Ye Maozhong, a famous Chinese marketing planning expert
Due to advanced cancer
He died in Shanghai on January 13, 2022
He was only 54 years old
In November 2020, some media disclosed that Ye Maozhong exposed himself to "advanced chemotherapy for cancer", and after only more than a year, he unfortunately died.
Ye Maozhong's marketing planning company sent a message on its WeChat public account confirming the message, "In accordance with Mr. Ye Maozhong's last wishes, everything is simple." Mr. Ye Maozhong's family hereby expresses their gratitude to all sectors of society for their concern. ”
You may not have heard the name Ye Maozhong
But you see for sure
Or have heard of his work
"Everyone on Earth knows"
"Man, you should be cruel to yourself!"
"Visit Heilan House twice a year! Heilan House, men's wardrobe! ”
"Catch the net, everything"
"30-year-olds, 60-year-old hearts, 60-year-olds, 30-year-old hearts"
"Hengyuanxiang, sheep and sheep"
"Little Sunflower Mom Class Has Started"
"Calcium in a blue bottle, delicious calcium"
"Tired and sleepy, drink Dongpeng special drink"
These familiar advertising words
It's all from him
Ye Maozhong is regarded as the "first person in China's marketing planning" and has many honors, such as:
In 2008, it won the 30 Years Outstanding Contribution Award of Chinese Advertising issued by the State Administration for Industry and Commerce
In 2005, he was selected as one of the top ten marketing experts in China
In 2004, he was selected as one of the 25 influential people influencing China's marketing process
In 2003, he was selected as one of the top ten advertising managers in China, an advertising strategy consultant of CCTV, and a distinguished professor of Tsinghua University
Ye Maozhong's first job was as a "handyman" at Jiangsu Taizhou Television Station, painting background prints, interviews, and miscellaneous work.
At that time, Chunlan Group, the only large enterprise in Taizhou, wanted to shoot an advertising film with a budget of only 50,000 yuan, and everyone in the station did not pick up, but Ye Maozhong immediately took it. After that, the Chunlan air conditioner advertisement, which was filmed in 1989 and "one shot and six goals", was broadcast on CCTV and became a huge success. Ye Maozhong began to enter the advertising industry.
Screenshot of a 1989 Chunlan air conditioner advertisement
The marketing strategies led by Ye Maozhong have achieved outstanding results, including:
True Kung Fu fast food has reached more than 540 directly operated stores nationwide in 6 years from several small shops in Dongguan, becoming the first brand of Chinese chain fast food in China;
From 14 million sales and 7 million inventory in 2008 to more than 1 billion in 2013, Aiwas luggage has developed into the largest luggage brand in China;
The annual sales volume of Red Gold Dragon has developed from 170,000 to 1 million boxes;
Sales of Yake Candy increased 7-fold;
361 ° two years from 700 million sales to more than 2 billion ...
Ye Maozhong has also written a number of books, including "Advertising Man's Handbook", "Creativity is Power", "The Temptation of Eating Kung Fu Seven Trillion", "Turn Around and Look at Planning", "Conflict" and so on.
In 1996, Ye Maozhong published his first advertising book, "The Handbook of Advertising People", which was the first advertising book published in the mainland by Chinese himself, which focused on practical operations, and became a bestseller of the year, selling more than 10,000 copies in the first month after publication. In "Advertising Man's Handbook", he called himself an advertising duck, "The duck is a thing that can run on land, swim in the water, and can flutter twice when you are in a hurry." ”
In 2013, he published "16 Keywords of Marketing", which was created over a period of 3 years, summarizing Ye Maozhong's 24 years of local practical experience, exploring the methods of local marketing from 16 aspects, and influencing 300,000 readers.
For the news of Ye Maozhong's death
Many netizens sighed
"There is no one who is engaged in marketing who does not know Ye Maozhong
He can be called
A generation of grandmasters in the marketing planning industry
Many legendary marketing cases have been created."
"Ye Maozhong was in my university advertising course
People who are written into textbooks
It feels like an era is quietly gone."
Source: New Evening News Comprehensive Cover News, China Fund News