GAC Toyota can be said to be one of the hottest brands last year, and the launch of the blockbuster model Sai Na has become a hot topic in the car circle, after all, from the previous parallel import models, Sai Is a very hot MPV model.
As Toyota's first domestic MPV, it appeared with the news of various price increases, but after three months of listing, the reality hit the face of the 4S store hard, and the fact is that The Sai Na can't sell!
At the beginning of the pre-sale, a small number of users booked at the original price, but after the official listing, the 4S store clearly stated that the Xena price increase or decoration 50,000-70,000, and it is not necessary to arrive at the car for half a year without a price increase.
Because of this sales policy, many owners of the original price reservation have been dissatisfied, and even the news has not been exposed by the media, but the phenomenon of price increase has not changed.
But until December last year, there was a gac Toyota sales in the network burst the sales status of Xena, at first in October when Xena was just ready to go public, the store held a meeting to study, it is expected that by the end of this year, the number of orders in the store will exceed 100 units, so the so-called 45,000 yuan markup decoration was formulated.
However, in October, the store only booked 8 units, the results were not ideal, so in November the store lowered the decoration price to 28,000 yuan, but only sold 11 units; in December, the amount of the price increase was lowered again to 14,000, but as of December 24, only 3 units were sold.
It can be seen from this that consumers have not contributed to the trend of 4S store price increases, you dare to increase the price, I dare not buy!
Recently, some netizens said that the 4S store told him that Sai Na did not need to increase the price, so he quickly picked up the car.
This estimate is related to the official announcement of the 2791 wholesale sales of the 12 sai na, because the wholesale sales and retail sales are not the same thing at all, and the wholesale number is basically the data that presses the new car to the 4S store.
Many netizens asked: Since the price of Sai Na is no longer increased, is it the best time to start? The professor believes that first of all, you need to understand the sai na market in your area, whether there is no markup, whether there is a current car, recent sales and other information, and then decide whether to start.
Now approaching the Spring Festival, if the 4S store has a current car, it must not want to press the existing car to the next year, after all, February and March are the sales off-season, and the manufacturer will have new cars to the store, and the inventory pressure will be greater. Then if most of the users in your 4S store are still in a wait-and-see state, this will be a good time for you to pick up leaks at an affordable price.
But the professor believes that this is still not the best time to start, and if you are not in urgent need of a new car, then it is recommended to wait. Because this year, FAW Toyota's sister models will also be officially launched, and the production capacity of the two models will reach the peak.
Judging from the previous plan, FAW Toyota and GAC Toyota have both set a production capacity target of 6,000 vehicles per month, so the sales of 12,000 vehicles a month will completely exceed the market demand.
At that point, it's almost a casual buying rhythm, and maybe a little bit of a discount. As for the big deal, don't expect too much, because Toyota will never adopt a price-for-volume strategy.
If you're a home user and consider starting a race, you can take a look at the new Honda Odyssey and Alexon. As the same hybrid MPV, Odyssey and Alexand have always been two popular models that cannot be bypassed by the family MPV.
And the new model has been upgraded in the sense of refinement, configuration, and most importantly, its price is 70,000 yuan lower, and the price of the race can almost buy their top models, and the cost performance can be said to be very high.
However, if you often need to travel with a full load and have requirements for space, then Xena is indeed better in space, after all, it is much larger in size.
Xena's return to affordable sales is a phenomenon that all netizens and professors want to see, and it can also be seen that most consumers have returned to rationality, and the same level is not without alternative products.
For new cars in the future, you dare to increase the price, do not buy it!