If Mazda is the most popular of the many main "driving control" brands, then Mazda 3 Axela is the lowest threshold for having a real "driving control", and it is precisely because of this that this car is popular with many young people. However, in the domestic A-class car market, the sales of the main driving control models are often relatively general, so some models will compromise on the driving control. But it seems that only the Mazda 3 Axela persevered and performed well in terms of sales. More importantly, at this critical point in time a few years ago, Mazda 3 Axela's performance was still very good. So the question is, how is this car doing now? And who is buying it?
Sales have continuously exceeded 10,000, and there is more than enough than the upper and lower
Judging from the sales volume in November last year, the Mazda 3 Onksela sold more than 10,000 units, and the cumulative sales volume from January to November exceeded 84,000 units, which is not the top in the joint venture compact car market, but it is also at the upper-middle level. In addition, the sales performance of the Mazda3 Unxella has also been very stable in recent months, continuing to exceed 10,000 units, with sales of nearly 12,000 units in September last year and more than 10,000 units in October last year. This is not easy for a joint venture A-class car that focuses on driving control and sports.
In the Mazda 3 Onxella product series, the best sales are the "2021 2.0L Automatic Elegant Version" priced at 142,900 yuan, the main reason is that the 1.5L model is very ordinary in terms of power and configuration, and it is difficult to get involved with "sports", so few people buy it. In addition, as a 2.0L mid-equipped model, it has more 18-inch aluminum alloy wheels, cruise control, sunroof and other configurations than the minimum one; more leather seats than the next low-end car. Regardless of practicality or sense of grade, the performance of the "2021 2.0L Automatic Quality Edition" is better. Compared with the more expensive models, the "2021 2.0L Automatic Quality Edition" has less technology and practical configuration, but the cheaper price still makes this car more cost-effective.
8,000 discount is not large, and the hot sale is more than 150,000 yuan
Compared with some joint venture A-class cars with preferential rates of 20,000 or 30,000 yuan, Mazda 3 Axela's preferential margin in China has not been too large, even if it is the New Year immediately, 8,000 discounts are quite stable, and the specific preferential details are as follows:
The whole series of models are preferential of 8,000 yuan, taking the "2021 2.0L Automatic Elegant Edition" with a guidance price of 142,900 yuan as an example, the hard cost includes insurance costs (about 5,000 yuan), license fees (1,000 yuan), purchase tax (about 13,938 yuan), and the final landing price is about 152838 yuan.
In terms of car sources, Mazda3 Axela generally has few existing cars in 4S stores, but this is not that the manufacturer does not have a car to the dealer, but they mostly use "order-based" sales, that is, after the consumer places an order, the 4S store asks the manufacturer for a car. Therefore, most consumers have to go through a waiting period between buying a car and picking up a car, fortunately, the time is not long, only about 7 days, of course, except for special models/colors.
Now it's not worth buying Anksela, why are there still people on the top?
According to our understanding, there are generally two kinds of people who choose Mazda 3 Axela, a young lady who only looks at her appearance, and a young man who pursues sports/driving control. Most of their cars are family-funded, so they like it, so they have a fondness for the ideal car with high appearance, sports and excellent driving control, compared to the price impact.
Mazda 3 Axela has a sporty appearance, excellent driving control, which can be said to be a unique presence in the same level, in addition to the Mazda brand itself in the country is more special, has a very distinct brand personality, so it is more popular with young people. Of course, the small space and low configuration are also the drawbacks of the Mazda 3 Axela, which is not suitable for family use. Meanwhile, the Mazda 3 Axela's terminal price has been less friendly, and although the 1.5L model has a lower guidance price, the mediocre power and only equipped with 16-inch aluminum alloy wheels are much inferior to the 2.0L model. The 2.0L hot-selling model is less than 130,000 yuan after the discount, which may look slightly higher than other A-class cars in the same level, but in the eyes of potential customers, there is actually not much difference, so even if it is not worth buying it now, there are still people who are willing to pay.
Finally, let's take a look at the Mazda 3 Axela, and the popular volkswagen Sagittarius in the same class
The Mazda3 Onksela 2.0L model has a maintenance cycle of 10,000 km or 6 months, and the price of small maintenance is about 500 yuan. The maintenance cost of driving 60,000km in three years is about 4,200 yuan, an average of about 1,400 yuan per year. If fully synthetic oil is used, annual maintenance is also feasible.
The maintenance cycle of volkswagen Sagittarius 1.4T models is 5000 km or 6 months, the conventional maintenance cost is 536 yuan, and the maintenance cost of 60000km for three years is about 6662 yuan, an average of 2220 yuan per year. Compared to the Mazda 3 Axela, it is a bit more expensive.
In addition to the problem of using the car, the residual value rate of the vehicle is also of great concern to everyone
This 2016 model of "Unxella", almost 5 years of time, traveled 30,000 kilometers, the mileage is not much, now selling 78,000 yuan, the retention rate is average, if it is a 2.0L model may be better.
This Volkswagen Sagittarius, which was licensed in September 2017, has been opened for 48,000 kilometers for more than 4 years, and the price of the second-hand car is 92,300 yuan, and the retention rate is quite high, but it is between the current models with a large preferential margin and has undergone a major change, so the actual price of this Sagittarius can be lower.
summary:
Mazda 3 Onxella product characteristics are very distinct, the main sports and control, the target group is basically young people, so most of the product points can still fit, so overall there is a certain market, which can be explained from the continuous monthly sales of 10,000 units. However, even so, in the case of only 8,000 discounts a few years ago, the choice of Mazda 3 Axela is still worthless, after all, compared to the previous more than 10,000 yuan of discounts, it is still less. So my advice is that if you're not in a hurry to pick up the car, you can wait until later.