Behind the high popularity is Lao Cai's control of the trendy.
During the May Day holiday just past, Changsha ushered in a peak of passenger flow. Wuyi business district, Taiping Old Street, Chaozong Street and other popular areas are full of people and lively.
In Chaozong Street, a national-level cultural tourism and leisure district, the national style holiday activity of "Flower Show, Fengya Chaozong Street" opened here, and a series of theme scenes such as national style nostalgia and rickshaws created an immersive retro style of the Republic of China; Brilliant creative performances; The fun and fun interactive experience is strong and eye-catching, and the scene is full of joy.
Changsha Old Street has become popular and out of the circle, and young people have fallen in love with cultural tourism experiences such as check-ins in ancient cities and towns, intangible cultural heritage experiences, and museum exhibitions. According to Tongcheng Travel data, during this year's May Day holiday, the booking popularity of popular museums and ancient cities and ancient towns increased by more than 4 times year-on-year.
The national trend is rising, and the new Chinese style is sweeping. Behind the popularity of the old street, what attracts young people to get together to check in?
This May Day, these old streets in Changsha are on fire
As one of the top ten popular tourist destinations in the country, a popular tourist destination for post-00 groups, and the destination city with the highest tourism popularity in the country, Changsha's cultural and tourism economy is still strong.
Big data modeling analysis shows that during the May Day period, Changsha received a total of 6.1748 million tourists, and the total expenditure of tourists reached 7.246 billion yuan, achieving a blowout growth. On the first day of the holiday, the total number of people in Changsha's May Day business district was 878,200, an increase of 51.77% compared with the first day of the May Day holiday in 2023. Taiping Old Street and Chaozong Street around the Wuyi business district have also gained full popularity and have become important destinations for young people to roam in the city.
Behind the explosion of popularity and data growth, on the one hand, under the influence of the epidemic, people's pursuit of open and free neighborhood commerce; On the other hand, with the rise of weekend micro-vacations, roaming in the old city and checking in roadside shops have become the first choice for young people to take micro-vacations.
On the eve of May Day, the Cultural Tourism Industry Index Laboratory of China Tourism News and Quark Hot Search released the data of "Quark Number Reading: New Trends of Young People's Travel in 2024", showing that young people's search for key information on travel shows the characteristics of personalization, diversification and segmentation.
One lane, one brick, one tile, one step and one scene...... The historical and cultural district, precipitated with simple and real emotions, engraved with the memories of the city's history and culture, and now, under the normal state of fast-paced life, the old street of the city has become the home of young people returning to slow life.
老街赋新作者:yuTiiiii
The surging crowds have brought new vitality to the historical streets and alleys, and the city's cultural and tourism economy is surging in the old streets that are constantly adjusting the angle, temperature and scale.
When it comes to "tide", Changsha is inevitably inseparable. As one of the country's first batch of historical and cultural cities, Changsha Old Street is numerous, Taiping Old Street, Huangxing Pedestrian Street, Pozi Street and other classic markets are famous all over the world, and new Internet celebrity check-in places such as Chaozong Street, Xichang Street, and Xuanyuan Street are also accelerating out of the circle and becoming the "favorite" of young people.
Under the business consensus of "those who win the young will win the world", the blue ocean market of cultural tourism is stirring up, how can Laojie continue to win the favor of consumers in the Z generation? Walking into the old street of Kaifu District, Changsha, you may be able to find the answer.
Behind the old street out of the circle: both old and trendy
Changsha Old Street is like a group of stars, located in Kaifu District Chaozong Street should be one of the top streams, there is a saying in the street: "Do not enter the Chaozong Gate, do not enter Changsha City." "That's enough to prove it.
The ancient granite road, winding and stretching, gray walls and green tiles, row upon row, strolling through Chaozong Street, the centennial wind and clouds of the Star City are vivid. Reading the names of streets and alleys such as Sanguili, Jiuruli, Liansheng Lane, Nanmu Hall, etc., the fireworks in the old city are slowly rising.
The charm of Lao Cai lies first of all in its history and humanity.
Chaozong Street, also known as "Caochangmen Street", north to Yingpan Road, south to Zhongshan Road, west to Xiangjiang Avenue, east to Huangxing North Road, Song, Yuan, Ming Dynasty all have a city wall here, is one of the only three remaining granite streets in Changsha City. Although the series of streets and alleys is complex and tight, there are "surprises" everywhere.
It is understood that there have been the footprints of celebrities such as Liang Qichao, Cai Yi, Tan Sitong and South Korea's "Father of the Nation" Jin Jiu, and the young Mao Zedong once founded the Cultural Book Society here, and the current affairs school founded here opened up a precedent for modern education in Hunan.
In addition, as a key link between Taiping Old Street and Chaozong Street, Xichang Street has a stronger pyrotechnic atmosphere. Xichang Street can be traced back to the Ming Dynasty, imitating the West Chang'an Street of Jiwangfu. In the memory of the old Changsha people, this is the gathering place of market life, whether it is the rice market in the late sunny period, or the aquatic market after the reform and opening up, the street has always been lively, and now, it still inherits the consistent fireworks style of the old Changsha.
