Seeing the data released by Activision Blizzard today, I suddenly understood why Blizzard wanted to do "Warcraft Arc Light Battle". No way, mobile games really make too much money.
Activision Blizzard's Call of Duty mobile game launched in 2019 has been downloaded more than 650 million times worldwide and made more than $1 billion in profits as of today.
According to the annual report, Call of Duty Mobile Set a new record in 2021, and until May last year, Call of Duty Mobile Game was downloaded more than 500 million times. Immediately after the launch of the national service, the profitability and download volume of the mobile game set a new record.
Even, call of duty mobile games play the same number of players per month as console and PC gamers. Activision also saw that the situation was very good, and let several other studios under its umbrella develop a new "Call of Duty" mobile game.
Activision is also full of pressure, Blizzard sees the prospect of "Call of Duty Mobile Game", and must also fully invest in mobile games ~ Not to mention, Activision Blizzard can not only be a pressure point of "Call of Duty Mobile Game".
Everyone knows that activision Blizzard is now composed of activision, Blizzard, and KING, and KING has mastered the ace game "Candy Legend" that has never been a puzzle mobile game.
In the 2020 financial report, Activision Blizzard has a total of 428 million active users, Activision 125 million, KING 271 million, while Blizzard only has 32 million, and THERE is no fraction of KING. Even as of the end of March this year, KING's "Candy Legend" still dominates the list of U.S. app revenue.
In this case, can Blizzard not be in a hurry? You are Blizzard and you are also anxious ~ This should also be one of the reasons why Blizzard has been developing mobile games madly in the past two years ~ first "Dark Mobile Game" and then "Warcraft Arc Light Battle". Not surprisingly, Blizzard's urine may have all the IP at hand
Just like at the beginning, everyone's expectations for "Warcraft Mobile Game" should be the mobile version of "World of Warcraft", which is Blizzard's best play, why it has become "Warcraft Royale War" The reason can also be imagined ~ In the end, the template of the end game does not make money. Just the right meal! However, players can not eat this set of it ~
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