Ye Maozhong, a well-known advertising and marketing planning expert and brand management expert in China, and the founder and chairman of Ye Maozhong Marketing Planning Agency, died of illness in Shanghai on January 13, 2022, at the age of 54.
In Ye Maozhong's life journey, through his own struggle, he has achieved remarkable achievements, becoming a master advertising planner, a top collector, and a successful painter.
Ye Maozhong entered the advertising circle in his early 20s, and with his understanding of conflict marketing and repetitive communication, he rose to prominence in the advertising industry and made a name for countless brands. Although there have been constant topics along the way, Ye Maozhong's advertising slogans "Everyone on the earth knows", "Men just have to be cruel to themselves", "Calcium in the blue bottle, delicious calcium", "Hengyuanxiang, sheep and sheep", etc., have all been popular for a while and have become the collective memory of generations of consumers.
Ye Maozhong
Ye Maozhong loved art since childhood, and his financial freedom also helped him realize his dream of becoming a collector. His collection is dominated by Fu Baoshi, Xu Beihong, Huang Binhong, Wu Guanzhong, Zao Wou-Ki and other masters of modern and contemporary Chinese painting, and he aims at the master's fine works, and whenever he wins a favorite work from the auction field, he will drink with his friends. Accumulated over the years, Ye Maozhong's collection of modern and contemporary calligraphy and painting works is rich, and collector Liu Yiqian said that "few people in China are comparable at present."
Mr. Liu Yiqian founded the Long Museum, and in October 2020, he curated an exhibition for the first time in his life, which was the "Ye Maozhong Painting Exhibition". On the day of the opening of the exhibition, the west bank of the Long Museum was paved with celebratory flower baskets, because Ye Maozhong helped many enterprises get out of the predicament over the years, and even became a well-known enterprise, I heard that Ye Maozhong held a painting exhibition, many entrepreneurs and friends sent flower baskets to congratulate, and an entrepreneur sent 200 flower baskets at once.
Ye Maozhong liked to paint since childhood, copying comic strips in elementary school, helping teachers to color landscape paintings, flowers and birds in middle school, after graduating from middle school, he was admitted to the Taizhou Local Cultural Center, where he studied under Mr. Fu Baoshi's disciple Wu Junsheng, and at the age of 18, he was admitted to the stage art major of Jiangsu Provincial Drama School, and studied under Fu Baoshi's disciple Tai Qiyou.
Therefore, Ye Maozhong's paintings were deeply influenced by the pen and ink of the two teachers and Fu Baoshi, and his proficiency in the use of "bouldering" was "able to confuse the truth". Ye Maozhong also pursued Shi Tao and the Bada Shanren from afar, and traced back to the Yuan Dynasty painters Wang Meng and Huang Gongwang, and completely opened up the gap between himself and the ancients by copying the ancients. Even in the process of his recuperation, he did not forget to go to the famous mountains and rivers to sketch in order to trace the spiritual temperament of pen and ink.
Ye Maozhong is a legend in China's advertising industry and a legend in the collection industry, and he has also written a legend in his favorite painting career.
For the news of the death of Mr. Ye Maozhong
Many netizens sighed
"There is no one who is engaged in marketing who does not know Ye Maozhong
He can be called a generation of grandmasters in the marketing planning industry
Many legendary marketing cases have been created."
"Ye Maozhong was in my university advertising course
The man who was written into the textbooks."
Source | Morning News, Jimu News, China Fund News
Duty Editor | Su Zhixiang
The duty teacher 丨 Wu Wu
Chief Editor on Duty | Tao Haihua
Produced by | Nanguo Jinbao All-Media Product Communication Center