On January 12, Huangjia Review reported that WeChat is testing a new feature, part of the content and pictures of the circle of friends will be folded, and multiple ads posted by the same person will be folded in a collection page. Xiao Lei himself has not yet discovered this situation, and the function should still be in a small range of grayscale tests.
At present, the situation understood is that micro-business or purchasing users send multiple similar pieces of content in a row, which may be stored and folded, and only display "XXX and other multiple pieces of content". It is also possible that the content of some multi-image images will be collapsed, showing only the text in front of the copy. It is not clear what specific situations will be folded, but one thing is for sure, micro-business is really unable to brush the screen.
Xiao Lei learned that the WeChat circle of friends will also fold and display some content in the past, such as large paragraphs of text, similar copywriting, etc., as well as the more common "full text/collapse". The above is only a folding of the text part, and the picture is still displayed as usual.
With this new feature of WeChat, the pictures will also be folded directly, which will make the circle of friends look cleaner, save the traffic consumed by loading pictures, and will not be occupied by a large number of pictures too much mobile phone storage. For ordinary users, they will no longer feel that brushing the circle of friends is the same as brushing the advertising wall, and the experience is improved. The micro-business users are likely to be hit hard, the content released is directly blocked, and the effect of advertising in the circle of friends is greatly reduced.
I believe that many people's WeChat circle of friends, more or less there will be some micro-business, purchasing, for these friends if you directly block the circle of friends and worry about missing some key content, open the circle of friends to see them every day to send advertisements. Many micro-businesses or purchasing agents sometimes publish several pieces of content at the same time, and dozens of messages can be sent a day, and the screen is full of small advertisements.
Many people can't stand this kind of thing, in the past, everyone only had the option of "blocking the circle of friends", and now there is finally a friendlier way to deal with it. For these folded advertisements and multi-image content, everyone can choose to watch or not to watch according to actual needs. There is no need to block friends to affect feelings, nor do you need to suffer from small advertisements in the circle of friends.
This feature may seem unfriendly to weChat users, but it may be able to screen customers. After the advertisement is folded, if there are still people who take the initiative to send messages to understand the goods, these people must have the idea of buying. WeChat can classify and treat this part of the user specifically, which will be better than casting a wide network to advertise.