The LYRIQ mass production car was unveiled at the Guangzhou Auto Show last year and opened for pre-sale, what is the current situation? What is Cadillac Pure Electric IQ Space? What's fun about the future of LYRIQ for car owners?
According to official feedback, after LYRIQ opened the pre-sale, it exceeded 2,000 orders in just one hour. The first batch of car owners are more middle and high-level managers of some enterprises, mainly in the construction, Internet and free industries. In view of the new consumption habits of electric vehicle users, Cadillac takes the user needs as the core, directly connects to every user through an innovative marketing model, explores a new and localized "co-creation" model, and creates an online and offline closed-loop service experience.
IQ Community Experience is based on the "Save Time" concept at the beginning of planning, using time-saving and labor-saving methods to allow users to enjoy basic services related to "cars", and at the same time can effectively "improve themselves" in "enjoy life". If the user is interested in the car, you can first look at the car through the 360 ° of IQ APP, and have a preliminary understanding of the appearance, interior, configuration and other information of LYRIQ; if you want to get closer to the product, you can click on more than 100 articles successively released by the product manager to learn more about LYRIQ; if you want one-on-one service, you can directly connect with the product expert through the APP; if the expert does not solve your problem, the APP also provides a one-stop butler service, which includes after-sales, product, operation, The core members of the team, including sales, charging, etc., respond to the needs of users at the fastest speed.
If you are interested in life information, you can find the answer in the Q APP's Choice section. We will do preliminary screening according to users' interests and hobbies, provide selected information, and at the same time, the content with better online response is used as offline activities and learning courses; and according to the skills learned, we will support relevant derivative products in the APP mall to fully empower users.
In addition, Cadillac also has an online IQ APP, which is divided into discovery section, IQ section, and mall section. At the same time, there is also an incentive system for the APP, which can accumulate points through check-in, invitation, forwarding, etc., which is also the "social currency" of the IQ community, which can be exchanged for rights. For the growth value system of heavy players, it encourages customers to participate in the co-creation process and have more voice, such as cooperating with top business schools and jointly developing courses. APP Star Section: The choice of the same way, every week on the new high-quality life exploration and selected content, combined with user activities and high-end boutiques, to create a quality of life social circle belonging to the same people.
Offline user activities are divided into four categories, which are simply small, large, user and annual activities. Empower users' interests. At present, Cadillac Pure Electric IQ Space has opened 11 stores in 7 cities: Shanghai, Hangzhou, Nanjing, Zhengzhou, Guangzhou, Shenzhen and Chengdu. In the next six months, Cadillac plans to open 10 new IQ spaces in key cities.