On January 19, the well-known market research agency Canalys released the 2021 global Q4 smartphone sales list: the overall shipment increased by only 1% in the quarter. Apple is once again number one with the iPhone 13 series. In addition to Samsung and Xiaomi, the market share of other manufacturers on the list has declined to varying degrees.
With the iPhone 13 series, Apple gained 22% of the world's market share, becoming the mobile phone brand with the highest shipments in the fourth quarter. It should be noted that due to the shortage of key components, Apple was forced to reduce production capacity in the fourth quarter, otherwise there should be better and more terrifying shipments and market share. According to Canalys, Apple has been the number one in shipments in the fourth quarter from 2018 to 2021, after all, new iPhones are generally released in September.
Unlike previous years, Apple not only won the Q4 global mobile phone market shipment champion, but also very likely to become the Q4 domestic mobile phone market shipment champion. According to the current news, Apple won the domestic market in October and November shipments, and also had good shipments in December, and the Q4 shipments champion was basically a real hammer. The reason for this is simple: the aggressive pricing strategy of the iPhone13 series, the supply of Huawei phones has been cut off, and other domestic brands are not strong enough in the high-end market.
In second place is Samsung Mobile, which has a global market share of 20% and is the only mobile phone brand on the list to have a market share increase. From 17% in 2020 to 20% in 2021, in addition to seizing the blank market left by other brands, its own strength and supply chain capabilities should not be underestimated. Although Samsung has been listed as another manufacturer in the domestic market, it is still one of the top international manufacturers in the global market.
In third place is Xiaomi, which has a 12% global market share, in line with Q4 2020. In addition to Samsung, Xiaomi is the only manufacturer on the list that has not lost its market share. In the 2019 Q4 list, xiaomi mobile phone global market share is only 9%, can maintain such results is still very good.
OPPO ranks 4th with a market share of 9%, a certain decline compared to Q4 2020 (10%), with a market share of 8% in Q4 2019. Due to the official return of OnePlus to OPPO, shipments in Q4 2021 include OnePlus mobile phones, and currently do not include realme operated independently. After the return of one plus mobile phones and OPPO more and more similar, if you can not find their own exclusive advantages in time, it is difficult to become stronger and bigger in the domestic mobile phone market.
Vivo ranked fifth with 8% market share, down 1% from last year (9%), and the market share in Q4 2019 (8%). With the growth of the iQOO brand and the emergence of vivo's self-developed technology, Qi Ji feels that the future of vivo will be better and better. The main market share of vivo mobile phones is concentrated in Asia, which is a double-edged sword, and you can learn from OPPO, which has blossomed in the global market.
From the data point of view, although domestic mobile phone brands have good sales in some countries and regions, there is still a significant gap in the global market compared with Apple Samsung. The sum of Xiaomi and Vivo's market share is equal to Samsung, and the sum of Xiaomi and OPPO's market share is not yet comparable to Apple. The most unacceptable thing is that domestic mobile phone brands have frequent successes in overseas markets, but Apple has successfully counterattacked in the domestic market.
Qi Yan Ji:
For the Q4 mobile phone list, Qi Ji's idea is like this: under the dual pressure of the epidemic and the supply chain, it is quite gratifying to be able to achieve such results. With the easing of supply chain pressure, I hope to achieve good results in 2022 and play a beautiful turnaround battle in the domestic mobile phone market.
I am Qi Ji, and the above is Qi Ji's idea. Code word original is not easy, like remember to pay attention to Qi Ji's ideas, you can also like, forward and comment. More interesting digital information is waiting for you to talk about. Pictures from the Internet, invasion and deletion!