Cadillac will open 10 new IQ spaces in the coming six months

LET'S TALK, "I want to talk to you". Let users get closer and take a moment to sit down and talk, this is the most important thing for auto companies to do, but it is not so easy to do. To seize the opportunity in this new round of competition, in addition to continuously improving product strength, experience marketing must also continue to innovate. How? The latest car company to give an answer is Cadillac.

The reporter learned that Cadillac has also built a new interactive platform on the basis of launching the luxury pure electric medium and large SUV LYRIQ. The interactive platform is called "Cadillac IQ", and on January 15, Cadillac held an online conference to announce the latest progress and future plans of the platform.

According to reports, cadillac IQ consists of two parts: "online" and "offline". In terms of "online", Cadillac IQ realizes "one-click direct connection" through IQ APP, on which users can look at the car 360° and have a preliminary understanding of LYRIQ's appearance, interior, configuration and other information. If you want to know more, you can click on more than 100 articles published by the product manager and apply for one-on-one service. If the experts still have not solved the problem, app also provides one-stop butler service, comprehensive answers to various questions including after-sales, products, operations, sales, charging, etc.

It is worth mentioning that IQ APP can not only "see the car", but also "live". According to reports, IQ APP will do preliminary screening according to users' interests and hobbies, provide selected information, content with better online response, and supporting related derivative products.

In terms of "offline", Cadillac launched "IQ Space". So, compared with traditional 4S stores, what is the difference between "IQ Space"? The answer is "very different". Take, for example, the newly opened Kerry City store in Pudong, Shanghai, on January 15, which is located in the core business district of Shanghai's Pudong District, rather than the suburbs, and can be seen while shopping. In addition to watching the car, you can also relax, drink coffee, and participate in graffiti handmade. In other words, the "IQ Space" is no longer a traditional car showroom, but a new place for leisure, entertainment and trends.

"IQ Space" is by no means just a few, "coping with things". The reporter learned that as of now, Cadillac pure electric IQ space has opened 11 stores in 7 cities in Shanghai, Hangzhou, Nanjing, Zhengzhou, Guangzhou, Shenzhen and Chengdu. Cadillac said that in the next six months, it plans to open 10 new IQ spaces in key cities. Cadillac even launched a round of voting on the IQ app, leaving the choice of cities opened by "IQ Space" to users.

From LYRIQ to IQ APP to IQ Space, every small step forward marks Cadillac's refinement of "innovation". Cadillac has not slackened off because of the century-old luxury brand, on the contrary, Cadillac is working harder, and its "innovation" path is becoming clearer and more determined. It is this clarity and firmness that has also reaped the rich returns of the market. The data shows that in 2021, Cadillac's annual sales increased by 13.6% year-on-year, of which CT5 increased by 37.9% year-on-year and XT6 increased by 43.1%.

Che Tianxia Reviews:

At present, new technologies, new ideas, and new boundaries are constantly being broken through, industrial forms, consumption concepts, and business models are changing with each passing day, and the major changes in the automotive industry that have not occurred in a hundred years have arrived. Faced with unprecedented challenges, Cadillac has prepared good products and good services. Presumably, one of the things Cadillac most wanted to say was, "I have tea, do you have a story?" "If there is, come, let's talk."

Text/Guangzhou Daily, New Flower City Reporter: Zhou Weili

Photo/ Guangzhou Daily, Xinhuacheng Reporter: Zhou Weili

Guangzhou Daily New Flower City Editor: Li Guangman