Xbox officially announced that they have acquired Activision Blizzard, and it is reported that this acquisition of Microsoft has spent $68.7 billion.
Activision Blizzard will report to Microsoft Gaming CEO Phil Spencer. Microsoft said it will try to add Activision Blizzard's games to Xbox Game Pass and PC Game Pass, which includes new games and previously released titles.
In an official statement, Microsoft said the acquisition will accelerate the pace of growth of Microsoft's gaming business in mobile phones, PCs, consoles and clouds, and will add bricks to the metacosm.
When the deal closes, Microsoft will be the third-largest company in the world with the highest gaming revenue, behind Tencent and Sony. With this acquisition, iconic series such as Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush Saga will all be owned by Microsoft.
Microsoft CEO Nadella said: "Games are the most dynamic and exciting entertainment category of all platforms today and will play a key role in the development of the metaverse platform. We're making deep investments in world-class content, communities, and the cloud to usher in a new era of gaming that puts players and creators first, and makes games safe, inclusive, and accessible to everyone. ”
For the acquisition, DFC analysts expressed their opinions:
In the long run, Microsoft compares Sony and Nintendo, and the level of operation is not at all on the same level.
Even though Sony and Nintendo have their own strong presences in the current gaming market, these two Japanese "small" companies struggle to compete in the higher strategic space the industry is heading towards.
The acquisition of Microsoft is more about competing with Google, Amazon, Apple, Facebok and other big companies. This acquisition will immediately put Microsoft in a solid strategic position. ”