"Avatar 2" is coming, and the "Warcraft" mobile game is also coming| and there is entertainment for a week

Hello everyone, I'm Amin. The same is the return of youth, but different IPs have different fates, some praise is overwhelming, eagerly awaited, some are questioned, and many people are singing. At the moment of change, with the ripples of the times, Musk's tweet as CEO and the Chinese Internet where you can see the IP everywhere will lead us to what kind of new era?

"Avatar 2": Ye Qing Hui

A group of blue-green skinned aliens jumped through the trees, driving the beasts in the air, churning up and down in the water. You read that right, Avatar 2 is finally in the trailer.

In 2009, Avatar swept the world, grossing nearly $2.8 billion and topping the world box office. This record was not broken by "Avengers 4" in 2019, and after the re-release, "Avatar" returned to the top position at the box office.

In addition to the influence of the box office, "Avatar" also for the first time perfectly integrated 3D technology with commercial blockbusters, a technological innovation that directly enabled theaters around the world to open the upgrading of equipment and led the trend of 3D movies in Hollywood blockbusters.

Of course, the huge production cost and extremely high return of "Avatar" also allowed Hollywood to enter the era of super blockbusters later. This allows more box office miracles to be born, but high cost also means high risk, which is a matter of pros and cons for the film industry.

The unprecedented success of Avatar quickly put the sequel project on the agenda, and in reports at the time, director James Cameron claimed to shoot 4 sequels at once, making it a "legendary family epic like The Godfather". He also said that "Avatar 2" will be released in 2014, while "Avatar 3" will be released in 2015.

However, perhaps because of the excessive ambition, "Avatar 2" has never been able to meet the audience, and technical problems, script problems and even the capital problems behind the production company have made "Avatar 2" delay the pace of meeting with the audience.

It can be expected that the IP influence of "Avatar" and the legend of director Cameron himself will make "Avatar 2" naturally have a very high box office base, but compared with the 3D gimmick of "Avatar" in 2009, "Avatar 2" does not have the emotional point of "not watching" for the time being. In the case of strong competitors and unstable global epidemic, there are still doubts about whether "Avatar 2" can replicate the success of the previous movie.

For movie fans, though, it can all be shelved. On December 16, 2022, after 13 years, Avatar returned.

Warcraft Mobile: That's it?

On May 4, Blizzard held a small online conference as scheduled, announcing the first native mobile game of Warcraft IP "Warcraft Arc Light Battle", when the game preview and real machine demonstration met with global players, "riot white and black fell silent at the same time".

"Warcraft Arc Light Battle" is a light strategy battle game that integrates tower defense and card elements, and the cartoony art style and the 1v1 battle mode presented on the vertical screen are easy to reminiscent of the popular mobile game "Clash Royale" launched by Finnish company Suprcell in 2016, and "Clash Royale" has also become a frequently mentioned word in the live broadcast process. With the first sense of sight, the game's battlefield scheduling, character skills, card cultivation and other systems continue to strengthen this impression.

That is to say, Blizzard "suspected" took its most appealing IP after 6 years, set up a mature game that has been verified by the market, and made players look forward to it through multiple trailers.

During the live broadcast, the designer's explanation of the flying eyebrow dance contrasts sharply with the player's calm disappointment. Under the trailer video released by the official number of Station B, the comments with the most likes are quite the essence of yin and yang weirdness: "This picture feels like the level of Blizzard's peak." "As you can see through the plug-in on Youtube, the official video received more than 20,000 steps on the first day, almost 10 times the number of likes."

The voices of thousands of players converge into two words - just this?

If the "imitation" and "obsolescence" revealed in "Arc Of Arc" inside and out are the superficial reasons for disappointment, the "expectation dislocation" of Blizzard may better explain the surging cynicism. Under Youtube's official video, there was a high praise comment: "Once the creator of epic games such as Diablo, Warcraft and StarCraft, Blizzard, how depraved you fell." ”

After being acquired by Microsoft, Blizzard released the news of the new version of "World of Warcraft" and "Overwatch 2" from time to time, and also emphasized that "it will bring a bright future" when promoting the new mobile game, people gradually have the illusion that Blizzard wants to "the whole big life", expecting that the first mobile game based on the Warcraft IP will be a big-handed boutique, but "Arc Light Battle" looks too "small" and "light".

Objectively, it may be right to do "Arc Wars". With the sequel to the flagship game repeatedly postponed and developers lost, Blizzard should have difficulty gathering manpower and resources to do open world or RPG mobile games in the short term. Moreover, the European and American markets are different from the habits of domestic users, and lightweight and casual have always been the main direction of mobile games.

