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Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

author:Phoenix.com Finance

Phoenix Network "Eye of the Storm" produced

Wen | Gu Bei

At the end of 2021, when the news that the suspected pyramid scheme under the former film and television star Zhang Ting and his wife's "TST Court Secret" had not yet become the talk of the melon-eating masses, people seemed to have forgotten the business model of "micro-business" that had declined for many years.

Once upon a time, with the rise of social platforms, as a marketing "magic" that swept the circle of friends, "micro-business" carried countless entrepreneurial dreams of fantasy success, creating one amazing wealth myth after another.

Among them, Wu Zhaoguo, a young man in Shandong who is known as "the first person of China's micro-business" and "the father of China's micro-business", is undoubtedly the biggest dividend winner in the era of "micro-business".

In 1 year, from 3 people to nearly 10,000 employees, from 100 square meters of office to 13-storey independent office buildings, from 500,000 to hundreds of millions of dollars, this entrepreneurial guy who was less than a year old not only played the micro-business model, but even once became an inspirational model of "rural babies going out", and the micro-business enterprise created by him - Sibu Group, has also become the "bellwether" of the micro-business industry.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Wu Zhaoguo was interviewed by Chu Tianjin News in 2015

Everything was going smoothly until the gap between "micro-business" and "MLM" was gradually broken.

At the same time that Zhang Ting and his wife detonated public opinion, the "mask" of Sibu Group's suspected pyramid schemes was also unveiled again.

1. Wang Laoji's "beep hi beer" was suspected of pyramid schemes and was investigated, and Sibu Group was frozen with 200 million funds

According to the WeChat public account of the "Li Xu Anti-Transmission Anti-Deception Team" that previously publicly questioned the suspected pyramid scheme of Zhang Ting's company, a total of 7 bank accounts of Sibu Group and its affiliates were recently applied by the Market Supervision Bureau of Yujia County, Henan Province to freeze a total of 200 million yuan.

The reason for the freezing was that the Yuejia County Supervision Bureau applied for preservation of the evidence involved in the case in order to prevent the respondent from transferring or concealing the funds involved in the case in the case of Guangzhou Meibu Purchase and Trading Co., Ltd. and other affiliated enterprises suspected of pyramid scheme funds.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

It is reported that the frozen account is related to the "Wang Lao Ji Beep Hi Beer" project launched by Sibu Group before. In this regard, the Phoenix Network's "Eye of the Storm" called the official phone of sibu Group, but no one answered.

The "Eye of the Storm" query found that on the official WeChat account of the "Sibu Group", after the first attention, it will automatically jump to the message "Click to understand the Apollo plan" and come with a jump link.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

The link refers to the project that was suspected of being registered for pyramid schemes - the "Wang Lao Ji Beep Hi Beer" promotional article launched by Sibu Group and Guangzhou Pharmaceutical Group, which was published on June 28, 2021.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Source: Sibu Group official micro

The article mentioned that Wu Zhaoguo, chairman of Sibu Group, pointed out that Apollo plans to connect online and offline in the form of "entity + V" and use the unique way of micro-business to cover the market in a 360-degree manner.

"This plan will open up a new track for the micro-business community, and even affect the entire consumer market, leverage the blue ocean market of 100 billion, and aim to sprint 1 billion sales in 2021, lay Wang Laoji's beer to all parts of the country within 1-2 years, and achieve tens of billions of beer sales," the article said.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Sibu Group Wu Zhaoguo, Source: Sibu Group Official Micro

Phoenix Network "Eye of the Storm" noted that the article said that the unique "blossoming everywhere" sales system of micro-businesses, Sibu's "million soldiers" throughout the country can help Wang Laoji "beep hi beer" with lower cost, faster speed to spread the market - only 1 total source point, all micro-business agents can instantly cover all possible points nearby when they get the goods.

