Seven years of sharpening the sword, Akako sauce heart. Since its establishment in 2015, Zouwang Wine has adhered to the tireless ingenuity, sonorous and powerful footsteps of struggle, inherited the ancient french craftsmanship, continued cultural empowerment, and after years of tempering, precipitated a cup of wine, cups of sauce.
To this day, guarding the spirit of ingenuity and focusing on quality strategy are still the core of Zouwang Wine. In 2022, with wine and technology, Zou Liufu Fulu Shouxicai series of new products debuted, showing the world the heritage of the ingenuity brand, the thickness of quality brewing, conveying the pulse and sound of the times, and entering thousands of households.
It traces back to a thousand years and condenses the ancient glory. Fu culture is one of the oldest traditional cultures in China, Chinese has a high sense of psychological identity with Fu since ancient times, with the beautiful pursuit of chongfu, Shangfu, prayer, hope for blessing, blessing, etc., and each era has a different understanding and inheritance of "Fu".
The word "Fu" first appeared in oracle bones, in hundreds of forms. The Book of Rites says: "The blessed one, the one who is prepared, the one who is prepared, the name of the hundred shun, the one who is not smooth, the one who is prepared." That is, blessing means that everything goes smoothly. In the Confucian concept of "blessing", virtue is the basis of blessing, and happiness is the result of virtue.
Today, "Fu Culture" still flows in the blood of generations of Chinese, representing the Chinese people's yearning and pursuit of a better life. During the Spring Festival, every household posts the word Fu and the Spring Festival to welcome Fu Na Fu; when getting married, the bride sits on a cushion embroidered with the word Fu, called "Sitting Fu"; and the Fu-style patterns that appear in various objects and artworks in daily life are all to show the core of traditional Chinese culture and eventually become one of the representatives of traditional Chinese auspicious culture.
As a special carrier of traditional Chinese culture, wine also has a unique position in social development. Taking into account both history and the future, zou liufu fulu shouxicai series combines fu culture with wine culture, showing the taste of oriental ancient charm and continuing to write a splendid chapter of Chinese fu wine culture.
China is one of the first countries in the world to make wine, dating back to the Xia Dynasty period, and has a development history of more than 4,000 years. Chinese wine culture has lasted for a long time, and the Book of Han says: "Wine is the first of the hundred gifts." "As a necessity for various ceremonial occasions, wine plays an important role in major scenes such as sacrifices, celebrations, birthday wishes, sending guests to guests, and weddings and funerals.
When the wine is a thousand cups of wine, the Chinese thoughts, culture and friendship are hidden in the wine. In this long history of wine culture, the sauce-flavored liquor from Moutai Town, Guizhou Province, has been precipitated for thousands of years, highlighting its own unique charm.
Wine is fragrant and fragrant, and it has been around for thousands of years. As a "dark horse" in the development of Chinese sauce-flavored liquor, Zouwang Liquor industry not only adheres to the dedication to traditional brewing technology, but also is committed to actively promoting the promotion, inheritance and application of China's excellent traditional culture, and telling the story of Chinese liquor culture.
The newly launched Fulu Shouxicai series of wines is slowly unfolding from the standpoint of firm cultural self-confidence, combining the three aspects of Fu Yun, ingenuity and sauce into one, integrating the essence of five grains, the classic of brewing jade liquid, condensing the foundation of the five blessings, and passing on the connotation and quality of traditional Chinese culture with the power of fine products.
As a national intangible cultural heritage, the brewing technique of Moutai Town Sauce Fragrant Wine is a precious wealth left by ancestors to Renhuai. As a winemaking inheritor, Zouwang Wine has always adhered to its original intention, inherited the ancient brewing technology of sauce wine, and actively explored the road of innovative development of the sauce wine industry.
Fulu Shouxicai series of wines, based on the wine quality ingenuity, relying on the profound intangible cultural heritage, strong alliance with traditional Chinese culture, brings together many national first-class winemakers, national first-class wine masters, national first-class wine tasters, with ingenuity to carve quality, in the raw material selection, production technology, storage and tasting and other aspects of excellence, continuous innovation and integration, through the historical time and space, the continuation of cultural classics.
In the treasure house of traditional Chinese art, the "intangible cultural heritage" paper-cutting art, which is also dressed in the name of national essence, as a unique symbol of traditional culture, carries the development mark of Chinese national culture and records the people's yearning for a better life.
Fulu Shouxicai series of wines to reproduce the light of the national essence as the original intention, with the help of paper-cutting art into the packaging design, with a colorful auspicious pattern, showing its unique decorative style and national language, highlighting the unique artistry, ornamental and precious collection attributes, truly starting from the ingenuity to benefit, and finally the culture to the new.
Focusing on the core production area of Moutai Town, Guizhou, Zouwang Wine has unique geographical advantages, raw material advantages and humanistic advantages. From 2021, in response to the new development goals and ensure the sufficient supply of pure grain wine, Zouwang Wine industry will implement production and marketing upgrades and continuously expand the annual production scale. Its products are strictly in accordance with the traditional brewing process of pure grain solid fermentation, adhere to the use of pottery altar treasure base wine, cellar storage.
In terms of taste, Fulu Shouxicai series of wines is not only mellow and plump, but also has a soft entrance and a long aftertaste. Smell fragrant but not colorful, slow drink mellow and delicate, deep to meet the needs of healthy sauce tasting. And with the advantage of high cost performance, it has become a favorite product of consumers and a new force that dominates high-end sauce wine, which is suitable for gift business, self-drinking and other scenarios.
The birth of Fulu Shouxicai series of wines will further accelerate the grand vision of Zouwang Liquor industry to "let pure grain wine enter thousands of households, let thousands of households fall in love with sauce and wine", and contribute to promoting the high-quality development of China's liquor industry!
Wang Yongxin / Wen Zou Xuefei / Photo