According to media reports, Ye Maozhong, a well-known Chinese marketing planning expert, died in Shanghai on January 13, 2022, at the age of 54 due to terminal cancer.
You may not know ye Maozhong this person
But you must have heard or seen his work
Arctic Velvet's "Earth People Know!" ”
Hengyuanxiang's "Hengyuanxiang, Sheep sheep sheep"
The "man" of the seven brand men's clothing should be cruel to himself! ”
Heilan Home's "Visit Heilan House twice a year!" Heilan House, men's wardrobe! ”
Catch up with the network of "catch the net, everything"
Gynecologic cleansing "washing is healthier"
These familiar slogans
All by Ye Maozhong's hand
After the news of Ye Maozhong's death came out
Related topics also quickly appeared on Weibo's hot search
A large number of netizens have been praised for this
"The first person in China's marketing planning" and "mad man"
The real big guys in the industry send off...
On the evening of the 14th, Ye Maozhong's marketing planning agency posted a post on its WeChat public account confirming the news of Ye Maozhong's death, saying that "in accordance with Mr. Ye Maozhong's last wishes, everything is simple." Mr. Ye Maozhong's family hereby expresses their gratitude to all sectors of society for their concern."
According to public information, Ye Maozhong is a native of Taizhou, Jiangsu Province, an advertising strategy consultant of CCTV, a distinguished professor of Tsinghua University, a famous marketing planning expert and brand management expert in China, and the founder and chairman of Ye Maozhong's marketing planning agency.
In 1989, Ye Maozhong filmed the Chunlan air conditioner advertisement of "one shot and six goals", and has since embarked on the road of advertising.
In 1997, Ye Maozhong founded his own advertising company in Beijing, and successively served many brands such as "Sacred Elephant Floor", "Arctic Velvet Thermal Underwear", "True Kung Fu Fast Food", "Qipai Men's Wear", etc., which quickly enhanced the popularity and sales performance of these brands. Among them, True Kung Fu Fast Food has reached more than 540 directly operated stores nationwide from several small shops in Dongguan in 6 years, becoming the first brand of Chinese chain fast food in China.
Many of the popular advertising slogans are from Ye Maozhong's hand. For example, Hengyuanxiang's "Hengyuanxiang, sheep and sheep." "Visit Heilan House twice a year, Heilan House, men's wardrobe!" "Catch the net, everything!" "Little Sunflower Mom Class has begun." "Blue bottle of calcium, delicious calcium." "Tired and sleepy, drink Dongpeng special drink."
Among them, "everyone on the earth knows", "30-year-old people 60-year-old heart, 60-year-old people 30-year-old heart" and so on have become popular words in society, "men should be cruel to themselves" has also been rated as the top ten buzzwords of Chinese advertising.
In addition, Ye Maozhong also wrote many works. "Advertising Man's Handbook", "16 Keywords of Marketing", "Turn Around and Look at Planning" and so on are all from his hands.
It is worth noting that in 1996, Ye Maozhong published his first advertising book, "The Handbook of Advertising People", which was the first advertising book published in the mainland by Chinese himself, which focused on practical operations, and became a bestseller that year, selling more than 10,000 copies in the first month after publication.
In "Advertiser's Handbook", he called himself an advertising duck: "The duck is a thing that can run on land, swim in the water, and can flutter twice when it is in a hurry." ”
In 2013, Ye Maozhong published "16 Keywords of Marketing", which discussed the methods of local marketing from 16 aspects, and has influenced 300,000 readers.
After that, Ye Maozhong successively published "16 Keywords of Marketing", "12 Methodologies of Marketing", "Conflict" and other works, summarizing his more than 20 years of local practical experience and exploring the methods of local marketing.
Ye Maozhong is not only a well-known curator, but also an artist. On October 17, 2020, Ye Maozhong held an exhibition at the Long Museum (West Bund) in Shanghai. It is reported that this exhibition is curated by Liu Yiqian, the founder of the Long Museum.
In a public report, Ye Maozhong was unlocked as a collector, whose collection is dominated by modern and contemporary Chinese masters such as Fu Baoshi, Xu Beihong, and Huang Binhong, and the richness of his collection of modern and contemporary calligraphy and painting works, Liu Yiqian said, "There are few people in China at present."
According to reports, Ye Maozhong's collection stems from his love of paintings. When he was 4 years old, his father casually drew a boat on the back of the cigarette shell, which stimulated Ye Maozhong's interest in painting, he began to save money to buy comic strips, and learned to copy, and by the time he reached middle school, he could already help the art teacher to color the landscape paintings.
After graduating from middle school, Ye Maozhong was admitted to the local cultural center in Taizhou, where he studied under Fu Baoshi's student Wu Junsheng, and at the age of 18, he was admitted to the stage art major of Jiangsu Provincial Drama School, and studied under Fu Baoshi's student Tai Qiyou.
Influenced by two teachers and Fu Baoshi's brush and ink, Ye Maozhong likes to use bouldering to create landscape paintings, and he once wrote in a self-report article, "The spiritual temperament of Song and Yuan painting has always been what I yearn for. The care of Song painting for the nature of the universe is technically reflected in the degree of brush and ink method formed by the creation of foreign teachers; the care of yuan painting for one's own soul is technically reflected in the height of brush and ink formed by the painting of books. The care for the nature of the universe and the self-soul in painting, although it cannot be reached, the heart yearns for it. ”
A large number of netizens called out the accident directly
Messages have been left to bid farewell to this advertising bigwig
Someone said, "Ye Maozhong was written into a textbook in my university advertising course." It feels like an era is quietly gone, and the predecessors have gone far, leaving only a lonely stage and an empty audience. ”
On the advertising industry website, someone posted a reply sent by Ye Maozhong when he was in the advanced stage of cancer, and he also encouraged the other party at that time to say, "Adhere to the brand spirit."
Mr. Ye Maozhong, who has enlightened countless advertisers
All the way!
Source: Oriental Network Comprehensive Pole News, Upstream News, Cover News, News Workshop, Netizen Comments, etc
Video: Zhang Li
Edit: Little Master
Reviewer: Qian Chengcan