The times are changing rapidly, and the city's cultural and tourism economy is far from enough to rely on the precipitation of the history and culture of Lao Cai.
What does Chiu Tsung Street mean old and trendy? Last year, in the selection of the "Most Changsha" check-in place on the whole network, Chaozong Street was unbeatable among the 30 candidate Internet celebrity attractions well-known to the public, and ranked first in the "fault" several times. Now, when we open Xiaohongshu and search for a day trip to Changsha City Walk, Chaozong Street has become an indispensable existence.
Behind the high popularity is Lao Cai's control of the trendy.
Because of the tide, this is not only a place for people to check in, but also a gathering place for trendy shops. At present, the Internet celebrity bookstore Changsha Twelve Hours, Empty Living Room B&B, Randomevent Hunan's first store, and Qingchuang Space have successively settled in the block. Innovative business formats, rich experiences, and diverse scenes make Chaozong Street a microcosm of urban fireworks, trendiness, and cultural flavor, injecting more vitality and vitality into Changsha City.
As the "negative of old Changsha", the old street of the city has transformed from a "city living room" showing the humanistic features of Changsha to a "spiritual home" that triggers the pulse of tourists' hearts, and is constantly conveying the spiritual outlook of "the most Changsha" to the world.
As Zhang Bonan, vice principal of Lugu Middle School in Changjun County, wrote in his essay: Wandai Dynasty, Xiangjiang River surges. This ancient street connects the past at one end and points to the future at the other.
The changes and changes of this national tourism and leisure district
When it comes to ancient towns and old streets, people's impression of them in the past is nothing more than the blue water ancient bridge, green tiles and red walls, and the "small bridges and flowing water" of the ancient towns in the south of the Yangtze River are used as models, such as Zhouzhuang, Tongli, Xitang, Wuzhen, and the border city of Phoenix in Hunan. Walking into the ancient town and strolling through the old streets has become a new fashion for young people.
In March this year, General Secretary Xi Jinping emphasized during his inspection of Changdehe Street in Hunan Province that "history and culture are the soul of the city, and we must protect the city's historical and cultural heritage as if we cherish our own lives" and "protect the traditional blocks, ancient buildings, and cultural relics to preserve the history and context of the city."
Obviously, the architecture of the ancient town should not only "respond to all changes with the same", but also "survive with changes". In this regard, Changsha Kaifu District has made a pioneering move.
Since 2018, the Kaifu District Government has strictly adhered to the three principles of "unchanged street and lane pattern, unchanged spatial scale, and unchanged cultural memory", and has continued to promote the organic renewal of the block through the four major measures of "making up for shortcomings, fine points, excellent lines, and living films", not only dredging the underground pipe network of the block, but also building small fire stations, parking lots and other public facilities, and the protection of cultural relics and cultural services in the block have been significantly improved.
Among them, many cultural relics such as the Li Mansion Group, Chaozong Street Church, and the former site of Jinjiu have ushered in a new renovation under the organization and repair of the cultural and tourism department of Kaifu District; The Chaozong Street Historical Exhibition Hall, the New Culture Book Society and other mass cultural activity positions have been built, the protection of cultural relics resources has been strengthened, and the function of cultural relics in serving economic and social development has become more prominent.
Continue to upgrade and renovate to rejuvenate the old street. Last year, Chaozong Street was listed as a national tourism and leisure block, becoming a new traffic Internet celebrity in Changsha's treasure district, attracting many tourists to take photos and check in.
In addition to making a full contribution to the restoration of cultural relics, Kaifu District's thinking on the rejuvenation of ancient streets is more brilliant.
At present, Chaozong Street has formed development advantages such as cultural and creative design, trendy brands, and homestay catering, and has successfully created characteristic blocks such as Qili Sanfen and Gongyue Street.
Last year, Kaifu District established the Wanda-Chaozong Business District Alliance around building an international consumption center city pilot area. That is, with Wanda Plaza as the "bridgehead", it will connect to the historical and cultural districts and trails such as Xichang Street, Chaozong Street, and Xiyuan Beili to the north, accelerate the construction of a new generation of catering culture landmark projects in Wenheyou Xichang Street, and create a gathering area for online celebrity check-in consumption and urban slow life in series.
From the market atmosphere of old Changsha to the multicultural creativity of the new trend, the answer to why Chaozong Street in Kaifu District is out of the circle is self-evident.
Dripping stone is not a day's work. Returning to the origin of the topic, the key to the sustainable development of ancient towns and old streets lies in retaining their characteristics, knowing how to capture the hearts of young people and giving back sincerity with sincerity.
Source│Kaifu District Rong Media Center, 36 Krypton Hunan
Editor│Cao Shanshan first trial│Dai Kaiqin, Hu Yunhong, second trial│Yuan Jintao, third trial│Su Tiantian│Kaifu District Rong Media Center Submission mailbox丨 [email protected]
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