The article said that it will create a joint model - Wang Laoji "beep hi beer", planning to achieve 10 billion in the next 1-2 years, this year is expected to achieve 1 billion sales, and said that "beep hi beer will be 'tornado' trend, attack the national offline market", "once the beep hi beer is rolled out, it will be an outbreak of mushrooms." Where there is Wang Laoji, there is beep hi beer! ”

At the same time, the retweet of the article is also very high-profile, saying that "one to two years of 10 billion, another peak miracle of the micro-business community, is about to be born." ”

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Why is the business model of "Beep Hi Beer" suspected of pyramid schemes?

According to previous reports by relevant media, the project has three levels in distribution, namely - VIP wholesalers, senior wholesalers, and general agents, and the price difference between the agents at each level is obvious.

Among them, the agent price of the VIP wholesaler is 1000 yuan, and the agent price of the vip wholesaler is 10 boxes of Wang Lao Ji Bi Beer (500ML*12 irrigation); the agent price of the senior wholesaler is 10,000 yuan, and 130 cases of Wang Lao Ji Ji Bi Beer Beer (500ML*12 irrigation); while the agent price of the total generation is as high as 150,000 yuan, and 2500 boxes of Wang Lao Ji Bi Beer (500ML*12 irrigation) are distributed.

After joining the "Beep Hi Beer", in addition to earning the retail price difference, the wholesaler can also obtain profits by "recruiting other agents" - the profit of the VIP wholesaler recruiting the same level is 250 yuan; the profit of the senior wholesaler recruiting the same level is 2000 yuan, and the profit of the VIP wholesaler is 350 yuan; the profit of the total agent recruiting the same level is 20,000 yuan, the profit of the recruiting senior wholesaler is 2850 yuan, and the profit of the VIP wholesaler is 450 yuan.

In addition, if the wholesaler participates in the national total wholesaler campaign and becomes the "operation center", he can also enjoy the order reward of omni-channel shipment to the operation center address, the reward cycle is 1 year, and the reward is settled every quarter. The reward rules are as follows: 40% of the profit half-level difference of the municipal operation center, 35% of the profit of the provincial operation center, and 25% of the profit of the regional operation center.

That is to say, the agent that becomes the "operation center" also has the profit of taking the goods and the regional profit, and the higher the agent level, the more profitable it is.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

In the view of relevant people in the market supervision department, the business model of beep beer is suspected of pyramid schemes.

According to the relevant person in charge of the case handling of the Market Supervision and Administration Bureau of Yujia County, Henan Province, the case is in the investigation stage, the relevant funds have been frozen, and the company involved in the case is submitting relevant materials.

It is reported that the market supervision department only officially launched an investigation into the "Beep Hi Beer" project after receiving relevant reports. "After preliminary understanding, the number of people working on this project is quite large. There is no problem in engaging in micro-business normally, but some micro-business models are beyond the normal scope, and it is not legal to take the mode of uploading and selling. According to the preliminary investigation, the 'beep hi beer' business model is suspected of pyramid schemes, and the case is still being handled, so it has not yet been finalized. ”

In this regard, the head of the brand of Sibu Group responded, "We only attract investment to enterprises, not individuals." ”

2. Deeply involved in "pyramid schemes" for many years, what is the origin of Sibu Group?

According to public information, Sibu Group was founded in 2014 and is the "originator" of domestic micro-business enterprises, with independent brands such as Angel's Charm, Delaimei, Sujia, Shuya, Yashun, Shuizhichun, Keshuer, Qianlezi, Baby Aierai, as well as cooperative brands such as Baijiling, Zhimei Village, Taitai, CMM, Chinese Medicine, and Natural Fei.

Up to now, the holding subsidiaries of Sibu Group include Guangzhou Meibu Purchase Trading Co., Ltd. and Guangzhou Qishiqi Second Technology Co., Ltd. In addition, on January 6, 2015, Sibu Group officially invested in Xingmei Shares, the first daily chemical company listed on the New Third Board in China, and put forward a listing target in 2017.

