Ye Maozhong, a well-known Chinese marketing planner and brand management expert, died in Shanghai on January 13, 2022, at the age of 54.
Late at night on the 14th, Ye Maozhong's marketing planning company sent a message on its WeChat public account to confirm the news, "In accordance with Mr. Ye Maozhong's last wishes, everything is simple." Mr. Ye Maozhong's family hereby expresses their gratitude to all sectors of society for their concern. ”
You may not have heard the name Ye Maozhong, but you have certainly seen or heard his works. "Everyone on earth knows" "Men, you should be cruel to yourself!" "Visit Heilan House twice a year!" Heilan House, men's wardrobe! "Catch the net, everything"... These familiar advertising words are all from his hand.
Public information shows that Ye Maozhong is a native of Taizhou, Jiangsu Province.
The advertising slogans planned and written by Ye Maozhong, such as "Everyone on the earth knows", "30-year-old people have a 60-year-old heart, 60-year-old people have a 30-year-old heart" and so on have become popular words in society. And "men should be cruel to themselves" was rated as one of the top ten buzzwords in Chinese advertising.
In addition, many popular advertising slogans are also from Ye Maozhong's hand. For example, Hengyuanxiang's "Hengyuanxiang, sheep and sheep." ”
There is also "Visit Heilan House twice a year!" Heilan House, men's wardrobe! "Catch the net, everything!" "Little Sunflower Mother Class Started", "Calcium in Blue Bottle, Delicious Calcium", "Tired and Sleepy, Drink Dongpeng Special Drink" and so on.
Since his career, Ye Maozhong has won many awards: from 1997 to 2000, he was named one of the top ten planners of Chinese enterprises; in 2001, he was named one of the top ten influential figures of Chinese marketing; in 2002, he was named one of the top ten influential figures of Chinese planning and the top ten people of Chinese advertising; in 2003, he was named one of the top ten advertising company managers in China; in 2004, he was selected as one of the 25 influential people who influenced China's marketing process and was selected as one of the top 50 chinese creative people; and in 2005, he was selected as one of the top ten marketing experts in China.
In September 2021, the authoritative list of the brand planning industry "2021 China Top Ten Marketing Planning Companies" evaluated and released by the "China Brand Planning Industry Research Association" was announced, and Ye Maozhong ranked first in the list.
For the news of Mr. Ye Maozhong's death, many netizens expressed their sighs. "The most admired advertiser in college professional courses." "No one who engages in marketing does not know Ye Maozhong, he can be called a generation of grandmasters in the marketing planning industry, and has created many legendary marketing cases."
In addition to his status as an advertiser, Ye Maozhong is also a heavyweight collector in the Chinese art market.
According to an article released by Shanghai Ye Maozhong Marketing Planning Company, Ye Maozhong's collection is mainly based on Modern and Contemporary Chinese masters such as Fu Baoshi, Xu Beihong, Huang Binhong, Wu Guanzhong, And Zao Wou-ki, and the richness of his collection of modern and contemporary calligraphy and painting works, collector Liu Yiqian said that "few people in China are comparable at present."
It is understood that Ye Maozhong's collection also stems from his love of painting, and he himself is also a painter. On December 8, 2020, Ye Maozhong made his debut as an artist, and at this special auction, his 16 works were finally sold for 2.38625 million yuan, of which the highest-priced work "Hengling Cangsong Youjia" sold for 448,500 yuan, and the final auction proceeds were all donated to public welfare projects.
Source: Xiaoxiang Morning News