Hello everyone, I'm Dr. X. Recently, I found that Chinese mobile games are really crazy in the United States, and last year's revenue reached a new high of 20 billion, which was 5 times higher than three years ago.
Isn't that counterintuitive? When it comes to the United States, it seems to be a console game everywhere and aaaaaaaaaaaaaaaaaaaaa American buddies 3A games can not play, how can domestic mobile games still make a lot of money in such a place?
Old X I analyzed, found that domestic manufacturers in the United States can get rich, mainly rely on two major strategies: "hook up with landlords", and "rural encirclement of the city". Isn't it outrageous, isn't it just a game, how to play a plot. But the reality is really like this, today, old X, I will come to give you a good break inside the doorway.
American brothers also love to play mobile games
First of all, let's popularize a hot knowledge with you. The American people don't just play console games, but more than half of the players have mobile game habits.
Nearly 70% of the more than 300 million people in the United States last year were gamers, more than China and Japan. Whether men, women, young or old, black and white Asians, etc., all of them are not exempt from vulgarity, it is simply a player country.
Like the 82-year-old grandmother of the live broadcast roll 5, the elementary school students who play sandbox games at the age of 7 are all too common in the United States. Even the richest man, Musk, is a veteran gamer who wants to build a car and stuff Steam into it.
It is precisely because of the high acceptance of the game that the needs of Americans are actually very diverse. Party play host PC, fragmented time play mobile phone, no delay at all. I looked at the data, last year there were 156 million U.S. mobile game players, with a per capita kryptonite of $137, spending more than twice as much as Chinese players.
How Tencent conquered the U.S. market with two games
And love to play, and more gold, Chinese manufacturers will certainly not let go. But to break through the thick door of the United States, it is unrealistic to fight with American manufacturers for AAA games, and you have to use some strategy. This first trick is to "hook up with landlords", a typical representative of Tencent.
What is hooking up with a landlord? To put it bluntly, it is the hottest game IP in PY America, and then it is mobile game. To say that the most cattle game snake in the United States, the COD accumulated by 20 years and more than ten generations of products, will definitely be on the list.
As early as the PC era, Tencent looked for Activision to cooperate with "COD Online". At that time, Activision was like a day in the sky, very bullish, Lao Ma was investing more than a billion to help Activision redeem himself, and it was the first and only time for the game platform, but only in exchange for an IP Chinese special license. The development is also dominated by Activision, and it is also disliked when it hits the street.
But in the era of mobile games, the situation has reversed. At the end of 2015, Tianmei's "Crossfire Mobile Game" was launched in China, and 30 million users poured in on the first day.
Seeing this heat, activision, which originally ignored Tencent's love to take the initiative to go to the door, said: I also want to make money by doing mobile games, and you have to participate in it. Of course, Activision did not sell the IP so casually, and also engaged in a bidding, with two manufacturers participating. Tenmi did a real-time PvP, and another studio did a one-player campaign. Activision took a look and immediately chose Tianmei.
Doing mobile games and doing Online are not the same, Activision, which has no mobile game experience, directly gave Tencent the right to lead research and development, and after going online, it was personally shouted and distributed globally. And Tencent did not repeat the mistakes of "COD Online" this time, spending 3 years to do it well, during which it was redone the bottom of the engine in order to pull out the high quality.
As a result, everyone has seen that at the end of 2019, CODM was launched and spread all over the world, and the download volume broke 100 million in just one week, and it has been hot in the United States until now. So far, it has earned $1.5 billion, which is worth the income of several COD works. After the success of CODM, at the earnings report meeting at the end of 20 years, the president of Activision excitedly said that all its IP should be adapted into mobile games.
Another POPULAR PUBG mobile game in the United States is also the same routine, but the results are several times stronger than CODM. In 2018, chicken fires spread across the globe, including the United States. When the US manufacturers had not reacted at all, Tencent found the blue hole overnight.
Compared with Activision, the blue hole with no qualifications is obviously a soft persimmon. Tencent said that in front of Activision, I only promised, and when I got to this, I struck a blow and directly launched the ability to spend money into the shares to win the agency right of the end game, and by the way, I also took the copyright of the hand game.
After that, Tencent launched the essence of the old capitalists and fought a "blitzkrieg". The photon boss personally led, picked out 200 elite soldiers from each studio to work hard, and the Spring Festival was not over, and it took only 4 months to copy the chicken on the mobile game end.
Blitzkrieg coupled with hooking up with landlords, Tencent was once again a big success. 4 years after its launch, PUBG mobile games are still the global sales champion, with historical revenues of more than 5 billion US dollars, and the efficiency of making money is higher than THAT of CODM.
As a result, European and American manufacturers have become Tencent's younger brother in shooting mobile games. Not only did the Ubisoft star producers collectively find Tencent to learn from the CF mobile game development experience, but the Apex hero obediently handed over the mobile game version to Tencent to lead the research and development, and the game was almost online.
By hooking up with the hottest IP in the United States, Tencent has a PUBG mobile game in its left hand, a codm in its right hand, and an Apex mobile game in its pocket, which seems to monopolize the shooting mobile game market in the United States. Old Ma was full of pride and was ready to lie down and collect money.
But he never expected that a mountain would be as high as a mountain. In 2021, a more Chinese-style IP-free mobile game has accumulated a lot of money, but it has come to the top and become the big winner of the American shooting mobile game today. What's going on here?