Wu Zhaoguo once revealed to the media that "Sibu strives to land on the Hong Kong capital market within 2018", but there has been no progress since then.

In the official profile of Sibu Group, the company said that since its establishment, more than 3 million people around the world have started a business at home through Sibu, and one of its advantages is that "the operation is simple and convenient, and it is easy to get started and start a business quickly by joining", and advertises that "no hoarding, low risk, low cost", "ordinary people can easily start a business at home", "Whether you are full-time or part-time, you can find your own way of starting a business here!" ”

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Phoenix Network's "Eye of the Storm" combed and found that Sibu Group, as a well-known enterprise in the micro-business community, is not the first time it has been questioned for suspected "pyramid schemes", and it is also a precedent for corporate funds to be frozen by regulatory authorities.

In 2019, Sibu's "Future Market" was mired in the MLM storm. According to public information, the "Future Market" is the main project of Sibu Group's transformation of social e-commerce under the decline of "micro-business", mainly through social sharing to link various products, covering categories including fresh fruits, beauty and personal care, maternal and infant products, home and daily use and other categories.

In July 2019, the social e-commerce platform "Future Bazaar", which is known as "saving money from self-purchase and sharing to make money", was officially launched. However, less than 10 days after its launch, the future market public account was banned by the WeChat official account in early July for "suspected illegal distribution".

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Two months later, in September 2019, due to suspected pyramid schemes, Future Market was applied to the Hengyang County People's Court by the Market Supervision and Administration Bureau of Hengyang County, Hunan Province, requesting the freezing of the bank accounts and wealth management products, Tenpay merchant numbers and bound bank accounts of companies related to "Future Market".

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

It is understood that at that time, the distribution model of the future market was divided into three levels, its highest level of "strategic partner" can even have an unlimited level of "downline", the largest team size can be developed to more than 750 people, "upline" can be taken from the sales of all the "downline" (including "downline" that has nothing to do with itself), and its model has been seriously suspected of pyramid schemes.

PhoenixNet's "Eye of the Storm" found that as of now, there are thousands of complaints about the "Future Bazaar", which are full of consumer feedback such as "false publicity", "false sales", "refusal to refund" and so on.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

According to Tianyancha data, before the establishment of the "Future Market", Sibu Group also received investment from two well-known VC institutions for the project - in January 2018, it received a Round A financing of 50 million yuan from Saifu Asia, and in May 2018, it received a Series B financing of Huachuang Capital of 50 million yuan.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

In addition, relying on the "Future Market", Sibu Group also won the favor of Zhou Hongyi in 2019, reached a strategic cooperation with 360 Finance, and completed the B+ round of strategic financing, but did not disclose the amount of financing.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

But no one expected that the "future" of the "future market" would be caught in the "pyramid scheme" storm in less than a few months, and would be required to remove the shelves for rectification, and even be applied to the court by the Hengyang County Market Supervision and Administration Bureau to freeze the company's account.

However, after experiencing a series of storms just after being launched because of suspected pyramid schemes, the future market has not closed down.

With the gradual rise of the new retail concept, at the end of 2019, Wu Zhaoguo upgraded the future market, integrated the member resources of Sibu micro-business and the future market, and launched a project called the new retail of the market community in the future market APP. And this model has also been questioned as "pyramid schemes".

Zhou Jun, who has been engaged in anti-MLM work for many years, told Phoenix's "Eye of the Storm": "The so-called new retail model of the bazaar community is just a product of hybridization using the "zero batch at the price" model and the concept of "new retail" that have been repeatedly hit in 2018. It only appears to make it more confusing. “

3. Sibu has repeatedly fallen behind the "pyramid schemes", and the "godfather of micro-business" Wu Zhaoguo has a history of making a fortune

"Those who get Wu Zhaoguo, get micro-business", at a certain "future market" event, the organizer used these words to describe the status of Wu Zhaoguo in the field of micro-business.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Flipping through Wu Zhaoguo's resume, it can be found that the speed of his success is indeed beyond ordinary people - relying on micro-business to sell masks, from 3 people to nearly 10,000 employees in a year' time; earning 100 million with 500,000; from a 100-square-meter office to a 13-storey independent office building.

