Who is Ye Maozhong? When this question is thrown, there may be many different answers. He is a distinguished professor of Tsinghua University, also a "top ten marketing expert in China", an era leader in creating domestic "planning", and a number of well-known "advertising golden sentence" traders.
After the 8090s, almost all of them have heard advertisements such as "everyone on the earth knows", "a year of visiting Heilan Home", "Heilan Home Men's Wardrobe", "Washing is healthier", "Catching up with the net" and so on, which are Ye Maozhong's handwriting. Some people say that Ye Maozhong's death is that God is jealous of the talents, in fact, in the face of cancer, there is no such thing as "talents".
The Godfather of Marketing: Ye Maozhong
In 2008, Ye Maozhong won the Outstanding Contribution Award for 30 Years of Chinese Advertising, and the heavyweight honor plus his body is also deserved. Ye Maozhong's success is not accidental, he was originally just an obscure handyman of Taizhou Television, doing the work of drawing background boards, interviews, and miscellaneous work.
However, when Chunlan Group, a large local enterprise in Taizhou, had an advertising demand, but only gave a budget of 50,000 to bring down all the "capable people" in Taiwan, Ye Maozhong boldly took this job.
In 1989, Chunlan Air Conditioning's "one shot six goals" advertisement under Chunlan Group landed on CCTV, and for a time it became popular all over the country, and Ye Maozhong's name began to appear in the top ranks of the industry.
Ye Maozhong has achieved enterprises or brands such as Heilan Home, 361 Degrees, Qi brand men's wear, real kung fu fast food, catch net, gynecological yanjie and so on. Even after "Double Seed" became a real kung fu fast food, it became the first Chinese fast food chain in china in only 6 years.
With Ye Maozhong's achievements in the advertising industry, there is no doubt that he is really a "talent", but why should he say that God treats everyone equally?
Cancer equal for all
Cancer is not high or low, and almost everyone's risk of developing cancer is on the same running line. Ye Maozhong unfortunately died of rectal cancer, but unfortunately, at the same time, he also warned the world not to have a fluke mentality.
Rectal cancer is a very common cancer, more common in middle-aged men. People often say that men have forty-one flowers, but they don't know that men have forty-one hurdles, and this hurdle is rectal cancer.
Originally, rectal cancer, colon cancer and other bowel cancers are a disease that prefers the elderly, but with the changes in people's lives, it has become a "middle-aged cancer". According to data released by the U.S. Preventive Service, the incidence of new cases of colorectal cancer in people aged 40 to 49 years increased by a full 15% from 2002 and 2004 to 2014 and 2016.
This data may be much more serious in our country, because men in the country are generally afraid of medical treatment. If you want to diagnose whether it is rectal cancer, the necessary examination step is one finger Zen (digital examination). People are reluctant to go to the hospital for examination, which will naturally delay the deterioration of the condition of rectal cancer. Like Ye Maozhong, who unfortunately passed away this time, he was diagnosed with rectal cancer in 2019 when he was already in an advanced state, and it was not easy to persist for 3 years.
Don't take chances, prevent cancer and move early
Cancer prevention is a cliché, but there are very few that can really be heard in the ears. According to data released by JAMA, the top journal in the field of oncology on December 30, 2021, there were 23.6 million new tumor cases in 2019, and about 10 million people died of cancer in the same year. Rectal and colon cancers account for 9.7% of tumor types, and it's easy to prevent them.
1. Refuse to be blessed in middle age and exercise more
Many people often ignore the harm and burden of obesity and overweight on the body, in fact, in many countries, obesity has been accelerated as a chronic disease to diagnose and treat. Obesity and overweight not only lead to three highs, blood sugar disorders, etc., but also increase the risk of cancer.
With more intuitive data, for every 5 KG/m increase in the obesity index BMI (body weight ÷ height), the risk of colorectal cancer increases by 5%. If the waist circumference is increased by one standard deviation, the incidence of colorectal cancer will increase by 16%!
To lose weight, getting up in the morning and drinking a glass of warm boiled water is a good way to recommend, because warm boiled water helps the body to expel trapped substances from the body. At the same time, we should also pay attention to exercise, especially white-collar workers who are sedentary in the office.
2, diet, living habits should be scientific and healthy
In addition to a healthy diet, it is also a major way to lose weight, and it can also effectively reduce the incidence of cancer. In terms of meat, red meat such as pigs, cattle and sheep, bacon ham and other processed meat will increase the incidence of rectal cancer, people should reduce the intake of such meat, with poultry, fish as an alternative.
In addition, grains, vegetables and fruits and other foods can be eaten more, which contains vitamin groups, high fiber substances have a good effect on cancer prevention. In recent years, in recent years, the WLnad substances contained in fruits and vegetables have also shown good anti-cancer performance in biological experiments.
According to research by the Spanish National Cancer Center, WLnad-like substances can not only intervene in cell aging, but also reduce the incidence of cancer and reverse early cancer. After Japan included it in the list of food raw materials, domestic "Litevigien" and other biological disciplines also introduced the substance, and the related finished product wrnad has been on the hot spot many times.
Don't underestimate the role of food in preventing cancer, but also reduce bad habits: tobacco and alcohol. The harm of these two habits has long been tired, simply put, smoking more than 10 cigarettes a day will increase the risk of colorectal cancer by 7.8%, while the daily intake of alcohol is higher than 28 grams, and every additional 10 grams will increase the risk of colorectal cancer by 7%.
3. Early diagnosis and early treatment, do not hide the disease and avoid medical treatment
Early bowel cancer is very easy to treat, and the survival rate of 5 years under standardized treatment can generally reach more than 95%. To put it simply, how about cutting off a little bit of intestines so long? But if the bowel cancer reaches the middle and advanced stages, and liver metastasis and other phenomena occur, then there is really bitterness that cannot be said.
It is not difficult to detect bowel cancer. Doctors can detect 75 to 80% of bowel cancer through a simple digital examination, and if you are not at ease, you can do a rectoscopy. It is recommended that people over the age of 40 (both men and women) should be examined every 3 to 5 years.
The death of Ye Maozhong, 54, can be said to be a big loss in the advertising industry, but such tragedies can often be avoided. In modern society, people's pursuit of work and materials often ignores the concern for physical health. When the body sends a signal of disease, it should be paid immediate attention to reduce the occurrence of tragedies.