In the past, many car owners and friends will focus on cost performance before buying a new car, but as everyone's car consumption concept becomes more and more mature, the car retention rate has also become an important reference for buying a car, because the vehicle with high retention rate is generally good in terms of ownership, market reputation and vehicle quality.
Recently, an institution released the "2021 China Automobile Retention Report", which shows that the retention rate of most domestic automobile brands has increased, of which the self-owned brands have significantly increased compared with the 2020 annual retention rate, ranking fourth with a third-year retention rate of 58.59%, crushing brands such as the United States and France. Let's take a look at it with Brother Reel.
Joint venture car: Japanese is generally stronger than The German system
First of all, it must be admitted that the retention rate of the joint venture brand is still ahead of the independent brand, but the retention rate of the joint venture brand models at various levels is also very different, and the main reason for the higher retention rate is the Japanese model, and the retention rate of many hot-selling models has always been higher than that of German competitors at the same level. First, let's take a look at the retention rate of different classes of models.
In the most competitive mid-size sedan market, the Japanese won the German system with a clear advantage, the GAC Toyota Camry won the championship with 81.2%, and the GAC Honda Accord occupied the second place with 80.2%. As one of the three masters of the traditional Japanese B-class car, camry has always had a good reputation, in addition to the advantages of Japanese cars with fuel saving and low failure rate, its hybrid system is also a major advantage.
The next 3-5 are luxury brands of Mercedes-Benz C-Class (76.32%), BMW 3 Series (74.3%), Audi A4L (68.8%). The reason why these three cars can maintain such a high retention rate, in addition to being a popular model itself, is also affected by the shortage of chips and cannot be delivered normally, resulting in an exceptionally good response to its second-hand market.
In the field of medium and large cars, we can see more luxury brand models, and the Beijing Benz E-Class ranks first without suspense. Putting aside the effect of Mercedes-Benz brand power, the performance of the E-class, whether in appearance or configuration, is extremely catered to the needs of consumers at this level, but the cost of car maintenance in the later period has been complained about. It is worth mentioning that in the list of the retention rate of medium and large cars, the FAW Toyota Crown, which has been discontinued, is the only non-luxury brand model among them, and the main reason for this achievement is that Toyota brand strength and consumers have a deep affection for the crown. Interestingly, cadillac CT6 is also among them, with a three-year retention rate of 56.18%.
In recent years, the sales growth rate of MPV models has also received widespread attention, because the MPV models have unique advantages in terms of space, and MPV users are mostly just needed, so the retention rate of MPV is significantly higher than other levels of models, and the one-year age retention rate of many MPV models exceeds 90%. Among them, SAIC-GM-Buick GL8 retains the first place, with its 3-year retention rate reaching 83.95%. As sister models, the Odyssey and Alexand are ranked two and three, and the excellent space practicality, as well as the low fuel consumption and quietness brought by the i-MMD hybrid system, are its unique advantages. Next, with the listing of heavyweight models such as Toyota Xena and Volkswagen Weiran, the ranking of the retention rate of MPV models is expected to usher in new challenges.
Independent brands are all-round promotion, and tank 300 is the highlight
In addition to the eye-catching performance of Japanese models, with the gradual increase in the market share of independent brands and the rising trend of product quality, we find that the retention rate of independent brand models is also rising, and the gap between them and joint ventures and imported brands is getting smaller and smaller, and even many excellent independent brand models appear at the top of the retention rate rankings.
First, looking at the compact SUV field, although there are many players in this segment, the top of the retention rate list is firmly occupied by the tank 300, and the lead is very large. This is also due to its excellent off-road performance and unique positioning, which is quite popular in both new and used cars. The second place is the perennial sales champion Haval H6, with a high cost performance and market reputation, with a good retention rate.
In addition, Lynk & Co 01, Changan CS75, GAC Trumpchi GS4 are all familiar models, and the retention rate gap between them is not very large, and the one-year retention rate is 80% or more. These models are currently the hot sellers in the independent brand, and their hot sales also have a great help to their retention rate, after all, some people want to buy it when they are hot, so the second-hand price will naturally rise.
Nowadays, the new car market of independent brands is very weak, but it is different in the second-hand car market. We can still see baojun 310, Geely King Kong and other old products circulating in the market, and the retention rate is not bad. The reason is that small cars are low in price and do not have much premium space, so there is limited room for depreciation. But in general, the traditional small car market is obviously shrinking compared with other car markets, and it will even be replaced by pure electric vehicles in the future.
The retention rate of new energy vehicles returned to rationality, and Xiaopeng surpassed Tesla
Compared with fuel vehicles, everyone is more concerned about the retention rate of new energy vehicles, which has been affected by the battery attenuation and endurance limitation of new energy vehicles, and the retention rate of new energy vehicles has been at a low level for a long time. However, from the latest official data, the retention rate of new energy vehicles is gradually rising.
In the list of pure electric vehicle retention rate, the popular Wuling Hongguang MINI EV surpassed a number of high-end models and won the first place in the retention rate of pure electric vehicles. For the victory of the Hongguang MINI EV, it is not surprising in the eyes of The Brother Ofs, the starting price of the new car of 28,800 yuan makes it have a high cost performance, and the depreciation space is limited.
For example, the Model 3 (84.67%) that previously led the market segment was surpassed by the Xiaopeng P7 for the first time, and the Model X and Model Y also fell out of the top ten list. This is not surprising, on the one hand, Tesla model prices often change, the rate of price reduction is greater than the rate of depreciation; on the other hand, Tesla's continuous negative, but also an important factor in the decline in its retention rate.
It is worth mentioning that the list shows that in addition to the Porsche Taycan and Tesla Model 3, Model Y, the rest of the models are Chinese brand models. For example, BYD Han, GAC Aion V, NIO ES6, GAC Aion S, and BYD Tang ranked sixth to tenth respectively. As can be seen from the ranking of the retention rate of pure electric vehicles, the models of independent brands are already in a relatively leading position.
Write at the end
From the "2021 China Automobile Preservation Report", it can be clearly seen that the retention rate of Japanese brand models is relatively high, which is in line with the evaluation of Japanese models by most consumers. In addition, the retention rate of independent brand models has been greatly improved, and the retention rate of pure electric vehicles has also returned to rationality, which shows that domestic consumers' recognition and confidence in independent brand cars are steadily increasing. It is worth noting that the retention rate is not the only factor to consider when buying a car, so you don't have to be too attached to the retention rate and buy a suitable car.