According to informed sources, in November 2014, Sibu Group, which was established only 7 months ago, has reached a monthly turnover of more than 2 billion yuan, with a business scale of up to 900 million yuan, becoming the undisputed first brand of micro-business. Brand endorsement is not inferior, all are the figure of domestic first-line actresses.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

In the "Group Profile" released by the official micro of Sibu Group, for Wu Zhaoguo, Sibu Group used four words to describe it - spiritual leader.

In sibu's proxy circle, Wu Zhaoguo is a banner with distinctive characteristics, and they hold Wu Zhaoguo in a very high position, "the place where Wu Zhaoguo is located, what my heart thinks."

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Combing through the story of Wu Zhaoguo circulating on the Internet, I have to admit that to some extent, Wu Zhaoguo can indeed be called an "inspirational model" - from a poor family, failing the college entrance examination, working as a coolie to support the family, being rejected dozens of interviews, being cheated by partners, and causing lawsuits for entrepreneurial products... After experiencing the hardships of life, he finally made a steady progression.

The sibu group can become bigger and attract thousands of micro-businessmen to join, which may also be inseparable from Wu Zhaoguo's strong marketing capabilities.

In 2015, Wu Zhaoguo, who was only 31 years old, took a group photo with Ma Yun and Ma Huateng during a meeting and stood directly in the C position.

After this photo spread, many people wondered: Who is Wu Zhaoguo? Why was it possible to take a photo with two top Internet moguls? There are even a lot of people who suspect that this photo is P's.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

This photo has earned enough eyeballs for Wu Zhaoguo and Sibu Group. In Wu Zhaoguo's entrepreneurial career, there are countless similar incidents. As a marketing master, Wu Zhaoguo almost does not miss any opportunity to use celebrities and star effects to carry out personal marketing and enterprises.

Popular artists such as Lin Xinru, Li Chen, He Junxiang, Ming Dao, Yang Mi, Yuan Shanshan and other popular artists have all taken photos with Wu Zhaoguo, and some have even been the image spokespersons of Sibu's products.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Wu Zhaoguo's "big hand" does not stop there. In 2014 and 2016, Sibu Group held annual meetings in the Great Hall of the People for two years, and invited Sabine to be the host, becoming the first enterprise in China to hold an annual meeting in the Great Hall of the People.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

But behind the high-profile marketing, it is accompanied by the huge controversy that Wu Zhaoguo and his micro-business empire have been going on. Wu Zhaoguo once said in an interview with the media, "At present, 90% of the reports and comments about the future market are negative. ”

Despite repeated controversies, Wu Zhaoguo does not seem to think that his company has pyramid schemes. After the 2019 Future Market was applied for by the regulatory authorities to freeze the account, some netizens ran to Wu Zhaoguo's personal media below to comment on the situation, and one netizen wrote: "Brother Wu, is the future market okay?" ”

Wu Zhaoguo himself replied: "Very good, the speed of development is too fast, leading to some problems, the relevant departments think that you have a problem, frozen account investigation is also a normal phenomenon, we first have no victims, the second has no illegal gains, do not know a large group of people who see the account frozen, excited can not be their own mentality." ”

In the face of the loneliness of micro-business, Wu Zhaoguo began to turn to live streaming with goods, and was full of confidence: "If you don't grasp the live streaming with goods today, it must be equivalent to 2013 when you missed micro-business." ”

Wu Zhaoguo, who turned into an anchor, has not diminished in popularity. At the end of 2020, Kuaishou released the list of goods talents, and Wu Zhaoguo ranked first with the data of "12 hours of live broadcasting, GMV reached 145 million, and the number of viewers reached 11 million".

