Written by | She Zongming
On November 11, 2017, the micro-movie "Gong Shou Dao" starring Ma Yun was released.
In the film, Ma Yun punched Zou Shiming, PK Wu Jing, kicked Donnie Yen, Jet Li, and finally won the martial arts secret book as he wished.
But this is just a big dream - all of this is just a "breakthrough game" played by Ma Yun, who ran to the door of the Huashan Sect with his eyes slightly closed, in his own mind.
When Ma Yun woke up from his reverie, there were already several people in police uniforms standing in front of him.
He even said, "I'm sorry, I'm sorry."
Police officer A said: I know that I'm sorry, didn't you act very stubborn just now?
People's police officer B said: Who was talking about the sword in Huashan just now, who are you comparing with in the world?
Ma Yun said: I really didn't see the word "out" after the "Huashan faction".
As soon as the camera turned, it turned out that the word "out" was covered by leaves.
The "supreme master" is finally educated by reality, which seems like a prophecy.
Interestingly, the theme song of "Gong Shou Dao" is "Clear Wind".
Feng Qingyang is the top worldly master in "Smiling Rivers and Lakes", he belongs to the Sword Sect of the Huashan Sect, and he has a solitary nine swords in one hand, and has perfected the realm, almost divine.
But after a certain "pit", the wind Qingyang lived in seclusion and thought over the cliff, sealed the sword and returned to hiding, and never got involved in the dispute between the rivers and lakes.
Now, the flower name is Ma Yun, who is clear in the wind, and it seems that he has become a clear wind.
Ma Yun's cloud, in the past, was a turbulent cloud, and now it is a cloud of idle clouds and wild cranes.
He has gone to a windy place.
01
In October last year, when asked on a program how he thought of Chinese technology companies, Musk asked: Where is Jack Ma?
This also raises the questions that many people have on their minds.
By then, Jack Ma had disappeared from public view for almost three years.
More than a month later, Ma Yun was revealed by the media that he had lived mainly in Japan for the past six months, and that he was reclusive and unusually low-key - simply more relaxed than the wind.
More than a month later, Ma Yun finally made a public appearance: on the day of the Laba Festival, the "Rural Teachers Project", he met with 100 rural teachers across the country "Cloud" through a video link.
His phrase "I hope to meet everyone offline as soon as possible" was interpreted as a signal that he was going to return to China.
A few days later, a few days ago, Ma Yun was photographed watching a Muay Thai match and eating a roadside stall in Thailand.
▲ Jack Ma was photographed watching a Muay Thai match in Thailand.
It seems that public opinion still cannot forget Jack Ma. He is still the focus of walking, and wherever people go, the C position moves.
In a way, this is the presence of the "cloud".
Jack Ma can "hide in me", but the hot search physique can't hide it.
In reality, the atmosphere of the tree wanting to be quiet and the wind does not stop is not allowed for him to retire from the hot search:
Ma Yun's resignation as president of the Zhejiang Chamber of Commerce will put Ma in the spotlight.
Ma Yun said that he hopes to meet with the award-winning teacher offline, which will also make Ma Yun focused.
Ants adjust the voting rights structure, strengthen isolation from Ali, and let Ma Yun be in the spotlight.
Ali was investigated by provincial, municipal and district leaders, which would still make Ma Yun focused.
The "Ali department" de-Ma Yun, but the public opinion field cannot erase Ma Yun.
As the most iconic figure in China's Internet industry, Ma Yun will not and should not "go around the streets for a week and disappear".
02
In the eyes of many, the current situation is not bad for Ma.
Jack Ma retreated, Ali moved forward, so that everyone got where they were.
"Retiring" in the sense of WTO accession, and "retirement" in the dimension of birth, can be turned around.
Ma Yun is no longer the actual controller of ants, which is also a move of both worlds.
Ant control is smoothly transitioned, and Ma Yun can retire with peace of mind.
In fact, the recent changes around Jack Ma and Ali also fully show one point:
In many ways, Alibaba has become the "weather vane" of China's Internet.
There is no doubt that in the past 20 years, BAT and TMD have been China's iconic Internet companies, and Alibaba is one of them.
The "representativeness" here is also reflected in the industrial regulatory environment faced.
As we all know, since 2020, regulatory changes have become an important variable in the development of the Internet industry.
And many people's most intuitive perception of this starts from the sudden braking of Ant's IPO.
Since last year, the wind and intensity of supervision have changed again.
So many people can see that just after the top-level meeting, the new head of Zhejiang Province went to Ali.
Spring River water heating duck prophet, Ali is the "duck".
People will understand the evolution of China's Internet industry policy from Alibaba.
In the past two years, Ali has suffered the deepest injuries from unspeakable factors, and now to heal his injuries, he will naturally start with it.
The Hangzhou Municipal Government signed a three-year agreement with Alibaba on a comprehensive deepening strategic cooperation;
The official praised Alibaba's resilience to growth against the trend, the strength of competing in science and innovation, the feelings of home and country for epidemic prevention and control, the social responsibility of sustainable development, and the courage to face problems in rectification;
The official statement is unwavering in support of Alibaba, and will provide round-the-clock communication, nanny-style services, and prudent and inclusive supervision...
These actions are not only for Ali, but also for the entire Internet industry.
Ali is also a slice of the world's hearts, and so is Ma Yun.
At present, the market will not only see what will happen to Ali, but also what will happen to Jack Ma. This is linked to the grand issue of boosting market confidence.
Many people's expectations for the continuous cracking of the ice surface are placed under the topic of "Will Jack Ma return".
In this context, the "narrative" of Jack Ma should obviously be biased to the positive side.
