Almost all Chinese car companies are implementing hybrid solutions, from a technical point of view, there is no absolute sense of strength and weakness, but from the market point of view, almost all the praise has been given to BYD.
Last year, BYD's new energy sales reached the order of 600,000, DM-i model sales accounted for half, it is worth mentioning that the data revealed by the relevant personnel is that as of this year, almost 300,000 orders can be released, which means that DM-i has completed 600,000 orders within one year of listing.
The hybrid model orders of other companies are probably even 100,000 yuan a threshold.
At present, BYD DM-i matrix filling speed is fast, Qin, Song PLUS, Song Pro, Song MAX and Tang have launched DM-i versions, and Han will join this camp in the future.
We are all well aware of the technical advantages of DM-i, good reliability and low fuel consumption in the feed state, and at the same time, the most important highlight is that it has a price advantage of at least 20% lower than other brands in the same class.
Everyone knows BYD's advantages, but there is no way to break them.
In the domestic market, it can confront BYD DM-i head-on is the Great Wall DHT, technology, reliability, and user experience are at the same height, and an important advantage of BYD being able to overwhelm the Great Wall is to better control costs.
Let's take an analogy.
The almost identical price of Song PLUS DM-i (guide price 169,800) and Macchiato DHT-PHEV (guide price of 166,800), the former in terms of price more than the latter 3,000 yuan more expensive, completed the upgrade from a small SUV to a compact SUV, while the configuration far ahead of the Macchiato DHT-PHEV.
After all, Song PLUS is a 4 meter 7 product, while Macchiato is a 4 meter 5 product.
In the new energy era, there is no traditional sense of luxury and non-luxury, Macchiato high pricing is not backed by the LUXURY brand, but the cost can not be suppressed, each project is purchased, the cost can not be high priced.
BYD's DM-i advantage is that each component is its own production, the cost control ability is excellent, and the cost is lower in the case of a little better technology than other companies.
Returning to market consumption.
You can buy a Song Pro DM-i with a size of 4 meters 7 with 130,000, this car has a new energy license plate, the fuel consumption can be controlled at 5-6L hundred kilometers, the configuration, size, space, safety and reliability are good, for users of this consumption level, it is extremely attractive.
All products fight to the end, none of them are reliable and cost control confrontation, who has better reliability, who has lower prices, who can continue to lead, BYD's advantages, will continue to expand with the landing of more DM-i models.
No way, the price is lower than you, and the profit is bigger than you.