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

On the evening of January 5 this year, Wu Zhaoguo revealed in the live broadcast that he sold the entire building of his company, and the more than 20-story Sibu Creative Space Building sold nearly 6 billion yuan.

Many netizens speculated that Wu Zhaoguo made this decision to sell the building because he paid back taxes. However, Wu Zhaoguo responded:

"I can stand up to any departmental investigation, and I've paid nearly 10 billion in taxes since 2014. Selling the building is not a lack of money, but the company has a new adjustment, in another industrial park built two small buildings, although the scale is not so large, but enough, I have always advocated not to waste any resources, so this twenty-story building was sold! ”

Whether Wu Zhaoguo sold the building or not is due to lack of money, we do not know. But now, with stricter regulation and increased competition, live streaming doesn't seem to be doing that well.

The victims exposed the inside story of the Sibu pyramid scheme, and some people were deceived into being so poor that they could only eat steamed buns

Although Wu Zhaoguo did not admit that there was a problem with his company, and through various marketing means, Sibu was cloaked in a "glamorous and beautiful" coat, the pyramid scheme questioning of its sales model never stopped.

Li Xiaofang, who was induced to join Sibu in 2019 and was cheated of more than 240,000 yuan, suddenly woke up and insisted on defending her rights, told phoenix network "Eye of the Storm" about her personal experience in Sibu and what she saw and heard.

According to Li Xiaofang's statement, she came into contact with Sibu in 2019, and she also knew about micro-business before, plus a WeChat group with micro-business. At that time, someone sent a relevant introduction to wu zhaoguo in the future market in the group, various micro-business endorsements and links, and advocated that everyone should seize the use of the network resources around them during the dividend period of the so-called transformation of social e-commerce, so that a large number of groups can be built.

The man said how good the future market is, as long as you spend 399 yuan to become a shopkeeper (and give a set of gifts). And after becoming a shopkeeper, the development of people (subordinate or level) has an upgrade rebate, selling things not only has rewards but also upgrades, but also can take the development of the subordinate and the level of the future market consumption rebate. Li Xiaofang said.

Li Xiaofang said that he still had some doubts, but the person posted a group photo of Wu Zhaoguo and Ma Yun Ma Huateng in the group, a video of Sibu holding an annual meeting in the Great Hall of the People, endorsements of various celebrities, and a video of the so-called joining the future market to earn hundreds of thousands of dollars a month to change his fate. Coupled with some carefully crafted brainwashing words and routines, people will be moved unconsciously.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

After Li Xiaofang became the owner of the 399 store, the people at the Sibu headquarters began to brainwash her continuously, so that she could upgrade to platinum as soon as possible and settle in the Sibu headquarters, and take options to tempt Li Xiaofang. It is said that Wu Zhaoguo attaches great importance to the cultivation of the core team of his building, and upgrading to a strategic partner at the headquarters can get options.

Later, Li Xiaofang found that they would "tailor" a set of brainwashing techniques for each person according to the academic qualifications, income, family and other backgrounds of each person in the previous exchange, and they would also spend more thought on the "key development objects".

Li Xiaofang revealed to the Phoenix Network "Eye of the Storm" that Sibu (Future Market) announced three levels: 399 store owners, platinum shop owners, and diamond shop owners, but later learned that there are actually strategic partners, associate partners, and partner levels above the diamond level. Dealers with high to low levels form a pyramid structure of commissions, and after reaching the corresponding level, if they fail to complete the task, they will face punishment.

So how do you upgrade your identity? Li Xiaofang said that gold wants to reach the platinum level is the need to develop 20 people, or the fastest way is to arrange the superior to buy the "number", the so-called "number" is a dealer corresponding to the number of subordinates, the higher the level, the more "number" needed, the more goods the dealer needs to take, and the goods can only be taken from their own upper level. Therefore, if you want to upgrade, you can either recruit more subordinate agents or buy the "number" with your own money. Brainwashed people are very difficult in the actual process of pulling people's heads, so many people often choose to spend money to hoard goods in order to upgrade.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

According to Li Xiaofang's recollection, in July 2019, his later "superiors" Luo Mou and Liang Moumou, as the founder partners of the headquarters, said that as long as they reactivated an account under their name and settled in the headquarters Sibu Building before August, they could get options when they had the opportunity, and even the cleaning had the possibility of getting options.