You know, Jack Ma is the most representative of Chinese Internet entrepreneurs. Where he came from and where he went, countless people were watching.
03
Jack Ma is a very good person in narrative economics, and he himself is the object of narrative.
"Narrative economics" is a concept proposed by Robert Shearer, a professor of economics at Yale University and a Nobel laureate. For Shiller, narrative is an artificial construct, a mix of facts, emotions, and other intricate details that leave an impression on the human mind.
In reality, many entrepreneurs have encountered narrative dilemmas under the framework of narrative economics.
In PR discourse, they are full of shining points.
But in the field of public opinion, they are full of original sin.
They originally used innovation and entrepreneurship to make the wealth cake of society bigger.
But what a bunch of people saw was that they had taken the biggest piece of cake.
The narrative related to Jack Ma has undoubtedly undergone tremendous changes in recent years:
A few years ago, Ma Yun was still a spiritual teacher in the minds of many people, with fans everywhere and iron fans.
"Jack Ma quotes" are flying all over the sky, and the entrepreneurial story of "Eighteen Arhats" in the lakeside garden is also talked about by many people.
Ma Yun's novelty on many occasions has been copied in notebooks by many people.
Sabine watched the famous scene of Jack Ma saying "I'm not interested in money", and also added color to Jack Ma's narrative.
▲ Jack Ma's quotes have been popular on the Internet.
But later, Ma's image took a turn, especially after the well-known turmoil.
The tide of "three hatreds" frantically rushed to him.
Ma Yun's views on 996 are aimed at various arrows as a target.
Correspondingly, Ma Yun turned from his previous high profile to silence.
From the image of Jack Ma, people can see a slight change in time and situation.
The environment changes, and so does the narrative logic.
04
For the narrative reversal that Jack Ma encountered, many people will treat it in isolation.
But any narrative that separates Jack Ma from the times is naïve.
Jack Ma's opportunities and encounters are nothing more than a typical footnote to the real ecology of the big era.
Schumpeter said that innovation is creative destruction.
Over the past 20 years, China's Internet has flourished, and the digital revolution it has leveraged is also "creative destruction".
In an inclusive atmosphere, the creative side of "creative destruction" will be more emphasized and highlighted.
What the Internet creates is the increase in employment, social vitality, and development momentum.
The platform economy, in particular, will follow Metcalfe's law to extend the tentacles of convenience to all corners of society.
20 years ago, who would have believed that we could communicate via live chat instead of Big Brother?
Even 10 years ago, if you wanted to say that you didn't need to bring cash when you went out in the future, there would be a bunch of people who said you were inexplicable.
But now, these have flown into the homes of ordinary people.
The convenience and efficiency created by the Internet were once highlighted in the Internet-related narrative.
The destruction of the "old" by the "new" that can be creatively destroyed will also lay the groundwork for its changing situation.
When "breaking" hurts the bones of the established order, many conflicts will also follow.
Taxi drivers besieging ride-hailing drivers, and brick-and-mortar stores viewing online stores as predators are all its characteristics.
These are still superficial conflicts. The changes brought about by the Internet and the order shaken by the Internet are by no means just industry-oriented.
Law professor Ma Changshan believes that the advent of the digital economy era has changed the important foundation of modern social governance from the binary structure of state/society to the three-way structure of state/platform/society.
He also pointed out that the quasi-legislative power of Internet platforms to formulate platform rules, the quasi-administrative power to manage platforms, and the quasi-judicial power to resolve platform disputes have formed a new type of social right.
In essence, the platform economy will produce what Deleuze calls "deterritorialization and re-territorialization of the previous social machine."
The inherent order will resist such "end-of-order reconstruction", and it can only accept moderate balance, not excessive shock.
How to balance?
In the past two years, the Internet platform has transformed into the digital foundation of the industry, and the CSR (such as promoting common prosperity) has provided a reference.
That said, some people have a mixed attitude toward the creative destruction of the internet:
On the one hand, if we want to use the value "created" in creative destruction to drive economic growth, the corresponding attitude is "inclusive prudential regulation";
On the other hand, if you want to curb the "destruction" of the inherent order by creative destruction, the corresponding attitude is standardized governance, which is essentially "cutting power".
Who dominates these two attitudes is dynamic.
This is the nature of the times.
For many parties in society, the rational attitude is that creative destruction cannot be denied because it has a "destructive" aspect.
The same is true for Jack Ma.
05
Compared with "only the era of Jack Ma, no era of Jack Ma", I am more inclined to think that "there is both Jack Ma of the era and the era of Jack Ma".
I quite agree with what teacher Wu Xiaobo said.
Good times and good Jack Ma always achieve each other.
We must not let the "era of Jack Ma" be crushed in the face of the "Jack Ma of the era".
Here's the fact:
In the narrative that the digital economy has become the new engine of China's economic growth, the figure of Jack Ma is indispensable.
Without the creation of Ma Yun, Ma Huateng and Zhang Yiming, the vitality of China's digital economy would be discounted.
Today, Ma Yun is like a slice - a slice of insight into the world.
Their situation can reflect many deeper circumstances, such as whether entrepreneurship can be valued.
Of course, they can retreat and leave.
▲ A still from Jack Ma in the movie "Gong Shou Dao".
Ma Yun sang in "The Wind is Clear":
You can't see that the men who have gone out to fight since ancient times have a few photos of sweat
One by one, I went to hide deep and famous
But their "hidden merit and fame" should be from the heart, not forced to leave.
After all, rivers and lakes with clear winds are more interesting after all.
Author | She Zongming
Operational | Lee plays