Space has been committed to public welfare because it pays special attention to women's physical health and the psychological problems that may occur in adolescent girls, and Zhao Jinmai, as a brand spokesperson, greatly appreciates Seven Degrees Space's actions to protect women's health. Li Li, director of the marketing department of Hengan Group, said that the "Wings of Growth" public welfare project has been persisting for 10 years, and Seven Degrees Space has brought adolescent science education lectures to primary and secondary schools across the country, inviting psychological counselors to answer the confusion of adolescent girls, sending them knowledge manuals containing female physiology and seven degrees of space growth guardian packs to help them face the changes of adolescence and accompany them to grow up safely and happily.
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Chang Ting, Zhao Jinmai and Li Li, Marketing Director of Hengan Group, talked about women's health
The menstrual period means that a girl begins to move from immaturity to maturity, and in addition to physical changes, it is more psychological changes. However, many girls are shy about buying sanitary napkins or discussing menstrual problems. Director Li Li said that every girl's growth and development will experience menstruation, which is a normal physiological phenomenon, and those "menstrual shame" remarks need to be abandoned in modern society, and there is no need to be too shy or avoid talking about it. Just like the slogan of the seven-dimensional space "self-set no limit", I hope that every woman can be physically and mentally comfortable under the companionship and protection of the seven-dimensional space, move towards independence and courage to break through, and do not set limits on their lives.
In this CCTV network factory exploration program, consumers saw the safe and hygienic production process of the seven-degree space through the screen; I have seen the efforts and determination made by Seven Degrees Space in protecting women's health in the past 21 years, and I have seen the unchanging persistence of two generations of entrepreneurs and the pursuit of excellence in product innovation and quality. In the new era and new journey, the seven-degree space will lead more domestic products to rise in the wave of the new era, I believe that in the near future, more people will be proud of "Made in China" and proud of "strong domestic products"!