laitimes

"Micro-business queen" Zhang Ting's exposure, Huang Lei's divine operation 6 years ago

author:Elegant grapefruit 8n

It has been several days since the investigation and handling of Mr. and Mrs. Zhang Ting's company, because this incident has three main characteristics, namely, the long time, the large number of people involved, and the large amount of funds involved.

"Micro-business queen" Zhang Ting's exposure, Huang Lei's divine operation 6 years ago

The official did not make much follow-up announcement, just released a key message that was inconvenient to disclose the specific number of people, but there were still various indications that Zhang Ting and he were having a hard time this time.

However, compared with the investigation of the couple, more netizens are curious about another question, that is, if there is really something wrong, will the celebrities on the platform of Zhang Ting and his wife be responsible?

"Micro-business queen" Zhang Ting's exposure, Huang Lei's divine operation 6 years ago

Everyone knows that TST under Zhang Ting's name can have such a large trading volume today. In addition to hype slogans, the star effect is also a key factor. In 2013, Mr. and Mrs. Zhang Ting founded Shanghai Darwin, focusing on cosmetics. And skin care products, in the operation of the TST skin care brand as the main body, began to recruit agents nationwide, posted a large number of franchise advertisements, throwing slogans to the sky, which is very ordinary office workers monthly income of dozens of 80 years after the package mother to take the baby home for a year to easily get Porsche.

"Micro-business queen" Zhang Ting's exposure, Huang Lei's divine operation 6 years ago

However, this alone is not enough. With the contacts accumulated in the entertainment industry for many years, the couple invited several friends to enter the circle as a platform from time to time, and further deepened their credibility with the help of the star effect. Their own products. A few years later, in addition to Zhang Ting himself, there are no less than dozens of celebrities who support TST. As early as 2014, many celebrities liked on Weibo. In addition, Xu Zheng and Ms. Cao Ge are also helping them promote their products. People can often be seen posing for photos on Zhang Ting's social platforms.

When netizens dug deeper into the development process of TST, they were surprised to find that when Huang Lei promoted TST in 2014, he deliberately added four words of friendship forwarding. You know, TST was only established for less than two years. For the stars who stopped supporting, Huang Lei deliberately added a friendly forward during the promotion.

"Micro-business queen" Zhang Ting's exposure, Huang Lei's divine operation 6 years ago

In the early years, Xu Zheng met Zhang Ting and became friends because of his love through time and space. Under Xu Zheng's introduction, Tao Hong also knew Zhang Ting. The two families not only had a close relationship and became girlfriends, Zhang Ting did not forget to help in making money. When Zhang Ting and his wife were doing real estate, they not only brought Tao Hong into the business, but also brought Tao Hong into the market after creating beauty products. That's what happened. Huang Lei and Tao Hong have been friends in the circle for many years and look forward to their help in spreading.

However, compared with other celebrity endorsement propaganda invasion Tsim Sha Tsui, Huang Lei seems to have seen the essence of the matter from the beginning. A simple friendship forwarding sentence, let you prevent problems before they happen, content and happy. Second, when they help their friends spread, they also draw a line between themselves and TST. From this alone, we can see Huang Lei's wisdom. A few days after The company of Mr. and Mrs. Zhang Ting was investigated, the TST official responded positively, saying that the company's operation was normal and would actively cooperate with the relevant work.

The response did not quell the controversy. Instead, it exposes the public to more of the hidden secrets behind TST. On December 30, an agent who called himself TST broke the news that TST's products were mainly sold to agents. Wave after wave of cutting leeks. Once the agent reaches a certain level, it can become the so-called chairman, that is, it is possible to open a company to develop the agent, but there is a premise that it needs to recruit 100 people and maintain 100,000 sales/month, during which many people become addicted. To make more money, they run around with family and friends. Some people, until they betray their loved ones, do not see the truth of the matter. Some netizens who have done TST agents broke the news that they sold more than 100 yuan of masks, and their cost was only 4 yuan.

No wonder that in recent years, TST's live yeast products have almost become a regular customer of 315 complaints, and word of mouth has declined again and again. Many users have accused the skin of different degrees of symptoms after using related products, and the quality of the product is not good. Marketing means have crossed the line again, and Zhang Ting storm is actually a matter of time.

Tao Honghui suddenly chose to retire in the middle of November 2021, afraid that he had already sensed that something was wrong.

Read on