The original Activision Blizzard Group's elimination game "Candy Crush Legend" has ranked first in the US app store revenue list for 18 consecutive quarters, and "Clash Royale" and "Gold Coin Master" are also regulars in major mobile game lists in Europe and the United States. According to this line of thinking, in line with the preferences of European and American mobile game players, the launch of "Arc Battle" with a low play threshold is more conducive to helping Blizzard recover its vitality.

Arc Wars is said to include more than 70 maps, and the battle takes only 3 minutes to play a round, excluding the kryptonite design. There's an interesting setting in the game, "Arc" refers to the technology developed by the dwarf engineers to make the villain move, "The fantasy in the game is that you play Arc Wars on an arcade in the basement of the Azeroth Tavern, just like Hearthstone is played on the game boxes of those taverns." Game technology director Monte Krol said in an interview. At the setting level, the light appearance shown in "Arc Wars" seems excusable, "game developed by game characters".

As for the real Blizzard, Amin just wants to say now... Tired, you love it.

Musk buys Twitter: a drama series

"Business war drama" "Musk Buys Twitter" from the beginning like a fake news, to the beginning of the process, has been updated for several weeks, the past week updated the following plot -

Musk's supporters are growing. According to documents disclosed by the SEC, Musk received another financing commitment of about $7.1 billion to acquire Twitter. The largest of the new investors, up to $1 billion, is Oracle co-founder Larry Ellison, who is also an old friend of Musk's and Tesla's majority shareholder. Among the shareholders who invested more than 400 million yuan, there are sequoia fund, Saudi fund VyCapital, cryptocurrency exchange Binance, and venture capital giant a16z.

While recruiting comrades-in-arms, Musk also tweeted his plans for a makeover last week.

The target data for the general direction is to quadruple in 6 years to achieve annual revenue of $26.4 billion and user growth to 931 million by 2028. According to past financial data, Twitter's compound annual growth rate in the past is about 29%, while Musk's planned annual revenue growth rate of 27% is still relatively solid.

More drastic is the reform of Twitter's revenue model. Currently, 90% of Twitter's revenue comes from advertising, and Musk plans to reduce the share of advertising revenue to 45% by 2028. The means to increase revenue is to create payment features on Twitter, while enhancing "subscription payments" and "data licensing charges."

He once tweeted that Twitter is always free for the average user, but may charge a fee to business and government users. Previously, it was reported that if Twitter was successfully privatized, Musk planned to let Twitter re-list within three years at the earliest.

Musk, who drew the blueprint, was in high spirits, and the blueprint drawn also received applause from supporters. At this point, turn the camera to the "naysayer" -

When Asked how he saw the acquisition, Bill Gates acknowledged that Musk had previous achievements, but that the Musk acquisition "could actually make things worse," though he didn't specifically explain what "worse" meant. Official antitrust scrutiny has followed: The U.S. Federal Trade Commission (FTC) is evaluating Musk's $44 billion acquisition of Twitter, and the FTC will set a deadline next month for deciding whether to make an in-depth review of the deal.

At this point, this "business war drama" has just begun. In each of the following episodes, there are far-reaching undercurrents.

IP Attribution Exposure: There is a new way to break the news

Since Weibo, WeChat, Douyin, Xiaohongshu, and Zhihu have all forced the IP territorial display. The display cannot be actively turned on or off by the user, and the domestic display is displayed to the province or municipality directly under the central government, and the person is displayed in the country name abroad.

Last week, the impact of the IP address after the disclosure continued: some netizens found that the local food number of "Eat, Drink and Have Fun in XXX" was actually in Hunan; the way the exposé bloggers broke the news also changed from the past "Yang Mi may want to record "Flowers and Youth"" to "Yang Mi's IP address is currently displayed in Hunan".

Some cp people who snort CP have "snorted": "My CP is in one place too!" Some people are sad: "The IP address they send sugar to business is one, but usually their respective active IP is different... It shows that someone is manipulating..."

When more people began to want to avoid "social death", a gray industrial chain was born. Several e-commerce platforms have appeared "IP agent" business, which can help modify territorial information, and prices range from 6-8 yuan. However, most of these sales are only short-term IP, and there are fewer locations to choose from.

However, long before the IP was "made public", illegal IP agents were the target of severe crackdowns. The Ministry of Public Security disclosed at the "Clean Net 2021" work results conference that in 2021, it will carry out governance of key basic resources such as "dynamic IP agents" and other key basic resources for the breeding of illegal and harmful information on the Internet, shutting down more than 13,000 illegal broadband lines and more than 5,000 broadband Internet accounts in accordance with the law.

After the "IP agent gray industry chain" was disclosed by a number of media last week, it is now searching for "IP agent" on several e-commerce platforms, and there is no longer relevant content. However, as long as there are still people who do not want to "die", the need for a "gray industry chain" to modify IP addresses has always been there.