On January 15th, Cadillac Pure Electric IQ Space Shanghai Pudong Kerry City Store was grandly opened. This is the fifth Cadillac pure electric IQ space in Shanghai, and at present, Cadillac has launched 11 pure electric "IQ space" in 7 cities in Shanghai, Hangzhou, Nanjing, Zhengzhou, Guangzhou, Shenzhen and Chengdu. In the next six months, Cadillac also plans to open 10 new IQ spaces in key cities.
In addition, in order to cater to the new consumption habits of electric vehicle users, Cadillac takes the needs of users as the core, directly connects to each user through innovative marketing models, explores a new and localized "co-creation" model, and creates an online and offline closed-loop service experience.
Cadillac creates a closed-loop service experience through online IQ apps and offline user activities. Online services are implemented online through a feature-rich IQ APP. Users interested in LYRIQ can get a good idea of the vehicle through the IQ APP: in addition to the basic information of the common models, there are also articles written by the product managers themselves. Of course, users can also provide one-on-one service through APP direct product experts, and when encountering complex problems that cannot be solved on the spot, IQ APP also provides one-stop butler service, providing sales, after-sales, charging and other services, which can respond to user needs in the fastest time.
Offline, in the IQ APP, Cadillac officially holds regular offline activities and learning courses, whether you are a sports adult, an art novice, or a fashionista, a gourmet, you can find your own interest in LYRIQ activities and continue to empower. In addition, IQ Space will also make theme switching on a monthly basis and carry out small activities that are constantly updated, which is new for old friends who often return to the community. In addition, IQ Space will also carry out such as festivals, art exhibitions, concerts, talk shows, thematic forums, etc. For high-growth and highly active users, the IQ community will also carry out IQlub annual activities, and the specific membership policy will be announced one after another.
When it comes to IQ space, it is necessary to talk about the protagonist in space - Cadillac LYRIQ. LYRIQ production cars debuted at last year's Guangzhou Auto Show and opened pre-sales, exceeding 2,000 orders in just one hour.
The new car is built on the Ultium electric platform, positioned as a luxury medium and large pure electric SUV, with a pre-price of 439,700 yuan. The new car is futuristic in both appearance and interior, with a very visual impact on the exterior design, the curved double screen design reflected by 33 is full of technology, plus the super assisted driving system, the configuration is also very luxurious.
As a pure electric model, the Cadillac LYRIQ has a cruising range of 650km (CLTC standard) and an acceleration time of 6.9 seconds from 100 km/h.
Cadillac will continue to exert its strength in the pure electric market in 2022, so let's look forward to what kind of surprises Cadillac will bring in the era of electrification.