1. I didn't expect to be swiped by Ye Maozhong's name in the circle of friends
Ye Maozhong's age was still very young in his mind. Ye Maozhong's training courses are quite expensive, and it is said that at the peak of the traditional period, it is 180,000 people. His planning fee was at its peak at $5 million. This man used this as a colloquialism, so he let the local advertising atmosphere always have a taste of jianghu.
2. Who is Ye Maozhong?
Ye Maozhong is the enlightener of China's advertising industry, or more accurately, the enlightener of local advertising planners. Let china's marketing industry know that there are advertisers and advertising planners. More than 20 years ago, there was a subdivided bookstore in China's advertising industry, and one stage was once very popular, called the Advertiser Bookstore. At that time, Ye Maozhong's books were rare local books.
The advertising professional books that Lao Cao could have bought in the bookstore were probably Ye Maozhong's "Advertising Hands". Lao Cao was fortunate to have a few passing fates with Ye Maozhong. Once because Ye Maozhong wrote his phone number in the book, so he called Ye Maozhong, in the summer of 2000, he wanted to go to his advertising agency internship, he actually agreed, in a field competition place in the Asian Games Village, asked the door to stand guard where Ye Maozhong Company is, the uncle replied: Who is Ye Maozhong?
Ye Maozhong, such a famous advertising planner in China, the uncle does not know? Well, Uncle really doesn't know.
3. Rely on books, lectures, and cases to spread their own advertising planning masters
I have always felt that Ye Maozhong belonged to the first batch of people in China to pay for knowledge. The group of people who now advocate how powerful the knowledge of the cattle are paid are not as good as the cattle from Ye Maozhong. He knew that the biggest traffic at that time was books, so he used his handling ability and experience in participating in Chunlan air conditioning advertising shooting to save an advertising book. In fact, the advertising theory in it is the localization of some professional views in the West, which is where Ye Maozhong is smart. The use of books to create popularity, through a local speech to convert monetization and find accurate customers, this is very clever: making money must be the first, because each one is charged hundreds to thousands, which is very expensive in that year, so who organizes Ye Maozhong's lectures who make money, Ye Maozhong can also earn more than 10,000 yuan in a class for two hours (the salary that year is about 20,000 yuan for ordinary employees in Beijing). Of course, this is not the first purpose, adding powder is the first goal, you must know that there are many people who listen to the lectures who hide dragons and crouching tigers, so Ye Maozhong belongs to making money in The Tuoke. Of course, the smartest thing is that later, Ye Maozhong basically published various articles of his own in marketing magazines, playing hard wide, hard wide style, is a hard collection of his own advertising films. Each commercial only chooses one image, which is simple and rough and repeated. And this style has been constantly insisting.
Later, a new strange way was formed, Ye Maozhong also formed an endorsement relationship for who to plan, and some brands could directly attract business by relying on Ye Maozhong to do planning.
4. The real rise of Ye Maozhong is an era of golden development with CCTV
Just as Internet celebrities are now competing to be a brother, in fact, every era has a brother in every era. Ye Maozhong's achievements today still have a lot to do with CCTV, the top media platform at that time. Ye Maozhong has shaped himself as an expert in CCTV and later satellite TV delivery through brand promotion, because Ye Maozhong's later brand presentation is basically based on TV + CCTV + satellite TV alliance delivery. If you look at the books planned by Ye Maozhong, this form of expression is the mainstay. Later, when the Internet era came, there were almost no independent cases that he could explode on the Internet.
During the period of great achievement, becoming a master is certainly not something that can be accomplished simply by writing a book. Big cases still have a lot to do with budgets, big deals, and big platforms. As for the more controversial advertising works, at that time, Cui host once said: A dog on CCTV will also become a well-known dog, in fact, it is a truth, Ye Maozhong stressed that we must emphasize the brand, many times emphasized the brand, theoretically the same.
5. In the era of new media, Ye Maozhong's voice can only remain in the hearts of traditional marketers.
In the past 10 years, you can hardly see Ye Maozhong's brand case in the era of online media. Quite simply, Ye Maozhong found the first bucket of gold at a time when his knowledge of the relative advertising industry was relatively scarce, and he could qualify as a team to the largest TV media era, in which Ye Maozhong could be said to be calling for wind and rain in brand building. However, after the era of new media, especially the rise of the short video industry, Ye Maozhong's way is not well-understood, and his theory still has a certain value, but it can no longer create sensational cases.
The brands we see are really blooming now, and the big brands will not rely on a certain TV platform alone. Live broadcasting, e-commerce, private domain traffic, offline, online all-round parallel development. In this era, the new Ye Maozhong would not form a grandmaster-level figure because of the excessive brilliance of an individual, but the new replacement person had never stopped in a certain field.