Luo Liang and the two claimed that Sibu Company had been doing it for many years, and Sibu had been doing it in the direction of listing, and it was expected to be listed at the end of the year. At the same time, I showed Li Xiaofang a lot of various promotional videos of Wu Zhaoguo, including the video of the Hong Kong annual meeting saying that it was listed, and then induced and urged Li Xiaofang to hurry.

Li Xiaofang said that she had been deceived before and had a certain defensive mentality, so she was still very cautious, and privately she also checked a lot of information through the industrial and commercial information website and Tianyancha. However, at that time, the basic information that could be found on the Internet was positive information about Sibu and Wu Zhaoguo, and the image created by Wu Zhaoguo to the outside world was also very good, so I felt that it should be reliable.

"Maybe their brainwashing tactics also worked before, I resigned to go to sibu headquarters building when my head was hot, in fact, my previous job was very good." When talking about this matter, Li Xiaofang also sighed, "I was so cautious at that time, or I was unconsciously pulled into this big pit, and I didn't know whether I was stupid or the other party's routine was really hidden too deeply." ”

Soon after arriving at the Sibu Headquarters Building, Li Xiaofang began to receive various brainwashing training. According to her recollection, at that time, there were about 2,000 people from various teams in the building from all over the country who were trained to "start a business together", and it was only the number of people in the first phase. Those who can stay in the building for a long time will receive face-to-face training and brainwashing, and those who can't stay will also be brainwashed by scheduled training in the community.

Li Xiaofang revealed that dealers need to apply for an "access control card" in advance before entering the Sibu Building, and they can enter the building with the card. Sibu will also advise everyone to pay attention to the media and report suspicious figures in time. Later, a settlement guideline was also issued, requiring "dedicated to the business of Sibu", "family support", "income can support their own living expenses" and so on.

But Li Xiaofang found that Sibu would treat these requirements differently. For example, there are many people who come in secret from their families, but as long as they pay Sibu, they do not ask questions; and for some restrictive conditions, such as engaging in Sibu work exclusively and not adding WeChat to each other, Sibu strictly implements them.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Li Xiaofang said that the training in Sibu Building is a variety of training camps, such as Chaomeng "training", Mengbu "internal training training camp", Weiyue's "Iron Army Training Camp" and so on. And these trainings are basically a routine: social e-commerce is the era dividend missed out - for example, Bao Ma's unemployed youth joined Sibu to start a business to achieve a turnaround - play Wu Zhaoguo and Sibu tall propaganda videos - fission talk and the practical method of developing the downline.

Shockingly, these so-called trainings are full of brainwashing, corporal punishment, and PUA content. Li Xiaofang said that the "training" organized by bosses at all levels of Sibu's various "classes" will set goals for "dealers" and let everyone PK each other, and if they fail to complete the goal, they will be punished.

"They let two people PK, shouting 'I want to refuel', 'How much I want to accomplish' and other slogans like chicken blood, you can't finish making you climb on the ground, climb from this end to that end, and then there are penalties for doing push-ups." Li Xiaofang said.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Various training activities received by "dealers" at Sibu Building

What makes Li Xiaofang remember deeply is that a girl who had a good relationship with her at that time was punished for doing push-ups. The girl did nearly 500 of them, and the whole person collapsed into the hospital, but no one in her superiors and team ever took care of her and asked her.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

In addition, in the training, Sibu will also conduct PUA for "dealers". Li Xiaofang remembers that the senior bosses of those training levels will constantly urge you to upgrade, saying that "there is no motivation without pressure", "if you recruit agents but there is no goods, they will be out of stock", "if you can't sell the goods is because you are not capable enough" and so on.

