The 2021 report card | "Ford China 2.0" landed, with annual sales of 624,800 vehicles

On January 14, Ford Motor (China) Co., Ltd. (hereinafter referred to as Ford China) announced its 2021 sales figures, selling a total of 624,802 vehicles for the whole year, an increase of 3.7% year-on-year.

Among them, the Lincoln brand market performance is eye-catching, with annual sales of 91,621 vehicles, an increase of 48.3% year-on-year, setting a record for the best annual sales since the brand entered China. It is worth mentioning that the domestic SUV "Three Musketeers" accounted for 90% of total sales, and localization has become the key to Lincoln's foothold in the Chinese market.

A total of 237,646 Ford brand passenger cars were delivered throughout the year, essentially the same as the same period last year.

Under downward pressure from the market, in the commercial vehicle sector, ford brand and Jiangling brand commercial vehicles sold 264,237 units for the whole year, slightly lower than the same period last year. However, the light bus models represented by Ford Transit and Jiangling Teshun, as well as Jiangling brand pickup truck models, still showed contrarian growth, both of which increased by 4.9% year-on-year. Among them, the light bus model set a record high in Sales in China with 94,105 units.

"I am delighted to see the Ford China 2.0 plan landed and begin to pay off." Chen Anning, president and CEO of Ford China, said that Ford has brought consumers younger and intelligent high-end models through innovation and accumulation in electrification, artificial intelligence technology, digital technology, product and service experience in the Chinese market.

In order to accelerate Ford's electrification transformation in China, Ford launched the Mustang Mach-E and opened 25 Ford Select high-end smart electric vehicle exclusive brand city stores, using a direct sales model. In terms of intelligence, Ford launched the SYNC+2.0 Intelligent Mobility Interconnection System, the new BlueCruise L2+ level of active driving assistance, and based on the intelligent interconnection network architecture (FNV) to create a "better understanding of you" intelligent cockpit and "more road- intelligent driving", as well as continuous optimization of iterative product experience of the vehicle OTA and other industry-leading intelligent technologies. In terms of product and service experience, Based on the service concept of "valet as a family", Ford builds a new customer experience ecosystem with "digital empowerment and experience co-creation", and gradually establishes a new type of customer relationship that is "always online".

"In the future, through the innovation of electrification and sales models, as well as further increased investment in the field of intelligence, Ford will bring consumers more of the products and technologies they love." Chen Anning said.