To say which MPV was the hottest last year, Toyota Sai na should be on the list. As Toyota's blockbuster product in China, and under the current trend of two-child and three-child policies, MPV products have ushered in a period of growth. However, the market performance of Xena was not as hot as expected, but it was cold.
Previously, Toyota did not release Xena's sales figures for November, and everyone speculated that it may be because the data was relatively dismal. After december, Toyota was pressured to release sales figures for the month, showing that Xena's wholesale sales in December were 2,791 units. It should be noted that this figure is not retail volume, but wholesale volume, but only sent to the hands of dealers, and the real consumer side of the delivery should be less.
Netizens saw Xena's retail volume data through other channels, which was 932 vehicles, which was obviously lower than people expected for such a popular MPV. In fact, such a result has appeared at the beginning of the listing, dealers are overconfident in this car, once needed to increase the price of 70,000 or 80,000 yuan, and for such behavior, GAC Toyota did not restrain, but turned a blind eye, and even in the official APP booking page, there is also a paragraph marked: "The transaction price is subject to the agreement you and the dealer reached."
In the case of sales not meeting expectations, the price increase behavior of some dealers has been reduced, but there is still a price increase of 10,000 or 20,000 yuan in some regions. I believe that consumers work together to resist this shameful behavior, dealers can learn what is called integrity management. In fact, on the product force, Xena is far from the level of dominating the market, the same level as Buick GL8, Kia Jawa and other products, they all have a good comprehensive strength, the development of the automobile industry to now, no product can guarantee that they dominate, powerful such as Buick GL8 has not increased the price, just debuted Sai that what?
GO Chejun comments: The price increasers have finally been eaten by themselves, and now is not ten years ago. At the moment when the buyer's market is dominant, industrial consumer goods should weigh their own pounds and a few pairs, there are so many choices in the market, so you can figure out your position?