I remember that a few months ago, the BBA was still very "proud", Mercedes-Benz E-Class, Mercedes-Benz GLC did not have any discounts, BMW 5 Series and BMW X3 had a little discount, Audi A6L and Audi Q5L discounts were also greatly recycled, the name is: insufficient chips, limited production capacity. However, the end of the year is approaching, the preferential efforts of these models have increased, basically returning to the market before the "lack of core", and the BBA has opened the price reduction mode for the purpose of the end of the year, drawing a perfect end to 2021. For consumers, to be able to buy their favorite models at a lower price, it is clear that the recent purchase of a car is more cost-effective than the previous months, did not expect that the BBA will "welcome the year of the tiger" in this way.
Audi A8L Horch
Today we will talk about the Audi A8, which is a model with great discounts in the recent past, with a maximum drop of 394,400 yuan, which is a luxury D-class car with a very good price performance. Audi A8's biggest competitor is bmw 7 series and Mercedes-Benz S-class, but from the sales point of view, Audi A8 is the worst of the three of them, in the high-end luxury car market of more than 800,000 yuan, Mercedes-Benz and BMW's dominance is undoubtedly stronger than Audi, not only D-class cars, even if it is a luxury medium and large SUV, Audi Q7 is not dominant, it also can not sell BMW X5 and Mercedes-Benz GLE. Therefore, consumers are BBA, not ABB, when ranking first-line luxury brands.
Above the Mercedes-Benz S-Class, there is also the Maybach S-Class, and above the Audi A8, Audi is still missing a flagship D-Class, so Audi has returned to the Audi A8L Horch, forming a direct competitive relationship with the Maybach S-Class. Compared with the ordinary version of the Audi A8L, the Audi A8L Horch has a length of 5.45 meters, an increase of 130mm, but it is not as large as the Maybach S-class. In terms of recognition, the Maybach S-Class adopts a two-color body design, while the Audi A8L Horch is very ordinary, only replacing the front face of the net, the new net is the combination of Audi dynamic type and Zhiya type, both horizontal chrome trim, and vertical chrome trim, which is very dense.
Powerly, the Audi A8L Horch is equipped with a combination of 3.0T V6 engine + 48V mix system + 8AT transmission + quattro full-time four-wheel drive system, the maximum power is 340 horsepower, the maximum torque is 500 Nm, the power is very single, and the Maybach S-class provides a 6.0T V12 engine, the power system of the two is not in one dimension at all, of course, the price is not in one dimension, therefore, I will say that the Audi A8 is the main cost performance.
Some people say that Audi "does not deserve" the first-line luxury brand, its brand premium ability can not be compared with Mercedes-Benz and BMW, the discount is also comparable to the second-tier luxury brand, it should be kicked out of the "first line" and changed to Lexus, after all, the price of Lexus's models is very strong, and even has advantages over Mercedes-Benz and BMW. Is this really the case? First of all, you have to figure out a concept, that is, what is the division between "first line" and "second line"? Is it the size of the offer? Obviously not, it has only one criterion, and that is sales! The domestic annual sales of first-line luxury brands are about 500,000 units or more, and in addition to BBA, other luxury brands can not achieve this sales performance, even if the second-line luxury brands in the best sales cadillac, its domestic annual sales are only more than 200,000 units, the price of Lexus, the domestic annual sales of less than 200,000 units, therefore, Audi belongs to the first-line luxury brand worthy of the name, nailed, will not fall out of the line because of your doubts, after all, its sales data is there.
In terms of discounts, we learned from the Beijing area that the Audi A8 has a maximum of 394,400 yuan of discounts, but it is a 4.0T model, and the 3.0T models that consumers are interested in, the discount is more than 100,000 yuan, less than 150,000 yuan, its actual entry price is 741,700 yuan, I feel that this discount is general, there is still a lot of room for decline, to know that the 2.0T model of the BMW 7 series can also be bought more than 700,000. For about the same price, would you choose the 2.0T BMW 7 Series? Or the 3.0T Audi A8?
The working class simply can't understand the true meaning of high-end consumption, the same is a luxury D-class car, why do you have to spend hundreds of thousands or even nearly a million to choose these special models that only have small changes in the exterior interior and have limited configuration improvement? But for those who have the ability to spend, the exclusive labels of the Maybach S680 and Audi A8L Horch themselves will really show their role, which is also the value of their existence.