At the same time of training, the "superior" Luo Liang and the two also continued to instill in Li Xiaofang that there are options for upgrading to a strategic partner, and the internal has begun to count various data to prepare for the listing of internal matching options. At the same time, Wu Zhaoguo also has a community class content that is dedicated to taking options after upgrading performance.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Li Xiaofang's superiors Liang X (left) and Luo X (right)

"People outside think that the dealers in Sibu are all some baoma, but in fact, not all of them, all kinds of people inside have them." There are college students, young people who have just entered the society in their twenties, middle-aged people who are divorced or have no life plans, physical shop owners, retirees, etc., and some people have also brought very young children to the building. Wu Zhaoguo claimed that this was leading the 'vulnerable groups' to start a business. In fact, whether you make money or not, you can't escape the routine of being brainwashed to encourage the purchase and upgrading of goods. Li Xiaofang said.

Li Xiaofang told PhoenixNet's "Eye of the Storm" that she also had doubts about spending money on upgrades. But I saw that there were all kinds of people who participated in the training, including some people with good family backgrounds and good academic qualifications, and some of them had been staying for three or four years. These people are certainly not stupid, so they don't think much about it.

After that, Li Xiaofang invested more than 240,000 yuan and upgraded to become a strategic partner, plus the "Double 11 Discount" activity and Li Xiaofang's initial investment actual payment of nearly 250,000 yuan. Before the upgrade, there were also many concerns about warehouse costs, goods sales, shelf life, returns, etc. I asked my superiors. But they were all persuaded by an almost perfect set of rhetoric prepared in advance by their superiors. In order to obtain the "option" of Sibu listing, Li Xiaofang sold the property sold to her parents for the elderly at a low price in early November due to insufficient investment amount to participate in the future market investment.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Li Xiaofang's transfer records to the "superiors" Luo and Liang

However, after Li Xiaofang handed over more than 200,000 upgrades, the superiors who achieved the goal no longer took care of themselves. In the end, not only did the so-called "option" not get it, but looking at the piles of goods in the rented warehouse that had not yet been sold, Li Xiaofang finally woke up: she had been deceived. Li Xiaofang, whose family was not originally rich, proposed to her "superiors" to return her money, but was told that she could only "clear the goods".

Li Xiaofang pointed out that at that time, there were actually reports of Sibu suspected of pyramid schemes. The sibu headquarters said to internal employees and communities: "Because Sibu is too powerful, the future market is too hot, so it attracts the eyes of peers to make bad trouble, and Wu will always deal with it well." The more this time you are, the more you must insist, otherwise it is yourself who is in the middle of the opponent's loss. ”

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

Goods piled up in a warehouse

The so-called "clearance" is to reduce the price, for example, when it cost more than 100 yuan, it only sold for 20-30 yuan or less. Li Xiaofang revealed that Sibu stipulates that "clearing goods" cannot be sold to people inside Sibu, and if it is discovered, it will invalidate or demote your number and level, and your agents below will also transfer it to others.

In Liantang Village, Ma'anshan Subway Station near Sibu headquarters, some people specially collect these "clear goods" at low prices and sell them through other channels. But Li Xiaofang once heard others say that some of the people who received the "clearance" knew Wu Zhaoguo and other executives of Sibu headquarters or their relatives. Sibu will also regularly cooperate with the industrial and commercial department to go to the village to "crack down on counterfeiting", in fact, it is to prevent the head of the Sibu team or the team from taking "clearance" at a low price from here, affecting the shipment of the Sibu headquarters.

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

In order to get back the money she was defrauded of, Li Xiaofang ran between Beijing and Guangzhou to defend her rights, and repeatedly negotiated with Sibu executives Guo and Cao, but they were pushed back and forth, and they could not be resolved for a long time. In desperation, Li Xiaofang could only squat under the Sibu Building and sow Wu Zhaoguo under the "blockage", hoping that Wu Zhaoguo could come forward to solve it.

