Preface
People of the world, have you ever thought that these two "poor boys" who have been coldly regarded since childhood could make a fortune in just a few years and live an enviable life of a wealthy family? Who around you and I has never been impressed by their "success studies" and dreamed that one day they would be able to earn enough money like them?
But who would have thought that this once-brilliant "micro-business emperor" turned out to be foxes in tiger skin, and their hands were covered with dirty deeds that defrauded people of money? To talk about the "dark side" of this couple, we have to start from the beginning.
Zhang Ting is famous, but that's it
For the post-80s and post-90s, the word "Zhang Ting" may be unfamiliar. But for those in their forties, her name is a household name.
This Beijing girl, born in 1976, has had big eyes and a sweet smile since she was a child, and she is indeed a good skin for her ancestors. After entering the film and television industry, Zhang Ting began to become famous. Although she has been active in the film and television industry since then, the TV series and movies she starred in are all low-cost small productions with no selling points.
Occasionally, one or two applauded works will pop up, but for an "aunt" in her 30s, it is very difficult to stay popular. In this way, Zhang Ting has been in the film and television industry for more than ten years, and gradually he is old enough to only play some "little mother" or "big sister" roles.
She was still a serious actor in the initial stage, and although she didn't make much money, she was passable. didn't think about it, but at this time, he neglected to take precautions and fell into an erosive and exciting "extramarital affair".
The extramarital affair was exposed and was personally attacked by cyberbullying
In 2005, Zhang Ting fell into a "scandal" because he starred in a TV series "Man Leaving Home" with the theme of domestic violence. Someone in the crew secretly filmed the sneaky intimate scene between her and the actor Lin Ruiyang, and the two sides were exposed to the "splitting legs" scandal. At that time, Zhang Ting was married, and her husband's name was Meng Fei, who was a good choreographer and director in front of and behind the scenes.
As soon as this incident broke out, Zhang Ting and Lin Ruiyang were immediately scolded by netizens. The two were not only scolded as "scumbags and scumbags", but also greeted the whole family. The person concerned did not respond positively, but chose to flee and disappear. Afterwards, Zhang Ting's husband Meng Fei divorced her directly, and the hover's paper of love was torn to shreds.
Zhang Ting, who has almost no net worth, has been disgraced since then, and she was once forced to the point of homelessness. At that time, although Lin Ruiyang also destroyed his future, he also had some turnover savings. So the two hid in Tibet for a few years, until 2010, when they re-entered the tide of their careers in Shanghai.
The era of micro-business is coming, and the time and place are favorable
Zhang Ting and Lin Ruiyang, who had just settled in Shanghai, originally wanted to be famous here and continue to work in film and television. Unexpectedly, the wave of social development far exceeded their expectations. 2010 was a critical period for the rise of the emerging business wave of micro-business in China. This year, the development of the mobile Internet is beginning to advance by leaps and bounds, and "WeChat" also came into being.
Emerging marketing models and sales channels have been developed: they gather popular development agents online, market their products through new media channels such as WeChat and live broadcasts, and the agents take the opportunity to earn a share. Soon, this frenzy of micro-business swept across the country, making countless young people and grassroots people restless. It is difficult to get rich after working for a lifetime, so I simply took advantage of the business opportunity to start a micro-business to make money.
Zhang Ting and Lin Ruiyang, who were penniless, were also completely engulfed by this heat wave. With some of their remaining connections in the entertainment industry, the two hit it off and decided to start a micro-business company in Shanghai.
In 2013, Zhang Ting and Lin Ruiyang officially established the "TST Court Secret" cosmetics company in Shanghai and began to do a big business of micro-business. From the very beginning, the two played with a high level of "operational" intelligence. They found some friends in the same family, such as Song Jia, Yang Yi and other well-known actresses, and made endorsements for the product.
At the same time, the two also tried their best to package themselves on the Internet, and made up an inspirational story of "starting from scratch from the bottom" and "tenacious struggle to realize their dreams". Lin Ruiyang also deliberately exaggerated the tragic experience of his parents who died and grew up in an orphanage since he was a child, so as to win sympathy and trust. But in fact, he is just a child of an ordinary family.
With Zhang Ting's personal promotion, the "Court Secret" brand under the careful operation of the two became an instant hit. Neighbors, friends and colleagues were all impressed by their carefully woven "life inspirational sister" persona.
With this careful packaging, the sales of the product will naturally increase. Zhang Ting even wantonly posted luxury cars and mansions in the circle of friends, deceiving those poor agents who took the bait: "As long as you work hard, you can also become rich like us!"
As a result, these money-hungry citizens were all recruited one after another. They either spend a lot of money to join the agency, or borrow money to buy products to use as inventory, hoping that they can grab a huge amount of money. But who would have thought that they were just carefully used by Zhang Ting and his wife and became the brushers of this pair of "commercial treachery".
The life of a wealthy family is full of luxury
Since Mr. and Mrs. Zhang Ting started the "TST Court Secret" transaction, banknotes have been pouring towards them like a rolling river. In just five years, their family's bank deposits have saved more than 30 billion yuan!
With so much money to roll over, Mr. and Mrs. Zhang naturally began to go on a shopping and investment spree. This pair of "little people" who were once poor and surrounded by walls suddenly showed that they were rich and magnificent.
In addition to their residences in Shanghai, the couple have also purchased more than a dozen luxury apartments and villas in other cities in China. Even overseas real estate, they have purchased more than 10 places, all over Europe and the United States and other developed regions.
False propaganda methods are crude and have harmed countless greedy agents
You may be surprised, how can Zhang Ting and his wife have so much money to squander luxury goods? In fact, their wealth mainly comes from the "pyramid scheme empire" operated by TST Ting Secret. At the beginning, Zhang Ting used his star influence to attract many friends to join as an agent. She hyped up TST products on social media and falsely claimed that the products had a "natural additive-free" selling point.
But in fact, internal sources circulating within the company pointed out that these so-called natural and organic products are adulterated with a lot of additives and chemicals in the production process, and they cannot be "pure natural" at all.
However, Zhang Ting and others deliberately concealed this, but abused celebrity endorsements, false advertising and other means to continue to fool consumers. In the live broadcast room online, they boasted about the effect of the product and exaggerated it to the best of their ability.
Many consumers have been deceived into buying these "concept products", but the results have of course been unsatisfactory after using them. However, Zhang Ting and others were not responsible for the quality of the products, but shirked their responsibilities and ignored them.
Another infuriating thing is that Zhang Ting and others also do unjust things when attracting consumers. They did not hesitate to spread rumors and exaggerate the legendary inspirational stories of the so-called "self-made", and also fabricated the singing and crying experience of Lin Ruiyang growing up in an orphanage.
In fact, Lin Ruiyang is not an orphan, just a child of an ordinary family, and it is simply a fictional story made up by Zhang Ting and others in order to deceive.
With these false propaganda and exaggerated marketing tactics, TST's secret agent network has been able to expand wildly. A large number of greedy agents were tricked into dreaming of becoming rich like Zhang Ting and his wife, so they frantically borrowed money to join, or hoarded a large number of inventory products. However, it was a bubble after all, and when the dreams of the agents were completely shattered, this "MLM empire" was also over.