According to the latest statistics released by automotive media car industry Analysis, the top fifteen list of US car brand sales in 2021 is freshly released. In this list, Toyota won the championship with annual sales of 2,027,787 vehicles, and the two American brands Ford and Chevrolet ranked second and third respectively.
The list in 2021 is also quite intriguing. Among the top 15 car brands in terms of sales, Japanese brands and American local brands each occupy 5 seats, European Volkswagen, BMW, and Mercedes-Benz occupy 3 seats, and South Korean automakers Hyundai and Kia also occupy the list.
With the data, we must not only ask, what are the differences between the preferences of the Chinese automobile consumer market and the American automobile consumer market? Chinese users have a special love for SUV models, so which models do American users prefer?
From the list, we noticed that among the Japanese brands on the list this time, in addition to the familiar Toyota, Honda, and Nissan, Subaru and Mazda also joined the list, while Lexus and Tesla, which are popular in China, were not on the list. According to statista data, Lexus's U.S. annual sales in 2021 were 304,480 units, and Tesla's was 313,400 units.
Among the local brands in the United States, in addition to the Well-known Ford, Chevrolet and JEEP brands in China, RAM and GMC are not sold through formal channels in the Chinese market, but enter the Chinese market in the form of parallel imports, so the brand awareness and ownership are low. Although European brands are not popular in the United States, the American elite is still very recognized by Mercedes-Benz and BMW, and it is not surprising that Volkswagen is listed among them, but Audi, which is sought after in the Chinese market, is not on the list this time. South Korea's Kia and Hyundai ranked 7th and 8th in this ranking, and the results are also quite impressive.
According to the experience of living in the United States, a simple comparison was made between the Chinese automobile consumer market and the American automobile consumer market. First of all, in terms of brand selection, Chinese consumers are most fond of independent brands and traditional joint venture brands, such as haval, Changan, Weilai, etc. of their own brands, and among the traditional joint venture brands, FAW/SAIC Volkswagen, FAW/GAC Toyota, etc. are people's favorite brands.
In the US market, Japanese cars and local brands are the main targets of people's choice. Secondly, in terms of model selection, Chinese consumers have a deep affection for SUVs, while the US market is quite similar to the domestic market: full-size SUVs and pickups are the main objects of purchase by American consumers. Third, there are differences in vehicle configuration. Cars in the U.S. market have three main characteristics: first, like large displacement; second, the configuration is relatively simple, many models are fabric seats and no sunroof; third, the use of lights is very different, the front of the car sold in the United States has a yellow outline light, and many vehicle taillight brakes and turn signals are combined into one, and are presented in the form of red lights. Domestic cars pay more attention to the comfortable configuration of vehicles.
Below, we will take a look at the specific models of the US market are the most popular models.
Toyota Model: Senna
Speaking of Senna, do you think of uncle Bo's car in the movie "Beijing Meets Seattle"? When it comes to Senna, Xiaobian definitely has a say, because for a long time Xiaobian was open in the United States. Senna is not only loved by Chinese and Asians in the American market, but also favored by Americans.
It is no exaggeration to say that in some Chinese-inhabited communities, Senna accounts for almost half of the ownership. The interior is spacious, flexible, lightweight to drive, and has considerable fuel consumption. Similarly, the Senna here is a 3.5L V6 engine, but it's also basically fabric seats and doesn't have a sunroof.
Ford model: F150
Speaking of Ford, Americans will compare it to the symbol of american cars, and the F150 is the only representative of Ford cars. F150 is not only sought after by some young players in China, but also the first choice of many families in the United States, and police cars and rescue vehicles in some places are also the protagonists of the F150. The large body and practical body can be used to move goods and be suitable for travel fishing. It has to be said that the practicality of the F150 is really strong, which is also due to the relatively spacious roads and cheaper oil prices in the United States. However, the F150 is also developing electric models, after all, energy saving is the trend of the future.
Chevrolet Model: Saabban
Chevrolet's status in the minds of Americans is actually no lower than that of Ford. Chevrolet is also good at making full-size large SUVs, and Saabban is an outstanding representative. This car is not only a regular in the team of the president of the United States, but also a starring actor in some American dramas. In fact, in the American market it is also a popular model for Americans. Large body, large displacement, and absolute grasp of momentum are all reasons for choice.
Honda Model: Odyssey
Honda is also a very sought-after brand in the United States, although it can not be said that it is equal to Toyota's share of the US market, but it is still not to be underestimated. The Odyssey is a very successful model in the United States, but it is still necessary to knock on the blackboard: the American version of the Odyssey and the domestic Odyssey are still very different. The American version of the Odyssey uses a 3.5L V6 engine and is equipped with a 10AT gearbox. As a highly practical car, it is also deeply loved by Chinese and Asians.
Nissan model: ROGUE
Nissan ROGUE, that is, the domestic X-Trail. I want to get this ROUGE when I first rented a car in the United States. As a compact SUV, ROUGE is quite popular in the US market and is also a large number of models in the rental car dealership. It has Nissan's unique ride comfort, flexible direction, and low cost of using the car. In the US market, there is also an interesting little detail, that is, the BODY color of THE ROUGE is very rich.
