(Introduction: After more than ten years of struggle, Ye Maozhong exchanged his wealth for thousands of collectibles.) He said life was simple for him now. Working well is to have money to buy art and make your life more interesting, and as for appreciation and wealth, they are all surprises after enjoying the fun. ）
Ye Maozhong, the god of planning: The money earned in this life has bought works of art
Ye Maozhong, known as the "leading figure in China's advertising industry", has planned countless advertising cases at hand, and all of them are impressive. "Everyone on the earth knows", "30-year-old people have a 60-year-old heart", "Men should be cruel to themselves", real kung fu fast food, holy elephant floor, Red Star Macalline, China Talent Network, Midea air conditioning, Great Wall Motors, Shenzhou computer, lively advertising industry, no piece of Ye Maozhong, however, he said that he is a poor man among the rich, because in addition to works of art, there are almost no other luxury goods consumption, watches, famous cars are very strange to him.
After more than ten years of struggle, Ye Maozhong exchanged his wealth for thousands of collectibles. He said life was simple for him now. Working well is about having the money to buy art and make your life more interesting.
His greater desire is to build an art museum, to preserve his collection well, and to show it to the public, because sharing his collection is also a beautiful enjoyment.
(Ye Shigeru, the god of planning)
Collecting is a lifetime of fun
He began to learn to paint at the age of five, and Ye Maozhong had a real love for art in his bones. But he's just new to collecting. Since 1997, he began to contact art collection, but he did not expect to fall a big heel at the beginning: a Qi Baishi work he spent more than 400,000 yuan to buy was actually a fake painting. He said that during that time, he hung the fake painting at home, "every day, the more I look at it, the more I hold my breath, the more I see it, the more I look at it, the more fake," and he was more energetic with himself, "I must understand what is going on." ”
Chinese who bought paintings more than ten years ago can be described as "lonely", to judge the authenticity of the painting, the advantages and disadvantages, it all depends on their own true ability. Of course, to this day, Ye Maozhong still adheres to the principle of "believing in himself". He said that if you just rely on the eyes of others, or the price of the market to decide whether to collect a certain work of art, it is not a favorite, it is an investment. In this way, the pleasure and enjoyment that the artwork brings to oneself will definitely be greatly reduced.
For Ye Maozhong, collecting is the best way to make his life rich and interesting. If he is in Beijing and has no work arrangements on the weekend, his most enjoyable time is like this: first go to sanlian bookstore to read and buy books, go to the small restaurant on the side at noon to get a bowl of Guilin rice noodles, and then go to the National Art Museum of China and Liuli Factory for a walk, it is simply a satisfied day.
Ye Maozhong said that he did not like the term "playthings" and that the art collection took up his time very limited. Everyone must have a hobby, and there must always be a fun thing in life. He admired a sentence by Mr. Wang Shixiang: You can't play, or if you can't play well, what else can you do?
Ye Maozhong especially likes the rainy weather. He loves the humid air on a rainy day. Once he had to think of a plan, he stared at the weather forecast and took his team wherever it rained. Listen to the sound of rain, feel the difference and beauty of the city, and work much smoother. He said his life could not be without clean water and good air. The company's yard is lush and green, and in the morning there will be many birds flying in, chirping, as if the courtyard has formed its own ecological small system.
Ye Maozhong, who studied fine arts, has a deep artistic complex. For Ye Maozhong, the artwork is already like the air and water he demands with high standards, which cannot be lacking. If there is art in a room, he feels that the room is angry and can breathe. He was a typical visual animal, with an eye's desire that trumped all senses. He said that he once looked at Lin Fengmian's "Afternoon Pond" in the office for 9 hours, and the whole person was immersed in it, completely relaxed and satisfied. Sometimes, he even carries some small paintings with him. When you travel to the hotel, take it out to see, and then you feel that this day can be at ease. His usual life is not very exquisite, if there is a painting to see, he can be hungry twice.
(Ye Maozhong, the god of planning, bought all the money he earned to buy art)
There is only one standard for collection
For the choice of collection, Ye Maozhong set a threshold for himself: do not buy ancient paintings and calligraphy, only buy nearly 100 years of Modern Chinese art. Because if you look farther away, your own cultivation will not be able to reach it, and you will not have the eyesight to distinguish the true from the false.
His favorite categories of Chinese art are very broad, from modern And contemporary Chinese masters Qi Baishi, Fu Baoshi, Xu Beihong, Huang Binhong, etc., to contemporary art such as Zao Wou-Ki, Cai Guoqiang, Li Xiangqun, Xiang Jing, etc. Ye Maozhong's collection selection has only one criterion, that is, fine products. Who says that big names are all fine products? "I only want to buy it because of the boutique."
