Many people only know that Huawei's mobile phone is powerful, but they do not understand that in addition to the consumer business, Huawei also has two major business sectors, carrier business and enterprise business, and its annual revenue is more than 100 billion, and the three major business sectors have built Huawei, a Chinese technology giant.
However, with the revision of chip rules in the United States, it has directly affected the market share of Huawei's various businesses, especially the mobile phone products in the consumer business sector, and the sales volume has plummeted, and it has been reduced from the world's second to the ranks of others.
However, Huawei has not compromised because of this, and Huawei, which has always been "more and more frustrated and courageous", has experienced many crises, and I believe this time is no exception.
In order to fill the turnover gap caused by the consumer business, Huawei has decided to start selling cars, and at the end of 2021, Huawei and Xilix launched a high-end new energy vehicle brand Q&A, and released the first car equipped with Hongmeng system, Q&I M5.
From the product level, the Q&I M5 is the model that Huawei has invested the most energy in building, this car not only has Huawei's intelligent cockpit system, but also carries Huawei's pure electric drive range extender platform, and even the audio system has Huawei elements.
Due to Huawei's very high degree of involvement in the M5 vehicle, coupled with the sales by Huawei's official channels, this car was also regarded as a Huawei car without Huawei standards after its release.
In the eyes of the outside world, the reason why Huawei is highly involved in the manufacture of the M5 is because the sales of the Xilis SF5 launched with it before are too bad, and only a few thousand vehicles have been sold in half a year, and Huawei urgently needs a product to open the way for its own car business.
Therefore, the birth of the Q&I M5 can be regarded as a product for Huawei to officially enter the field of new energy vehicles, and for this product, Yu Chengdong, CEO of Huawei's consumer business, is a direct showdown.
Yu Chengdong recently made it clear in an interview that huawei will challenge the sales target of 300,000 vehicles per year in 2022, and the annual sales of cooperative car companies will reach 100 billion yuan.
This goal is obviously very high, because the "electric three fools" have not reached it in 2021. From the perspective of annual delivery, Xiaopeng, Weilai and Ideal, which are now popular, have delivered 98,155 vehicles, 91,429 vehicles and 90,491 vehicles in 2021, respectively, and the cumulative delivery volume of the three companies has not reached 300,000 vehicles.
As a new player in the field of new energy vehicles, Huawei will defeat the three new car-making forces as soon as it debuts annual sales, and its goal is indeed not low, despite the huge challenges, Yu Chengdong still meets the difficulties, because Huawei's development of the automobile business is imminent, for three reasons.
The first is to let offline retail stores survive and provide a foundation for the re-emergence of Huawei's mobile phones.
In the past year, Huawei has launched few new mobile phones, offline retail stores have long been unable to rely on selling mobile phones for a living, and the sale of cars will be able to fundamentally alleviate the revenue pressure of offline stores and help offline channels inventory.
The second is to develop its own automotive business and be the head supplier of the automotive industry.
Huawei has repeatedly stressed that it will not build cars, but many of the parts used in the M5 are from Huawei, that is to say, Huawei is selling its own auto parts in disguise, laying the foundation for being a head car supplier and attracting more car companies to cooperate with Huawei.
The final is to accelerate the growth of Huawei's smart travel and all-scenario smart ecosystem, so as to improve the entire Hongmeng ecosystem.
The car is an important part of Huawei's smart ecosystem, such as the Huawei Hongmeng cockpit system equipped with the car, which can be seamlessly connected with Hongmeng mobile phones, tablets and other equipment, and the Hongmeng ecology is constantly improving, and Huawei's advantages will be continuously enhanced.
Therefore, Yu Chengdong's target of 300,000 vehicles and 100 billion sales is indeed a showdown, the purpose is to prove to the outside world that even after there is no mobile phone business, Huawei can find a new way out, and the future will only get better and better.
Of course, if Huawei wants to achieve this goal, the challenges it faces are still huge, after all, the problem of the entire industry out of stock has not yet been solved. So are you optimistic about Huawei's annual sales of more than 300,000 vehicles, welcome to comment, like, share, talk about your views.