As more and more big factories turn their attention to mobile terminals, we are more and more curious about how delicious this "cake" is, and it is worth so many big factories bending over. Recently, Activision's "Call of Duty Mobile Game" related data can solve our puzzles, interested partners to take a look at it.
The free-to-play game Call of Duty Mobile Game was launched worldwide at the end of 2019 and landed in the national service last year. According to Activision's public data, Call of Duty Mobile Games will set a new record for downloads and profitability in 2021. Last year, mobile games were downloaded more than 650 million times, and the profit was far more than 1 billion.
In the previously released Activision earnings report, it was written: "In 2021, the number of people experiencing Call of Duty on mobile devices every month is almost the same as the number of people playing on console and PC platforms. It was later confirmed that Beenox, Activision Shanghai and Digital Legends, which were acquired by Passive Vision last year, were working on new call-of-duty mobile games throughout 2021. These data and rumors confirm the deliciousness of the "cake" of mobile terminals.
Combined with the financial report data, it is not difficult to understand why the big manufacturers are so fond of mobile game transplantation. Compared with the high threshold of terminal game equipment and game price, it is easier to empty player wallets with the operation of free games with built-in transactions. And as a transplant work, Activision does not need to worry about the material library and gameplay innovation, and can completely reduce development costs through trial and error on other platforms. Of course, Activision's ambitions on the mobile side are by no means limited to this, combined with foreign media revelations that the development of Activision's mobile terminal "Call of Duty: War Zone" has reached the end of the period and is scheduled to be officially released at the end of 2022.
I don't know how the small partners think about the operation of the large factory batch into the mobile game, you can leave a message in the comment area to discuss.