Deplored!
Mad Men dies
According to media reports, Ye Maozhong, a well-known Chinese marketing planning expert and brand management expert, the founder and chairman of Ye Maozhong Marketing Planning Agency, died in Shanghai on January 13, 2022 at the age of 54 due to terminal cancer.
Source: China Fund News
On the evening of the 14th
Ye Maozhong marketing planning agency
On its WeChat public account
The post confirmed the message
Source: Planned by Ye Maozhong
"Mad Men" Ye Maozhong
You may not have heard the name Ye Maozhong
But you've definitely seen or heard it
His work
"Everyone on Earth knows"
"Men, you should be cruel to yourself"
"Visit Heilan House twice a year! Heilan home, men's wardrobe"
"Catch the net, everything"
"Little Sunflower Mom Class Has Started"
"Calcium in a blue bottle, delicious calcium"
"Tired and sleepy, drink Dongpeng special drink"
"Hengyuanxiang, sheep and sheep"...
These familiar advertising words
It's all from him
Among them, "everyone on earth knows"
"A 30-year-old with a 60-year-old heart
60 year old man 30 year old heart"
etc. have become buzzwords in society
"Men should be tough on themselves"
It was rated as one of the top ten buzzwords in Chinese advertising
He worked in 1989
Shot the Chunlan air conditioner advertisement of "one shot to six goals"
The ad was a hit
He has since embarked on the road of advertising
Screenshot of Chunlan air conditioner advertisement in 1989 Image source: News Workshop
In 1997
Ye Maozhong founded his own advertising agency in Beijing
Successively served the "icon floor"
"Arctic fleece thermal underwear"
"True Kung Fu Fast Food" and many other well-known brands
And improve quickly in a limited amount of time
Awareness and sales performance of these brands
Among them, True Kung Fu fast food has reached more than 540 directly operated stores nationwide from several small shops in Dongguan in 6 years, becoming the first brand of Chinese chain fast food in China;
From 14 million sales and 7 million inventory in 2008 to more than 1 billion in 2013, Aiwas luggage has developed into the largest luggage brand in China;
The annual sales volume of Red Gold Dragon has developed from 170,000 to 1 million boxes;
Sales of Yake Candy increased 7-fold;
361 ° two years from 700 million sales to more than 2 billion ...
Ye Maozhong is seen
"The first person in China's marketing planning"
Since the beginning of the industry, high-quality planning has been frequently produced
Highly respected by the industry and awarded many awards
From 1997 to 2000, he was rated as one of the top ten planners of Chinese enterprises;
In 2001, he was named one of the top ten people in Chinese marketing;
In 2002, he was named one of the top ten influential figures in China's planning and the top ten influential figures in Chinese advertising;
In 2003, he was rated as the manager of China's top ten advertising companies;
In 2004, 25 influential people who influenced China's marketing process were selected as "50 Creative People in China";
In 2005, he was selected as one of the top ten marketing experts in China.
Ye Maozhong has also written a number of books
Including "Advertising Man's Handbook" and "Creativity is Power"
"Eat Kung Fu, The Temptation of Seven Trillion"
"Turn around and look at the plan", "Conflict" and so on
In 1996, Ye Maozhong published his first advertising book, "The Handbook of Advertising People", which was the first advertising book published in the mainland by Chinese himself, which focused on practical operations, and became a bestseller of the year, selling more than 10,000 copies in the first month after publication. In "Advertising Man's Handbook", he called himself an advertising duck, "The duck is a thing that can run on land, swim in the water, and can flutter twice when you are in a hurry." ”
In 2013, he published "16 Keywords of Marketing", which was created over a period of 3 years, summarizing Ye Maozhong's 24 years of local practical experience, exploring the methods of local marketing from 16 aspects, and influencing 300,000 readers.
For the news of the death of Mr. Ye Maozhong
Many netizens sighed
May it enlighten countless advertisers
Mr. Ye went all the way!
Source: China Fund News, Ye Maozhong Planning, News Workshop
May it be good all the way