After several nights of continuous "squatting" under the Sibu Building, Li Xiaofang finally blocked Wu Zhaoguo. "This more than 200,000 yuan is very important to my family, and I was a little emotional at the time, so I knelt down on the spot, and my knees were all kneeling and wiping blood, and I told him about my situation." Then he said it well to his face, promising that this matter would be solved for me. Li Xiaofang said.

After that, Wu Zhaoguo's assistant did find Li Xiaofang, and also arranged for someone from the personnel department to take over. Li Xiaofang originally thought that the matter would be resolved soon, but she did not expect to delay the news again and again. In a hurry, Li Xiaofang found some self-media engaged in anti-MLM to expose this matter.

After the article was sent, soon people from Sibu came to Li Xiaofang to solve the problem. Finally, in addition to the more than 50,000 yuan of rebates after the previous upgrade, Li Xiaofang got a refund of about 100,000 yuan from Sibu (Future Market), and the remaining 50,000 yuan of Sibu said that it was a variety of "training fees" at the headquarters, which were not refunded, and finally the people who docked with Sibu repeatedly circumvented, saying that they would find the media without retreating. Later, he looked for Wu Zhaoguo again to be able to return it. In the end, there are still some who have not retreated but have limited energy, and end up admitting losses.

Li Xiaofang said that in fact, there are almost no people like himself who insist on asking for a refund of money, 99% of the people are going to clear the goods, and after clearing the goods at a quarter of the price or even lower, they admit that they have lost their losses and think that they are unlucky to leave the Sibu Building.

"I think they really eat human blood steamed buns, and they don't have a little conscience." Because those superiors or superiors, but also encourage some people to do credit card purchase upgrades, many college students, including said to be young, teenage, early twenties of the young man, they are not mature enough, they really go to do credit cards, many people are still in debt has not been paid off. Li Xiaofang sighed.

Li Xiaofang also revealed that many people were brainwashed to buy a lot of goods in order to upgrade and could not sell them, and finally they could only lose money and clear the goods, almost penniless, and some people seen in the building could not even afford to eat a few dollars of dishes. "I have seen with my own eyes that some people can't eat, so they buy some steamed buns every day, go to serve a little vegetable soup, because they don't want money for soup, and then they just make a living in the Sibu Building."

Li Xiaofang said that the reason why she chose to tell her experience was that she did not want more people to be deceived, because many people have not yet woken up. "Sibu's brainwashing is quite powerful, coupled with Wu Zhaoguo's good personal image, the deceived people will feel as if it is indeed their own problem, is their own lack of ability."

Group photo with Ma Yun Ma Huateng station C position "micro-business godfather" Wu Zhaoguo company hidden pyramid scheme shady?

According to Li Xiaofang's recollection, at that time, Wu Zhaoguo said internally that he was everyone's "big brother-in-law", and almost everyone worshipped him, and said kindly that "big brother-in-law" took us to start a business. This has also led to a huge psychological gap in some people who find that they have been deceived and finally awakened, and even have doubts about the worldview.

Li Xiaofang revealed to phoenix network "Eye of the Storm" that in the process of rights protection, she also contacted some victims and talked about rights protection, but few people stood up to defend their rights. Some people think that his backstage is too hard, his arms can't twist his thighs, and some people feel that it is very troublesome, so they admit it themselves and will not think about defending their rights. There are also many people who feel that their time and energy are limited, and they are forced to be silent due to the pressure of life.

"But this silence may make more people who don't know the truth be deceived and get caught up in pyramid schemes without knowing it." Sibu later changed a lot of models, such as the future market to change to the market new retail, and then upgraded to the star selection, as well as 'life has fish', 'popular diary', 'beep hi beer', etc., in fact, the model is to change the soup without changing the medicine. Li Xiaofang said.

(At the request of the interviewees, Zhou Jun and Li Xiaofang are pseudonyms)

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