Looking back on the past three years, China's auto market can be called a bumpy road. From the slowdown in growth in 2019, to the epidemic in 2020, to the chip shortage in 2021, almost all car companies are facing severe challenges; the mismatch between supply and demand on the consumer side and the supply side has led to problems such as inventory backlog, preferential reduction, and slow delivery, which is particularly evident in the past 2021.
In the context of polarization, the situation of survival of the fittest has been initially established, and unexpectedly, the independent brands that were once easily underestimated have shown great potential in continuous development. Just entered January, the major independent brands have successively released the report card, Geely Automobile, Great Wall Motors and Changan Automobile as an independent "iron triangle", steadily on the top 3 sales. What is the strength of the independent brand that represents the strongest strength of domestic cars? From the following inventory, I believe that everyone can know a little bit.
The auspiciousness has been winning consecutively, and the wings are getting fuller and fuller
It is no exaggeration to say that today's Geely Automobile has been called a "household name". Since the acquisition of Volvo in 2010, the development of Geely Automobile has entered the fast lane, whether from the perspective of revenue status or technology accumulation, it has achieved leapfrog improvement. Today, Geely Automobile Group owns Geely, Lynk & Co, Extreme Kr, Lotus, Volvo and other brands, with a very considerable volume.
Official data show that Geely Automobile's total sales in 2021 are 1328029 vehicles, which is basically the same as the sales of 1320217 vehicles in 2020 and slightly increased slightly, at the same time, there are several very important data, that is, the cumulative sales of the "China Star" series exceeded 210,000 vehicles, the Lynk & Co brand set the highest annual sales record of 220516 vehicles, and the annual sales of new energy vehicles was 100126 vehicles. Around these three aspects, we can see what Geely Automobile did last year.
First of all, with the successive listings of Xingyue S and Xingyue L, with the continuous hot sales of Xingrui, Geely's "China Star" series has taken shape, and the three have not only broken through the price ceiling of 150,000 yuan, but also brought the strength of "same price competition" with the same level of joint venture models, achieving a real sense of brand upwards. Of course, this is inseparable from the solid foundation laid by Emgrand and Boyue for many years, and the arrival of the fourth generation of Emgrand and Boyue X has also brought many surprises.
In addition, as a "new generation" player, the Lynk & Co brand has steadily exceeded the 200,000 unit mark in only five years, and the Lynk & Co 03+ that has set up a "sports benchmark" and the Lynk & Co 01 that has entered the European market have received a lot of praise. At the same time, with the help of geometry and extreme krypton focus on new energy brands, Geely Group's new energy sector has also ushered in vigorous development, and has gained a certain right to speak in the future automobile market competition. Geely Automobile has set its sales target for 1.65 million units in 2022, and it is worth looking forward to whether it can be achieved.
The Great Wall exerts its strength to expand its overseas territory
When it comes to the "net red brand" in 2022, Great Wall Motors is definitely one of them, and although the fancy naming strategy will cause different opinions, it has brought full benefits to the real attention and sales. Official data show that Great Wall Motor's cumulative sales in 2021 reached 1280993 vehicles, achieving a year-on-year increase of 15.2%, and in a wailing environment, the gold content of this report card is higher.
Last year, as the brand's meritorious model, the Haval H6 ushered in a replacement, backed by the "lemon platform", its all-round product strength has been improved, more cater to the preferences of consumers, the cumulative sales of 770008 vehicles throughout the year. Of course, in the era of intelligence, Mocha and Macchiato under the WEY brand also have differentiated advantages and become the best spokespersons for the "coffee platform". In addition, the independent tank brand also lived up to expectations, and the still hot tank 300 and the much-anticipated tank 500 have become the traffic code of the industry.
It is worth mentioning that the Euler brand, which focuses on female users, and the Great Wall Cannon series that deeply cultivates high-end pickup trucks, has injected fresh blood into the domestic car market, and won 135028 and 127940 vehicles last year, becoming the head player in their respective fields. In terms of overseas markets, Great Wall Motors sold 142793 vehicles in the whole year, achieving a year-on-year increase of 103.7%, and the expanding global territory and the mentality of thinking of danger in times of peace are expected to help Great Wall Motors go further and fly higher.
Chang'an is catching up, and its position is becoming more and more stable
With the release of the Blue Whale Power brand and the best-selling of Changan CS75PLUS, Changan Automobile has ushered in an era of sales explosion in the past two years, and its Yidong PLUS, CS series, and UNI series have become players that cannot be ignored in various fields. This conclusion can be verified from the recently released sales data.
In the whole of 2021, the cumulative annual sales of Changan Chinese brand passenger cars exceeded 1.2 million units, achieving a year-on-year increase of 23.1%, which can lead most joint venture brands in terms of volume and growth rate. Quite rare, the CS75 series has achieved sales of more than 280,000 units, and the UNI series, which is still dominated by UNI-T and UN-K, has also harvested more than 120,000 units of sales, and is widely distributed in the 100,000-200,000 SUV market; and the Yidong series, which has an annual cumulative sales of more than 170,000 units, and the upcoming UNI-V, have strengthened its footsteps in the field of cars.
In addition, under the wind outlet of the new energy era, Changan Benben E-Star has gained a firm foothold in the 50,000-class mini-car market with the advantage of breaking 300km endurance, with an annual cumulative sales volume of more than 70,000 units; while Changan Auchan's annual sales have reached 228,000 vehicles, providing consumers with a richer car experience. Today's Changan Chinese brand passenger cars have found their own development rhythm and sales code, and I believe it will also bring more surprises.
Conclusion: To sum up, the annual sales of the above three independent top three exceeded 1.2 million vehicles, achieving year-on-year growth, while also resisting the "cold wave" of the automobile market, which made most joint venture brands also very envious. Under the advantage of "snowball", independent brands will also bring products that are closer to the needs of the Chinese people and have competitive advantages, and presumably the competition in the car market in 2022 will also be extremely fierce.