JEEP model: Rubicon 4×e PHEV
JEEP is also a well-rooted brand in China, and there is no shortage of loyal users in the United States. However, JEEP has also struggled to transform in recent years, turning some classic models into electric, and Rubicon is one of them. As a company that only manufactures SUV models, JEEP has not forgotten the true color of off-road vehicles, and has integrated the electric form into the hardcore SUV, which can be described as a major breakthrough.
Hyundai Representative model: Shengda
South Korea's auto companies are also unwilling to let go of the huge market of the United States. The modern Shengda and the domestic model have a big difference: although they all use the design of split headlights, the American version of the Shengda grille is larger and more offensive. Shengda also grasped the characteristics of the American market's favorite SUV models, and constantly evolved Shengda, of course, the vast majority of its users are still Asian in the United States.
Kia Representative model: Jawa
As another outstanding representative of Korean cars, Kia is not to be outdone. Although the competition with his brother Hyundai is slightly inferior, Kia has its own selling points. The new version of Ka Wah was launched by seizing another selling point of the US market - MPV. Because Americans love big cars, Ka Wah is large enough in both appearance and interior space. Jiahua, which has a relatively stable shape, is also a good choice for many families.
RAM stands for model: 1500
The RAM brand is well known to the Chinese people, it should be the period of using the name "Ram", after all, its logo is a domineering sheep's head, and now it has replaced the logo with full-letter RAM. When people think of RAM, they also think of its pickup truck, the parallel imported model Horn. However, in the United States, its main model is still 1500, which shows how much Americans like pickup trucks. The 1500 also uses a 6.2L large displacement design, which is the same as the Ford F150 and Chevrolet Solod. Inside, the 1500 changes the gear lever into a knob, making it cleaner and more space-saving. RAM is also a beloved brand among Americans.
Subaru Model: Forester
Subaru has been tepid in the domestic market, but it is actually an undervalued brand, as evidenced by its big sales in the United States. Subaru is also one of the few automakers to date that uses horizontally opposed engines throughout the series. The Forester is one of the more common Subaru models in China. Speaking of Subaru, xiaobian students in the United States spoke highly of the car: this classmate once drove Subaru from Chicago to Los Angeles for three days, and returned the same way after a game. The approximate distance between Chicago and Los Angeles is more than 2,800 kilometers. Today, his Subaru has traveled 150,000 miles (1 mile = 1.609 kilometers), the performance is very stable, and he said that if he buys a new car, he will choose the Forester. This shows the excellent performance of the Subaru brand.
GMC model: Yukon
As a brand that is not common in China, GMC seems to be far away from us, but the caravans that were once GMC are also sought after by domestic tycoons. GMC is also an old car company in the United States, and its models are mostly SUV models, and the Yukon is a representative. In some parts of New York and Washington, the Yukon is loved by the elite. I hope that GMC will have the opportunity to enter the Chinese market and let more Chinese consumers have the opportunity to access this long-established brand.
Volkswagen model: Atlas
The influence of volkswagen brands in China naturally goes without saying much, but it is not easy to enter the sales list of the US market. It is well known that Volkswagen models are usually dominated by small-displacement energy-efficient family cars, but this does not seem to be very appetizing to Americans. The Atlas is like the domestic Tuon, although it is an SUV, it is not a full-size shape that Americans love. However, the usefulness of atlas is unquestionable. The different situations of Volkswagen brands in China and the United States reflect the different cultural differences between the two countries from one side, and it is indeed worth thinking about.
BMW model: X5
Although European brands are not popular in the United States, BMW is an exception; although Americans are keen on full-size SUVs, they still have a fondness for the X5, which is the charm of BMW. Xiaobian has also noticed that when many Americans choose SUV models, they will tend to BMW's X5, X7 and other luxury SUVs, abandoning local brand SUVs, after all, gold will shine everywhere. In addition to the larger displacement of the U.S. version of the X5, there is a general feature, that is, the rear taillights mentioned above are all brake steering two-in-one, and are red, which is very common in the BMW U.S. version of the model.
Mazda Model: CX-5
Similarly, it is a brand with different circumstances in the country and the United States. I have to say that Mazda's car is really good, whether it is styling or intrinsic quality, however, domestic users seem to feel that it is no longer fragrant. But it can't resist its momentum in the U.S. market. The CX-5 is the main model, equipped with a 2.5T turbocharged engine, and although the 2.5 liters in the United States is a "small displacement", this does not affect its performance at all. The impactful design style, coupled with the intrinsic quality, has given the brand a new lease of life.
Mercedes-Benz Model: S-Class
In the "Law of True Fragrance", no one seems to be able to stand alone, and this is also true in the United States. The giants of international companies and the top rich have become loyal fans of S-class. Especially in the US market, the top models such as Mercedes-Benz are still very recognized and loved, and it has to be said that Mercedes-Benz S has become an absolute synonym for D-class cars. While designing in accordance with American vehicle standards, the American version of the S-Class still continues the design of large displacement and high horsepower, and the large V8 is still the main force.