For modern and contemporary Chinese calligraphy and painting, Ye Maozhong's main source of collection relies on auction houses. The annual spring and autumn auction previews are a must-see, and it is time to test yourself. Sometimes I see the authenticity of a work, and I have a secret pleasure in my heart.
(Artworks collected by Ye Maozhong)
For the artistic masterpieces that make his heart move, he must concentrate all his strength to win, and he will never be soft. In his view, the era of picking up leaks has long passed, good things must need to pay a lot of money, and scarce art works can be bought is already very lucky. For this reason, he can buy nothing before waiting for a fine product, which is fighting for courage and strength. Years of experience in dealing with auction houses have enabled Ye Maozhong to cultivate the skills of seeing six ways and listening to the eight directions. Once he knew which piece of the piece might be auctioned off, he would be like a cheetah, keeping a close eye on his prey, waiting with extraordinary patience for the moment of the swoop.
When he saw Wu Guanzhong's "Guilin Landscape" at the auction, at first sight, he felt that the landscape was full of energy and fresh, and the aura of the entire auction at that time changed. He said that the moment he saw the work, it was completely indescribable with the shock of his heart, and he could only say that he was so excited that he was suffocating. He bid with another buyer and finally got his hands on it. Afterwards, some people said that he bought expensive, what does he say is expensive, can have a thing that makes him like to suffocate, no matter how much money is not expensive.
At the Poly Spring Auction in 2010, Ye Maozhong bought "Spring Mountain Donkey Back", which is Xu Beihong's only hand-scrolled work, the picture is extremely exquisite and gorgeous, and what is more rare is that it is quite well preserved, and there are hundreds of words of Inscriptions by Qi Baishi. Of course, the bidding process was extremely intense and long, and in the end, Ye Maozhong was excited to "hold the collection home" and drank with friends all night to celebrate.
Of course, there are moments of regret in life. Once, he had gathered strength but still hadn't photographed the painting. "Maybe many years ago I would have regretted it for 5 months, but as I have experienced it, I will only regret it for 5 minutes now." Not even 5 minutes, turn around and forget. The scenery of life is too wonderful, art is originally to add fun to life, why should fun become trouble. ”
For Chinese contemporary art, Ye Maozhong's collection sources mainly rely on galleries and art fairs. He didn't like to make friends with artists, and Xiang Jing was the only artist he had talked to deeply. Because of his work, Ye Maozhong knows many stars, sees the advertisements and works that stars do, and then thinks of people in reality, which feels a little strange. Therefore, he did not want to influence his appreciation and grasp of the art work itself because he knew the artist.
In recent years, I have gradually begun to pay attention to young Chinese artists. He liked Xiang Jing's sculptures very much and felt that the penetration of the works was very strong. In addition, he also liked Pence's works and collected a lot. In the 2010 Guardian's college student auction "College Days", he bought more than a dozen works by young artists in one go. However, Ye Maozhong does not buy Western art, and he feels that there is no sense of cultural resonance. He said that we should start from national art as the end, which is a self-insistence.
Artwork is reiki
Ye Maozhong firmly believes that works of art have aura, and this aura is not only reflected in the impact on individual life, but even on the environment.
In modern and modern China, qi baishi, Fu Baoshi, Xu Beihong, and Huang Binhong, he can almost be described as worship. Chinese ink spirit, that kind of mentality, the compelling aura, very impressed him. He had hundreds of paintings of these masters in his hand, and each one was loved to the point of no return. Because modern calligraphy and painting works have high requirements for humidity and temperature, he occasionally takes them out to play and appreciate, or shares them with good friends who have common interests.
Once a writer friend came to see him, and he was also a person who loved art very much. Ye Maozhong took out the collection of Xu Beihong to appreciate together, the result of the friend was very moved, before in the museum across the distance to see the real works, now at home, close to see, finally perceive the real appeal of these works of art. It is an exchange of life experience between the individual and the artist, and the artwork will convey the artist's heart, mood and temperament to you through the work, and the more you experience it, the more you can be moved.
He also loves contemporary abstract art, and many collections are hung in the company's space. He felt that abstract works could express infinite creativity in a limited space. Unlike realistic works, it is too concrete. Figurative tightens thinking, abstract art diffuses thinking. The proliferation of this kind of thinking is simply too important for their advertisers.
