In the past two days, the removal of the plaque at Evergrande's Shenzhen headquarters has attracted widespread attention. Recall that when Evergrande moved its headquarters from Guangzhou to Shenzhen in 2017, it can be described as unlimited scenery, and it should be known that Evergrande was the first housing enterprise in China. But now that it is in a deep debt crisis, Evergrande is obviously no longer the Evergrande at that time. In order to save costs, Evergrande also had to choose to lease back the Shenzhen headquarters building and return to its hometown in Guangzhou.
Through this incident, in fact, we can also see that Evergrande's situation is indeed not very optimistic. Although Evergrande's recent "baojiao" work has made obvious progress, 39,000 suites were delivered in December, which slightly eased its own situation. But it is clear that in the face of nearly 2 trillion yuan of debt, Evergrande's financial pressure is still extremely great.
What's more, China's property market is now in a "cooling period". In this environment, Evergrande wants to solve its own debt crisis by relying on real estate business alone, which is obviously unrealistic. However, it should be noted that Evergrande also holds other trump cards in its hands, such as Evergrande Automobile's new energy vehicle business.
As early as the end of 2017, Evergrande, as a real estate giant, began to enter the seemingly unrelated car manufacturing market. And Evergrande is very keen on car manufacturing, and the cumulative investment in these years is less than 50 billion yuan. In 2021, when Evergrande was mired in debt, as the core figure of Evergrande, Xu Jiayin announced the decision of Evergrande to fully transform into a new energy vehicle company.
It is not difficult to see that Evergrande is betting on the new energy vehicle business with the hope of solving its own debt crisis. Based on this, the new energy vehicle business can be said to be the biggest trump card in evergrande's hands.
New energy vehicles are the hottest outlet industry at present, and the profit margin is indeed enormous. Therefore, once Evergrande succeeds in building cars and the sales situation is good, its own capital situation can indeed usher in a great improvement, and it is no wonder that Evergrande will bet its hopes on this.
On January 12, the official blog of Evergrande Automobile released the news: its Hengchi 5 model has successfully rolled off the production line in Tianjin factory, and Evergrande Automobile has really come!
In fact, as early as November last year, Evergrande Automobile had completed the declaration of Hengchi 5, and many people at that time thought that the model might be officially rolled off the production line in 2021.
But what no one expected was that in the second round of the list of the Ministry of Industry and Information Technology of China, the name of Hengchi 5 disappeared. As soon as this report came out, it immediately attracted widespread attention, and everyone thought that Evergrande had made a car and there was something "moth". However, despite the continuous negative speculation from the outside world, Evergrande officials have never stood up to explain.
Then, in late December, there was news on the Internet: Hengchi 5 has successfully rolled off the production line in tianjin. This time, Evergrande came out to refute the rumors, saying that this is just the internal production line through, and there is still a distance from the official off-line.
But that time the rumors of Evergrande also confirmed a fact, that is, Hengchi 5 is not far from the official landing of the line! Sure enough, just 12 days after 2022, Hengchi 5 really came!
It is worth mentioning that although Hengchi 5 has now been off the production line, it is reported that the official mass production of the model will not wait until around August this year. Therefore, in a short period of time, Evergrande cannot make money by selling cars. More critically, whether consumers will pay for Hengchi 5 is still unknown.
From the actual situation, the decline in the market value of Evergrande Automobile is very amazing. At its peak, Evergrande Automobile's market value once exceeded HK$700 billion. However, as of the close of trading on January 13, Evergrande Automobile's market value was only HK$37.52 billion.
Based on this, many friends are skeptical about whether Evergrande Automobile can carry the banner of Evergrande's development. The biggest key point now is what the sales situation of Hengchi 5 will be after the official mass production. If it sells well, then the market value of Evergrande Automobile will increase rapidly. After the huge amount of funds returned, Evergrande is also expected to solve its own debt crisis.
What do you think about this? Feel free to leave a comment below to discuss.
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