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Video | the ice pier that will blink! This powerful national tide treasure is from Shenzhen

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An ice pier that blinks! This cute national tide "treasure" comes from Shenzhen

Beijing Winter Olympics "top stream" ice pier "a pier is difficult to find", in Shenzhen water shell, a blinking ice pier 18k gold shell necklace can make the "pier" powder to achieve "pier" freedom.

Video | the ice pier that will blink! This powerful national tide treasure is from Shenzhen

This "treasure item" is from Shenzhen Yuanhemei Industrial Co., Ltd. (hereinafter referred to as "Yuanhemei"), which in 2021 was qualified as a distributor of the official licensed retail store of the Beijing 2022 Winter Olympic and Paralympic Games and a third-party manufacturer of Beijing Gongmei Group.

Video | the ice pier that will blink! This powerful national tide treasure is from Shenzhen

"Our phone calls are all blown up these days." Zeng Jing, deputy general manager of Yuanhemei Company, said that in recent days, many consumers have come to the store to purchase, and the current supply of ice piers is relatively sufficient, and consumers can buy it when they go to the store.

This ice pier will blink!

Walking into the retail store on the 9th floor of Block B of the Shuibei Jewelry Headquarters Building in Shenzhen, the 18k gold mother-in-skin necklace of the ice pier is placed in the retail counter of licensed goods for the Winter Olympic and Paralympic Winter Games. As required, Licensed Products for the Winter Olympic and Paralympic Games cannot be sold with other products.

Video | the ice pier that will blink! This powerful national tide treasure is from Shenzhen

"This necklace basically restores the prototype of the ice pier, and the design innovation lies in a pair of moving eyes." Zeng Jing introduced that the ice pier shell necklace combines the mascot of the Beijing 2022 Winter Olympics - the ice pier with the bamboo leaf element. "Blink" comes from the company's unique patented technology - "Eye of the Heart", "Eye of the Heart" using embedded shaking parts, the use of pendulum principle and press-type elastic snap micro-mortise and tenon structure, so that the "ice pier" eyes constantly swing, appear flexible and lively. This technology and applied to the cultural and creative brand under the umbrella of "Fate and Beauty" are called "interesting souls".

At the same time, the eyeballs are set with prongs to set natural black diamonds, set in cnc positioning, cutting eyeball base, firm and flexible swing, realistic imitation of the panda's eyes, not only increase the fun of playing but also make the whole product come to life.

"Blinking ice pier" main material composed of gold and deep-sea shellfish, such a combination is not common in jewelry design, the production cost is higher, as a souvenir, "will blink the ice pier" to take the high-end route, the official unified price of 4600 yuan.

The design took more than a year

The design process of "blinking ice pier" is not smooth, and the founder of the company, Lin Tianwei, has extreme and strict requirements for product design. Designed from the end of 2019 and finalized in early 2021, it took the design team more than a year to select the current ice piers among the many versions.

"We have tried various materials such as crystal, agate, Hetian jade, lapis lazuli, chalcedony and precious wood, and finally decided to use 18K gold combined with deep-sea shellfish as the main material, and the comprehensive conditions such as the color, texture and color of the shellfish can best restore the image, and the advanced texture greatly enhances the texture of the product." Each piece of mother shell only selects 30% of the most essential part for very precise cutting, meticulous polishing, precise positioning and engraving and mortise and mortise carding and other multi-process processing, in order to make a pleasing jewelry, it can be said that each product is 'the essence of the selection', each product is 'different'. Zeng Jing said.

Before the design, "Fate and Beauty" also went through more than half a year of qualification review. There are a number of stringent conditions that are required for an authorized business. From the establishment time of the enterprise, R & D capabilities, quality certification, environmental certification, to the financial situation, supply cycle, employee health and safety, etc. are listed in the assessment table, after two rounds of product approval review and factory qualification review, with more than 30 years of jewelry R & D and production experience and comprehensive strength, "Fate and Beauty" has been authorized.

If you have enough supply, you can buy it

The biggest concern for consumers is, can I buy ice piers now?

Yes, the current supply is sufficient, you can buy it when you go.

"Yuanhemei" is a partner of Beijing Gongmei Group, and its design and production of "blinking ice piers" are mainly sold in the franchised retail store of Beijing Gongmei Group, and Shenzhen Yuanmei is a licensed retail store officially licensed through the Winter Olympics.

Video | the ice pier that will blink! This powerful national tide treasure is from Shenzhen

"Jewelry production technology is complex, requires multi-departmental cooperation, and usually takes at least 6-10 days for a single cycle." Zeng Jing said that the products produced must first get the Winter Olympics concession label before they can be sold.

Video | the ice pier that will blink! This powerful national tide treasure is from Shenzhen

In addition to the ice piers, the "Yuan and Beauty" water shell retail store is also selling the Beijing 2022 Winter Paralympic Mascot Snow Rong ShellFish Necklace, Snow Rong Melt Necklace, combining snow melting with snowflake elements. The pendant part is two layers on the front and back, which are fixed by a mortise and tenon structure between the two layers. Laser color printing technology makes the ink bright in color, the effect is realistic and waterproof, sunscreen, and abrasion resistant.

[Written] Qi Qi

【Editing】Wang Lyric

【Image】Courtesy of the interviewee

【Author】

【Source】 Southern Press Media Group South + client

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