Ye Maozhong's Shanghai company is located on Taojiang Road, and the open-air yard is more than 2,000 square meters. Several 160-year-old trees in the yard make the company full of green, eye-catching and heart-nourishing. In addition to the green, the company can see works of art everywhere, which makes Ye Maozhong's company look more like an art museum. Maybe his company is not the biggest and most luxurious in advertising, but it is the most loved and unforgettable for customers. Ye Maozhong believes that the love and yearning for art is something that everyone is born with. Every year he changes the works on display in the company. Improve everyone's environment and create a sense of freshness. There was once an employee who studied art and design, and came back after leaving, for a very simple reason, and liked to work in this artistic company. The silent ability of the artwork to moisturize is exactly what fascinates Ye Maozhong.
The competition in the advertising industry and the pressure on advertising creativity sometimes make him highly nervous. At this time, he has a magic weapon to adjust his state, that is, to face his beloved abstract art works. A piece of Zao Wou-Ki's work, which he hangs on the wall and looks at for 3 years and 5 years, will not be bored, and can often even bring him new inspiration. He said that creative people need environment and space, and the creation of space is completely conducive to the divergence of thinking, relaxation, and the cultivation of imagination.
An environment with artwork is powerful.
Be an evangelist and guardian of art
As long as we talk about art, Ye Maozhong is always endless. His friends jokingly called him an "art evangelist" because he had always been passionate about promoting art to his clients, encouraging them to collect art, and talking all day long whenever he met someone he felt was right.
Ye Mao has many rich customers, and some of them are also very good friends. Some people make money and don't know how to spend it, and even buy gold bars and bury them in the ground. Every time Ye Maozhong heard such a thing, he was very sad. He said he sometimes couldn't help but tell these friends that you are people who can't live. You bought a big house by the sea, you bought a luxury car, you bought a designer watch, but what about after you have it? What else can you afford to buy that makes you more excited? These things are material, and you are trapped by these material things. A famous car is millions, and a horse of Xu Beihong is also millions, but the famous car is an assembly line project, how many works can Xu Beihong paint horses? The truth is obvious.
He also often advised friends who opened the company to collect sculptures, and he suggested that putting sculptures in the company's hall or courtyard was the best decoration and the best establishment of the company's image. Ye Maozhong has a special love for sculpture, he feels that among all the works of art, sculpture is the strongest sense of power, and the interaction with space is also the most intense. The sculpture placed outdoors, through the wind and rain, through the sunrise and sunset, will slowly have a kind of vitality, as if it is integrated with the surrounding nature, as if it grows from there. Sometimes he looks at the sculptures in the company yard, and occasionally a small bird stops on his shoulder, and he feels very moved. He said that at that moment, he didn't feel lonely.
Under the influence of Ye Maozhong, he has about 30% of his customers and friends who have begun to collect art. But Ye Maozhong obviously had higher requirements for himself.
He also respects individual collectors whose collections are large and systematic. After all, the power of the National Art Museum is limited, so the function and role of individual collectors in the popularization and education of chinese public art is very large. Collecting is not about making comparisons, not about playing games, but about sharing. The ultimate goal of art collecting is to share the beauty of art with the public. He also called on entrepreneurs and friends to build an art museum in their hometown if they have enough financial resources. First, the collection of things can be stored, the second is to enhance the corporate image, and most importantly, the art can be shared with the general public.
This may show that in the process of the crazy rise in the price of art several times and dozens of times, Ye Maozhong has hardly changed his collection. He said that people can't turn hobbies into making money, and it's good to be a Peking Opera ticket holder for a lifetime, don't open your mouth to sing. Even if it is said to invest, it is the longer it is cashed in, the better, and the fun will be greater.
Ye Maozhong always believes that what he can do at present is to appreciate and carefully keep these great works of art to future generations.
(Painter Ye Maozhong)
Ye Maozhong's view of collection:
1. For those who have the strength and want to get involved in art collection, it is best to stare at the fine products. An auction can produce 8 pieces of 10 fine works has been very much, the scope of research is narrowed, and people are relaxed.
2, do what you can, don't turn art into a burden, stay calm in enthusiasm, and it is always right to look at it a few times.
3. Have eyes, listen to the call of the heart, and buy works that really impress you.
4, appropriate selling points of previous collections, do a few short-term, make some money, enhance confidence, nothing bad. It's a personal choice.
5. Wealthy families in China should buy paintings. The investment function is very strong, at least three works should be bought: the living room study and the bedroom. Let the family live in a good environment.
6. Never forget to share the beauty of art with others.